Posts tagged “website marketing

Jennings Social Media Marketing Promotes Michelle Jennings-Camber to President

Jennings Social Media Marketing recently promoted Michelle Jennings-Camber to president.

Picture 13 Jennings Social Media Marketing Promotes Michelle Jennings Camber to President

Picture 11 Jennings Social Media Marketing Promotes Michelle Jennings Camber to President


Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.

Picture 46 322x252 Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic “Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”

Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.

 

Kraft Foods Pushes Facebook & Twitter Campaigns

Posted by: Micah Pratt

Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.

Food Brands Get Sociable on Facebook and Twitter

The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.

Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.

One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.

Picture 22 353x251 Kraft Foods Pushes Facebook & Twitter Campaigns

Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.

“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.

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10 Beautiful Social Media Infographics

Posted by: Micah Pratt

I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.

10 Beautiful Social Media Infographics

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.

Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

Here are 10 infographics that prove as beautiful as they are interesting.

1. Social Web Involvement

Picture 14 441x252 10 Beautiful Social Media Infographics

This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.

Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.

2. Social Marketing Compass

Picture 16 466x252 10 Beautiful Social Media Infographics

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.

Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.

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Chiropractor Dr. Robert Patterson Reviews Social Media Marketing for Health Care Industry

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic recently reviewed social media marketing for the health care industry, which showed up on bussinessweek.com.

Read it here.

Picture 8 389x252 Chiropractor Dr. Robert Patterson Reviews Social Media Marketing for Health Care Industry


Six Ways to Manage International Relationships Online

Posted by: Micah Pratt

As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.

6 Ways to Manage International Relationships Online

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

flag globe 302x252 Six Ways to Manage International Relationships Online Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.

While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.

Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.

1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.

Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.

Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.

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Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic assesses how social media marketing has helped his busy, Overland Park, Kansas practice gain maximum exposure.

Watch the video here.

Picture 8 419x252 Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Dr. Patterson first began working with Jennings Social Media Marketing about six months ago and has utilized a range of Jennings’ services including viral videos, website design and development, search engine optimization, social networking site management, blog posts & graphic design. Overland Chiropractic has already seen measurable results which they continue to track, such as an increase in e-newsletter subscribers, increased website and blog traffic, increased Twitter followers and TV interviews. Jennings Social Media Marketing booked Dr. Robert Patterson for an interview on one of Kansas City’s local news channels, FOX 4.

According to Dr. Patterson, “Valerie (CEO of Jennings) is very high energy; she really keeps things moving. I need somebody to push me and to give me deadlines and she does that.” Dr. Patterson views Jennings Social Media Marketing as an extension of his staff and looks forward to a long term relationship.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

For more information on Jennings Social Media Marketing, please visit jenningssocialmedia.com

For more information on Overland Chiropractic and Dr. Robert Patterson, please visit overlandchiro.com


Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, regarding social media integration with sales.

article marketing 252x252 Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales“Hi this is Valerie Jennings, CEO of Jennings social media marketing. I want to review some social media marketing strategies with you that include sales and social media marketing integration. One way we do this is by looking at a current companies sale system. We need to know where there needs are coming from rather that be ecommerce, direct mail, phone calls, it could be advertising. It could be promotions they are currently running. And we want to understand how those needs are being processed in order to best accommodate the sales team and the sales system.”

 

Click the play button above to listen to the rest of Jennings’ strategies for social media marketing integration.


Facebook Posts to Appear in Real-Time Search Results

Posted by: Micah Pratt

I would like to share an article from mashable.com about how Facebook posts will now be available in real-time searches through OneRiot.

Facebook Posts to Appear in Real-Time Search Results

facebook 252x252 Facebook Posts to Appear in Real Time Search Results As of today, real-time results from millions of users’ Facebook posts will now appear in search results on OneRiot, one of the world’s leading real-time search engines.

These Facebook posts will also be accessible through OneRiot’s API, which powers more than 100 real-time apps around the web and on mobile devices.

OneRiot already pulls data from blogs, Twitter, Digg and millions of other sources all over the social web. Having access to Facebook’s nearly 500 million members, however, takes these search results to a higher plane by pooling a much larger dataset when finding and ranking links for search results.

Facebook data that will appear in OneRiot search results include publicly shared links on user profiles and publicly “liked” stories from all over the web. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.

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AP Stylebook Now Includes 42 Social Media Rules

Posted by: Micah Pratt

I would like to share an article from BusinessInsider.com about the new “Social Media Guidelines” section in the AP Stylebook.

Journalism Rules 2.0: AP Stylebook Now Includes 42 Social Media Guidelines

ap 320pi AP Stylebook Now Includes 42 Social Media Rules

The AP Stylebook caused a bit of an uproar back in April when they announced, via Twitter:

Responding to reader input, we are changing Web site to website. This appears on Stylebook Online today and in the 2010 book next month.

Well, the new Stylebook is out, and it includes some additional webby updates. Namely, a new “Social Media Guidelines” section.

AP announced:

The new Social Media Guidelines section includes information and policies on using tools like Facebook and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.

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Starbucks to Offer Free Wi-Fi at All Stores Nationwide

Posted by: Micah Pratt

I would like to share an article from mashable.com about Starbucks decision to offer free wi-fi at all of it’s stores beginning July 1, 2010.

Starbucks to Offer Free Wi-Fi at All Stores Nationwide

starbucks laptop Starbucks to Offer Free Wi Fi at All Stores Nationwide Starting July 1, Starbucks will offer free Wi-Fi nationwide, with no registration or account required. Even better, Wi-Fi will not be time limited.

Starbucks joins an increasing list of brands and chains to offer free Wi-Fi in its stores. For example, last December, McDonald’s rolled out free Wi-Fi to nearly all of its restaurants across the country. Panera Bread also offers a similar program.

McDonald’s and Starbucks both have partnerships with AT&T, which, while often criticized for the quality of its wireless data network, is one of the largest Wi-Fi hotspot providers in the United States.

Starbucks was one of the first chains to offer Wi-Fi access to its patrons, first via an agreement with T-Mobile and then with AT&T. Starbucks visitors have been able to enjoy up to two hours of free Wi-Fi from their favorite coffee house, provided they are either an AT&T customer or they use a Starbucks Card to login. The new program will do away with any sort of registration, which will make those of us who always forget either our AT&T account information or can’t find our Starbucks cards extremely happy.

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Entrepreneur Valerie Jennings Reviews Social Media Marketing Strategies for Branding & HR

branding 345x252 Entrepreneur Valerie Jennings Reviews Social Media Marketing Strategies for Branding & HR


CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Posted by: Micah Pratt

Picture 15 409x252 CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.

57 Ways to Market your Video

How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!

(READ THE TIPS)


B2B Social Media Budgets to Increase to $54 Million by 2014

Posted by: Micah Pratt

Until recently, business to business companies have only minimally utilized social media marketing, but that is expected to change. Here is an article from emarketer.com that explains why business to business companies will likely increase their social media spending.

B2B Spending on Social Media to Explode

b2b B2B Social Media Budgets to Increase to $54 Million by 2014Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.

But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”

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Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Posted by: Micah Pratt

Here is an article from mashable.com about the “Write the Future” ad, which set the record for most views of a viral video.

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.

It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport.

Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”

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“Write the Future”
ad2 Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]


Wendy’s Frosty Gets a Social Media Infusion

By:Micah Pratt

I would like to share an article from Mashable.com, written by Jennifer Van Grove, about Wendy’s use of social media promotions and incentives, centered around the Frosty, to increase awareness of the brand. The campaign will consist of three Frosty themed initiatives that include a digital scavenger hunt, a charity event and a online scrapbook competition that will run throughout the summer.

Wendy’s Frosty Gets a Social Media Infusion

With summer around the corner, the Wendy’s fast food chain is releasing a slew of social media promotions and incentives centered around its iconic Frosty dessert treat.

frosty1 164x300 Wendys Frosty Gets a Social Media Infusion The company will roll out three distinct social media promotions over the course of the summer that involve Twitter and Foursquare. Each endeavor, however, revolves around Facebook and the Frosty Facebook Page.

Wendy’s is also touching all corners of the social sphere with action-oriented contests for prizes and a fan-powered charity drive. It’s tit-for-tat marketing at its best, with social media designed to drive awareness around the brand and reward fan appreciation.

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Meet the Professionals at Jennings Social Media Marketing

By: Micah Pratt

mayvideo1 300x162 Meet the Professionals at Jennings Social Media Marketing

This Jennings Social Media Marketing summer promo video features Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, the VP of Social Media Research & Development, the VP of website Design & Development and Jennings’ Social Media Marketing Manager. Jennings Social Media Marketing is a global company located in Kansas City, Missouri.


Valerie Jennings Featured on FoxBusiness.com

Valerie Jennings, CEO of Jennings Social Media Marketing, Releases Small Business Tips for Viveka von Rosen’s Social Media Interview.

Picture 61 300x237 Valerie Jennings Featured on FoxBusiness.com

Read the full article here


How Does Twitter’s New Social Good Initiative Stack Up?

Posted by: DeAnn Farha

I want to share an article from Mashable.com written by Geoff Livingston about  Twitter’s Hope 140 application  to raise awareness for non-profit organizations. Last week,  #EndMalaria Campaign users participated by retweeting and donating $10 for World Malaria Day, through Hope 140 and TwitPay.  Twitter chooses what non-profit organization will be able to use Hope 140. Organizations such as Room to Read and Partners in Health will be launching its Hope 140 through retweets, public announcements and donations.

How Does Twitter’s New Social Good Initiative Stack Up?

Last month saw the latest Twitter (Twitter) foray into social good efforts with the launch of the new Hope140 initiative. Its #EndMalaria campaign over the past week featured the TwitPay platform for donations, creating a new call to action for Hope140. Twitter users participated in World Malaria Day by retweeting and donating $10. The Case Foundation matched donations with a $25,000 grant.hop140 How Does Twitter’s New Social Good Initiative Stack Up?

#EndMalaria demonstrated that Twitter can be more than an awareness mechanism for non-profits. Further, Twitter is using its Promoted Tweets feature as public service vehicle, launching with two charities; Room to Read, which is campaigning to promote the building of their 10,000th library, and Partners in Health. Now Twitter’s non-profit offering provides comprehensive capabilities, from click-throughs and retweets to bona fide donations and public service announcements.

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Twitter Announces New Tool to Embed Tweets

Posted By: Jared Cook

I want to share this Mashable.com article written by Adam Ostrow about how to embed a tweet.

HOW TO: Embed a Tweet

As expected, Twitter has rolled out a new tool that lets you embed a tweet on a website. The feature –- which we confirmed was on its way on Monday –- replaces the need to take a screenshot and crop tweets, like we often do in blog posts when we want to quote someone via Twitter.

twitter 300x200 Twitter Announces New Tool to Embed Tweets

Using “Blackbird pie,” you can create an embeddable tweet by first entering the URL for the chosen message in the form that Twitter has created (that URL can be found using the timestamp on a tweet – i.e. –- where it says “3 hours ago”).

From there, click “Bake It,” and Blackbird will generate the code needed to embed the tweet on your website. Twitter notes when “you paste it into your site, the tweet will pick up some of your styling, e.g. the font-family you use on your p tags. That’s intentional!” Here’s what the end result looks like:

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WordPress Founder Talks About the Platform’s Future [Video]

Posted by: DeAnn Farha

I want to share an article written by Julie O’Dell from Mashable.com about Matt Mullenwegm, founder of blogging software WordPress. The nonprofit WordPress Foundation plans to compete with Tumblr by offering free services such as PollDaddy, Akisment and buddyPress since the collapse of Ning.

WordPress WordPress Founder Talks About the Platforms Future [Video]

WordPress Founder Talks About the Platform’s Future [VIDEO]

At WordCamp SF yesterday, we got to talk to WordPress founder Matt Mullenweg. He’s the man behind the Automattic empire, a collection of blogging software and complementary services, such as PollDaddy and the spam filtration system Akisment.

Mullenweg chatted with us about the demise of Ning and how buddyPress, his solution for communities, can help those folks who are left wondering about free alternatives. He also talked about how WordPress (WordPress) plans to compete with Tumblr (Tumblr), the status of the nonprofit WordPress Foundation, acquisition plans in 2010, WordPress’ focus on themes and even his favorite non-WordPress blogs.

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Charitable Ways of Donating Used Electronics

Posted By: Maya Tao

I want to share an article written by Lauren Indvik from Mashable.com regarding ways of recycling used electronics. Every year, less than 20 percent of consumer electronics is collected in eco-friendly ways. Donations of used electronics are highly encouraged. Charitable recycling programs including Dell and Goodwill, the Wireless Foundation, Students Recycling Used Technology, Komputers 4 Kids and eBay Giving Work. However, a couple of steps are also recommended before taking the action, for example, clean the hard drive and donate supplementary materials.

strut Charitable Ways of Donating Used Electronics

5 Charities for Donating Your Old Electronics

Consumer electronics, a broad category that includes TVs, computers, audio devices, phones and other related devices, currently constitutes nearly 2% of the municipal solid waste stream and is steadily rising at a rate of 8% per year. According to the EPA, of the roughly 2.25 million tons of used and unwanted electronics each year, 18% is collected for recycling and roughly 82% winds up in landfills.

These are unfortunate statistics given the many useful and eco-friendly alternatives for disposing of your old electronics — not to mention tax breaks for consumers. We’ve highlighted a few of these options below, along with information about preparing your unwanted goods for donation.

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