Posts tagged “website marketing

How to Increase Your Sales Leads by Marketing a website

Posted By: Valerie Jennings

Here are a few tips to improve search engine optimization, use social media marketing and increase sales opportunities:

1.       Improve search engine optimization (SEO) and create an online brand to attract businesses looking for your company via targeted keywords.  Run a Google keyword suggestions report and include tags, keywords and links which support sales.

2.       Increase SEO by driving traffic from Twitter, Facebook, blogging, LinkedIn and Videos, which will increase the type of industries coming to your site.  These keywords should complement the online sales system.

3.      Identify a clear call to action via Twitter, YouTube or LinkedIn such as driving traffic to the main website to increase email opt-ins.

It is obvious that most sales leads are contingent on a social media marketing strategy. While it is important to incorporate social media tools into the sales process, it is more critical to leverage SEO blog posts to maintain a relevant image via Google search.  I would advise the company to utilize an e-newsletter to continuously market to the company’s online audience and drive regular traffic from a e-newsletter to the primary website.

LinkedIn Gives Users the Ability to Follow Companies

Posted by: Maya Tao

I would like to share an article by Ben Parr from regarding the new following feature of LinkedIn. Users now can get automatic promotional and hiring updates from companies they follow, and they can also set up the frequencies as well as the types of information they would like to receive. Companies are expected to take the advantage of LinkedIn follow button to promote their profiles and seeking potential employees.

LinkedIn Gives Users the Ability to Follow Companies

LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.

The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.

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Article from Discusses Role of Social Media in Journalism

Posted By: Sam Millikan

I would like to share an article with you by Brenna Ehrlich, assistant senior staff and copy editor for, about the expanded use of social media sites for journalists and the way they utilize them.

How Journalists are Using Social Media for Real Results

Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one’s brand.

Still, as the Internet continues to expand, it can be difficult to pick and choose which tools are right for you as a journalist — it can be daunting to litter one’s desktop with Twitter applications, social networks, location-based tools and blogs. At times, it’s tempting to throw one’s laptop into the sea and return to the days of notepads and typewriters.

Still, if one can manage to circumvent the information overload and pick and choose which tools are most effective for which purposes, social media can be an extremely effective.

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AP Stylebook Finally Changes “website to website”

Posted by:Maya Tao

I would like to share an article written by Adam Ostrow from regarding AP Stylebook recent modifications, such as changing “website” to “website,” and “e-mail” to “email.” Check out the new online version Here: AP Stylebook

AP Stylebook Finally Changes “website” to “website”

This might not mean much if you’re not writing or editing a tech blog, but news that the AP – whose stylebook is still the standard for all things grammar and punctuation in the news world — is officially changing “website” to “website” was met with a warm reception in our newsroom (and likely quite a few others) this afternoon.

We’d actually gone rogue on the issue ourselves several months ago, thinking that “website” was a rather antiquated way for describing “a computer connected to the internet that maintains a series of web pages on the World Wide Web.”

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Jennings Social Media Marketing Announces partnership with local technology companies

Posted by: Maya Tao

I would like to share an article written by David Twiddy featuring KC Next as the leading technology community. Jennings Social Media Marketing is one of the founding partners of KC Next, which is committed to supporting the technology industry in the greater Kansas City Region.When KC Next had its social networking event on April 1, 2010, it only had one clear goal: to help build the local industry.

Tech Firms Hope KC Next Expands, Connects Industry

Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.

KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.

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Twitter Launches @Anywhere Platform

By: Jared Cook

I would like to share an interesting article by Jennifer Van Grove, Associate Editor for, about Twitter’s newly launched @Anywhere Platform.

Twitter’s @Anywhere Platform Is Now Live


@Anywhere supports auto-linkification of usernames, hovercards (similar to ones we see on, follow buttons, tweet boxes and user login/signup options (a.k.a. Twitter Connect). All of these tools are meant to keep visitors Twitter-happy while on third party sites.

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New Google Twitter App Helps Users Find People To Follow

Posted By: Jared Cook

I would like to share a recent article written by Jennifer Van Grove, Associate Editor for, about Google’s newest Twitter application, Google Follow Finder. This brand new app makes it easier for users to find others they might like to follow.

Google Helps You Find People to Follow on Twitter

If you’ve already had your fill of Twitter news today — too bad — Google is out with yet another Twitter-related feature, this time releasing Google Follow Finder to help you discover new people to follow.

The new Google Twitter app is a product of the just released @anywhere developer tools and is a Google Labs (Google Labs) experiment with a singular purpose — to recommend Twitter users.

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Twitter’s COO and CEO Speak About Twitter’s Future And How It Will Make Money

Posted By: Jared Cook

I want to share a unique story written by Ben Parr, Co-Editor of, about the Chirp Conference in San Francisco where Twitter’s CEO and COO announced how Twitter plans to generate income.

Twitter COO: “Promoted Tweets Are Not Ads”

Twitter CEO Evan Williams and Twitter COO Dick Costolo have once again taken the stage at the Chirp Conference in San Francisco to speak about one of the biggest questions plaguing investors and pundits: How will Twitter make money?

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Valerie Jennings interviewed by Viveka Von Rosen from Linked Into Business about social media marketing

Posted By: Jared Cook

Thank you Viveka for interviewing Valerie. She really enjoyed speaking with you and we wish you the best of success for your e-book.

Jennings Social Media Marketing features Entrepreneur Andy Willoughby

Posted by: Maya Tao

Jennings Social Media Marketing wanted to do something a little different for our April 2010 research and analysis e-newsletter. Valerie Jennings, CEO of Jennings Social Media Marketing, interviewed Entrepreneur Andy Willoughby, owner of the 3 Step Plan home business system.

Willoughby is a friend and client of Jennings, so she felt comfortable featuring Willoughby because of his insights regarding building home businesses and addressing the need to live debt free. In the interview, Willoughby discusses what it takes to achieve financial success even in times of a recession, how to build a business, where to begin and why being an entrepreneur is the best financial route to success and freedom.

The newsletter is only available via email. You can sign up through on the homepage.

For more information on Andy Willoughby go to

Alicia Keys Uses to Find New Blogger

Posted By: Valerie Jennings

I want to share a article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with to hire a blogger for her website.

Alicia Keys Uses to Find New Blogger

Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website (I Am Super) and she’s teaming up with to find the right candidate. will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.

From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.

At this point, a group of applicants will be asked to create videos and writing samples for, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from, will then look at the applicants and the top 10 will be selected and flown to New York.

The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.

Check out this video from

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Indie films achieving mainstream success through social media

By: Leslie Fischer

The American Heritage Dictionary defines the word paranormal as something that is “beyond the range of normal experience or scientific explanation.” Paranormal, then, is just the adjective to describe the marketing campaign behind Indie-Turned-Paramount-Success-Story, Paranormal Activity, described here in this article from Ad Age. When an independent horror flick with a $15,000 budget grosses $107.9 million in the box office and stands alone as mega-giant Paramount Pictures most profitable production yet, marketers and publicists the world over are left wondering if there is any other word left to aptly describe this seemingly unexplainable phenomenon, save paranormal. Social media gurus, however, are not surprised. In fact, this response generated through Facebook and Twitter is nothing short of normal.
Independent filmmakers can make this Cinderella story the norm for their home-grown babies at little to no cost purely through social media. By speaking to the interested, taking risks, personalizing the process and staying true to the message, indie films can make getting mainstream recognition, hype and profits anything but paranormal.

Valerie Jennings featured in article; 50 Great Tips to Elevate Your Personal Brand

Posted By: Jared Cook

I would like to thank Cindy Yantis for featuring Valerie Jennings and Jennings Social Media Marketing in her post on tips to elevate your personal brand.

50 Seriously Great Tips to Elevate Your Personal Brand
By Cindy Yantis

I love connecting with extraordinary people; it’s part of my amazing journey in this life. And, in my current stead of helping people build meaningful and successful careers I have had the esteemed pleasure of running across remarkable folks who are really out there DOING IT, people who have exploded their personal brands!

48. Be REALLY effective on Twitter!

“Google’s real time search has changed the way the search engine finds tweets. Now, tweets must include keywords that your clients, prospects and press use to find information about products, services and businesses. For these reasons make sure you: run a Google keyword report on search trends and use these keywords in your tweets; use – A Twitter application that allows you to search for what’s trending on Twitter; review Twitter trends daily and incorporate these trending keywords and phrases into your Tweets as long as they are relevant to your target audience, otherwise it’s spam! Use #hashtags to #SEO your message via Twitter so you can be discovered; use simple language that offers advice, how to’s and important information that is Google-friendly to real time search.” Valerie Jennings,

Click here for the entire article Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:

By: Billy Griffin

I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.

Best of Green 2010 Readers' Choice, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.

Social Media Offers the Eco Fashion Industry the Perfect Niche to Prove Permanence:

By: Billy Griffin

Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.

websites like, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”

Jennings Social Media Marketing: How to Search Engine Optimize Tweets

Posted By: Jared Cook

As Twitter continues to make national headlines, companies are racing to search engine optimize their tweets and now with Googles real time search there are different ways to get ahead of the conversation.

In the latest video from Jennings Social Media Marketing, how to search engine optimize (SEO) tweets. Google real time search updates as stuff is happening around the web-for example, live tweets, Yahoo Answers, news articles and web pages now stream in on the actual results pages for your query. Search engine optimization twitter tools used for real time search include Twitterfall, Trendistic, and Tweetbeep. Mike Dobbs from gives the top ten twitter SEO tips that are out of this world.

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Top 10 Search Engine Optimization Tips for Twitter

Posted by: Anna Nelson

Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Twitter pages and individual tweets now appear in Google search results.

Mashable Google Search results

Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:

  1. Choose a good handle

    Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as or Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…

  2. Select an account name wisely

    Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…

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How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Posted By: Xavier Loya

Here is some information from an article by Fred Aun, a writer for, about the impact and increase of advertising via social media.


Advertising is not a turnoff to people who love social media websites. In fact, many MySpace and Facebook users said ads on their favorite social sites have prompted them to buy something, according to a new report from Razorfish.

In its survey-based publication named “FEED: The Razorfish Consumer Experience Report,” the digital marketing agency says 76 percent of the 1,006 people surveyed said they didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Razorfish also found that 40 percent of the respondents said they made purchases due to seeing those ads.

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How the Travel & Resort Industry is Utilizing Social Media Marketing

Posted By: Jared Cook

I want to share an article written by Melissa Jun Rowley from about social media and the resort industry.


How the Resort Industry is Using Social Media

A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.

Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.

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Social Network Study Reveals The Dominant Age Groups of Social Media Users

Posted by: Xavier Loya

I would like to share a unique study over the age demographics of social media users. Many would assume that most social media users are young tech-savvy teens but this online story brings out the truth behind the myth.

Study: Ages of social network users

How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there?

To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.

Full list of sites in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed,, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga,, Bebo.

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Matrix: Google Buzz vs Facebook vs MySpace vs Twitter

Posted by: Benjamin Wickman

Jeremiah Owyang, Web Strategy Blogger, has come out with what he is calling a “definitive matrix” to help companies objectively sort through several social media networks, including the new Google Buzz. Owyang advises that a company’s ultimate decision, when evaluating these networks, should be based on one basic strategy: find out where your customers are and use the channel that is the most effective way to reach them.

From Owyang’s Executive Summary:

Find out where customers already are through developing data around consumer behavior called socialgraphics. Facebook continues to demonstrate a sophisticated marketplace for consumers and brands to mix about, however don’t discount MySpace’s active consumer based – if your customers are there. Continue to monitor Twitter and respond if customers are there – but they’ve yet to indicate sophistication to help marketers, instead rely on third party tools and agencies to respond. The feature set of newly spawned Google Buzz isn’t important, what matters is their ability to aggregate social content which will impact search strategy for businesses trying to reach consumers.

Read the entire blog post at

How Green Businesses can Utilize Social Media Marketing to Reach Green Bloggers, Reporters and Consumers

By: Leslie Fischer

Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.

Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.

Green Tweets: 75+ Environmentalists to Follow on Twitter

Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.

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If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!

Jennings Social Media Marketing releases new video with Valerie Jennings

Posted By: Jared Cook

This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.

Watch the history of her business and some featured work by Jennings:


Twitter, Facebook and Superstar Athletes

By Jerid Gunter

Not only do they perform and entertain on their respective playing fields, but professional and high-profile collegiate athletes are also entertaining online. Yes, multi-million dollar athletes are frequenting social media sites like Twitter and Facebook just like you and I, if not more frequently. With every 140 characters, they share to the world what’s going on in their own world and their fans are entertained yet again. While this is a great way for athletes to connect with their fans, it can also be another trap door for players to fall into trouble.

It doesn’t take long for word to spread when it’s posted on the Internet, especially when you’re a big name athlete. Former Kansas City Chiefs running back, Larry Johnson, knows this from personal experience. Mid-way through the 2009 NFL season, Johnson posted a negative comment on Twitter, laced with derogatory language and slamming his new head coach. Piled on top of the already mounting off-field trouble, it didn’t take long for Johnson to find himself suspended by the league and later cut from the Chiefs roster.

At the University of Kansas, basketball player Tyshawn Taylor has found himself in trouble on a couple of occasions due to questionable comments he posted on Facebook. In the fall of 2009, Taylor involved himself in the widely publicized campus fight that took place between the Jayhawks football and basketball teams and proceeded to inform everyone on Facebook that he dislocated his thumb because he punched someone. More recently, Taylor posted a comment on Facebook alluding to the idea that he may transfer to another school because of his limited playing time at Kansas. Taylor no longer has his Facebook account.

While there are disaster stories of athletes and social media, there are certainly some who know how to use it to their benefit. Cincinnati Bengals’ star wide receiver, Chad Ochocinco, has jumped into the world of social media head first and is making quite a splash. What started as a Twitter account has turned into what Ochocinco now calls OCNN: Ochocinco News Network. In addition to replying to followers’ tweets and posting his own personal tweets, Ochocinco is pursuing a side job of being a part of the media via Twitter and other mediums. This past week, Ochocinco has been in Miami covering Super Bowl XLIV with a team of three other current NFL players for OCNN. In addition, Ochocinco and OCNN have gone as far as having sponsorships from Motorola Blur and Degree for Men featured on the Twitter page. It looks like Twitter has created an additional career path for Ochocinco.

Social media is a wonderful way to stay connected with friends, family, fans, clients and customers. However, it’s critical that one is careful on what they post for the cyberworld to see, especially for those in the world’s spotlight. For everyone else, what we post can certainly be under scrutiny also. For those who are in search of careers or who have careers working with or in front of the public, employers and potential employers are watching. One questionable post and we may be in the same boat Johnson found himself in with (or without) the Chiefs.