Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
January 25, 2012 | Categories: YouTube | Tags: Google, online video, video marketing, video uploads, video views, videos, YouTube, YouTube news, youtube social media, youtube videos | Leave A Comment »
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.
Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
December 8, 2011 | Categories: Jennings Social Media Marketing, Marketing, Mobile Marketing, QR Codes, Smartphones, Social Media Marketing, Valerie Jennings, YouTube | Tags: about mobile marketing, business marketing, custom qr codes, interactive marketing, internet marketing tools, Kansas City, KC, marketing, marketing advertising, marketing services, marketing sms text, marketing strategies, marketing strategy, mobile marketing, mobile marketing campaign, mobile marketing for business, mobile marketing video, mobile text message marketing, qr, qr code, qr code marketing, qr codes, quick response, quick response code, search marketing, sms text, sms text marketing, sms text message, sms text message marketing, sms text messages, sms text messagine, sms text messenger, sms texting, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, text marketing, text message marketing, text messaging marketing, trends, viral marketing, what are qr codes, www.youtube.com, YouTube, youtube social media, youtube video, youtube videos | Leave A Comment »
Kansas City’s Data Center & Internet Hub Increases Website Traffic With Social Media and Cuts 75% of Google Adwords Budget
Posted By: Jamie Sutera, VP of R&D
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
1102 GRAND is a Midwestern carrier hotel and network neutral collocation facility specifically enhanced with the infrastructure to host and provide services to an array of global network operators including carriers, service providers and enterprise customers who demand highly secure and connected, customized solutions for their core networking equipment. 1102 GRAND offers a wide array of collocation options including cabinets, cage space, suites and space for private data centers, all of which are connected to a carrier neutral Meet Me Room, housing nearly 30 carriers and service providers including AT&T, Level 3, TeliaSonera, tw telecom, Zayo Enterprise Networks, and Hurricane Electric (http://1102grand.com/).
January 11, 2011 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: 1102 grand, 2011, 2011 business, 2011 social media marketing predictions, Amazon, analytics, and Hurricane Electric, at&t, blogs, business, business trends, campaigns, colocation facility, Darren Bonawitz, data center, e-mail, Facebook, foursquare, google adwords, green, green social media, internet marketing tools, Level 3, marketing tool, marketing tools, mashable.com, new year, New Years 2011, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, shopping, social good, social marketing, social marketing hub, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing predictions, social media marketing services, social media shopping, social media trends, social media use, Social networking, social networking site, TeliaSonera, Tim Ferriss, tw telecom, WordPress, yahoo, year 2011, YouTube, youtube social media, Zayo Enterprise Networks | Leave A Comment »
Posted By: Jared Cook
2010, often referred to as “the year of social media,” has come and gone. As we move forward into 2011, we will continue to see social media evolve and grow.
Below is an article from Mashable.com, written by Tim Ferriss, providing his insight into-
Ah, social media marketing. Fewer things are so lavishly spent on, yet so poorly measured. Here are a few predictions for 2011 related to where the smart money and dumb money will go. Special thanks to a number of high-volume retail experts for their insights, including Ryan Holiday, director of marketing at American Apparel. Read on for our predictions and let us know in the comments what you think social media marketing will look like in the year to come.
1. YouTube Beats Yahoo — Video Will Convert
YouTube is the second largest search engine in the English-speaking world. That’s right: YouTube is bigger than Yahoo. Zappos, as one example, added simple videos of people holding shoes and moving them around to its sales pages and increased conversion rate from 6% to 30%. When I look at the traffic sources for my book trailer on YouTube, the biggest referrer isn’t my own blog. It’s The Huffington Post. I customized the video and text content to a niche (but sizeable) outlet that didn’t exist two years ago: Huffington Post Books. With proper targeting and syndication, this 50 second video almost immediately propelled my book from an Amazon rank of approximately number 150 to 30, now stabilizing at number four in all books. We usedRankForest to track this sudden change.
2. The Full Resurrection of E-mail
Groupon has an e-mail list of at least 15 million strong in the U.S. (the company says it’s 30+ million if you include international), which goes to show that a true permission asset can be worth nearly $6 billion on the bidding table. E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace pages in 2007. Even on Facebook, your direct messages to fans are relegated to a second tier inbox no one reads. This is something you don’t have to worry about happening in e-mail marketing. Among 20- to 35-year olds, at least, their physical addresses change more frequently than their e-mail addresses. The smarter marketers will budget “social media” acquisitions based on lifetime value (or a set duration, like 6 months’ retail purchases) of e-mail addresses. One major retailer did the math and learned that an e-mail subscriber is worth roughly $20 a year in annual online revenue. Knowing this number allowed the retailer to:
- Calculate the value of the real estate it gives the e-mail signup box at the register in stores. It turns out to be one of the most lucrative converters in an already competitive area.
- Easily say “Yes” or “No” to requests to participate in contests/sweepstakes by judging return on new e-mails acquired.
- Calculate what the company can spend to build its list.
There are companies like Opt-Intelligence that can be paid a CPA (cost per action) for what are called “co-regs.” Co-reg example: If you’re signing up for an account at NYTimes.com, and it says “Get 4 issues of Golf Magazine FREE!” someone paid for that because they knew it will make money based on lifetime value. After the above-mentioned retailer quantified what an e-mail subscriber was worth, the company was able to double its subscriber base in less than eight months. The majority of that growth came not through spending money upfront, but from the redirection of already existing resources in ways that weren’t possible before calculating that number. Let’s say that added 500,000 e-mail addresses, each worth $20 in 2011; that means an additional $10 million in revenue with no significant capital outlay. Aaron Ray uses the same tactics for the “free agent bands” (major acts who’ve left a label) at The Collective. He figures out how many tickets you sell through your fan club, how many downloads come from your e-mail list, and how much traffic you can drive through Facebook and Twitter. It’s critical for two reasons: 1) For accurate revenue/sales/attendance predictions, and 2) As ROI metrics to justify investments for growth. This also allows loss-leader campaigns. Even if the math on a Groupon deal is razor thin, a smart retailer (online or offline) can acquire e-mails through a special form they set up and add an extra $20+ per transaction, per our hypothetical example. Many companies can afford to give product away for “free” if they have the right metrics. Most companies don’t, which leads us to number three.
January 3, 2011 | Categories: Blogged, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: 2011, 2011 business, 2011 New year, 2011 social media marketing predictions, Amazon, analytics, blogs, business, business trends, campaigns, e-mail, Facebook, foursquare, green, green social media, internet marketing tools, marketing tool, marketing tools, mashable.com, MySpcae, new year, New Years 2011, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, shopping, social good, social marketing, social marketing hub, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing predictions, social media marketing services, social media shopping, social media trends, social media use, Social networking, social networking site, Tim Ferriss, WordPress, yahoo, year 2011, YouTube, youtube social media | Leave A Comment »
Posted By: Valerie Jennings
We’ve seen professional athletes, high-profile celebrities, and the average Joe all open up to the world of Twitter and social media. According to the following blog from Mashable, the CEO of Google has joined the Twitter fold as well.
Google’s CEO Joins Twitter and Follows … Heidi Montag?
At this point, not many new high- profile sign-ups to Twitter are worth reporting, sans perhaps the guy that invented the Internet and Mark Zuckerberg, founder and CEO of Twitter nemesis Facebook. But according to reports, another Twitter rival’s CEO — Eric Schmidt of Google — has joined the service. (Read More)
December 14, 2009 | Categories: Blogged, Google, Social Media Marketing, Twitter | Tags: Eric Schmidt, Facebook, Google, google CEO, Google CEO Eric Schmidt, internet marketing tools, jennings, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, Mark Zuckerberg, marketing tools, New York, NY, search engine marketing, social, social and, social marketing, Social Media, social media blog, social media company, social media consultant, social media marketing services, social media services, social media twitter, social network, Social networking, social networks, social web, Twitter, youtube social media | Leave A Comment »
CardioTabs Highlights Effectiveness of Social Media via foreveryoungdiet.com.
November 30, 2009 | Categories: Blogged, Blogging, SEO, Social Media Marketing | Tags: CardioTabs, case study video, clinician, foreveryoungdiet.com, Google, health care, health care case study video, internet marketing tools, jennings, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, marketing tools, Michelle Kruse, New York, nutraceutical company, NY, search engine marketing, social, social and, social marketing, Social Media, social media and healthcare, social media blog, social media company, social media consultant, social media marketing services, social media services, social media twitter, social network, Social networking, social web, Twitter, youtube social media | Leave A Comment »
By: Valerie Jennings
I would like to share the words of JR Johnson with you all from his blog post on Mashable. I’m compassionate about the views he’s expressed, and I hope you find them beneficial as well.
November 15th, 2009 | by JR Johnson
J.R. Johnson is founder and CEO of Lunch.com, a user generated content platform focused on finding common ground, and host of the Lunch for Good event series.
There’s been a rising interest in the concept of “social media for social good.” In large part, that discussion has been focused on cause-related social good. I have a different take, related more to the greater good of humanity as a whole. To my view, the Internet, specifically social media, has the potential – and responsibility – to make the world more thoughtful and tolerant by showing people their shared common ground.
November 16, 2009 | Categories: Blogged | Tags: advertising, advertising and marketing, advertising companies, blog marketing, blog rss, blog spot, blogger, bloggers, Blogging, Blogosphere, blogs, blogs and social media, Blogspot, brand marketing, business blogs, business marketing, digital marketing, email marketing, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing blogs, marketing campaign, marketing communications, marketing companies, marketing design, marketing firm, marketing firms, marketing promotion, marketing research, marketing services, marketing solutions, marketing strategies, marketing strategy, marketing tools, media marketing, mobile marketing, New York, news blogs, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search marketing, seo and social media, seo marketing, social, social marketing, Social Media, social media and marketing, social media blog, social media blogs, social media companies, social media company, social media consultant, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media measurement, social media release, social media services, social media strategies, social media tips, social media twitter, social networks, social web, strategic marketing, technology blogs, twitter marketing, video blogs, videos, viral, viral ad, viral ads, viral advertising, viral email, viral film, viral marketing, viral marketing video, viral media, viral video, viral videos, web advertising, web blogs, web log, web marketing, weblog, website advertising, website marketing, website marketing, website promotion, youtube social media | Leave A Comment »