Posted by: Micah Pratt
Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.
Food Brands Get Sociable on Facebook and Twitter
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.
Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.
One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.
Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.
“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.
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July 7, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, adwords keyword, adwords keyword tool, b2b marketing, backed goods, best seo, blog marketing, brand, brand design, brand identity, brand marketing, brand name, brand names, branding, brands, business international, business marketing, business marketing online, business promotion, business sales, campaign marketing, consumers, cookies, corporate pr, corporate public relations, cracker, crackers, data integration, dial international, direct marketing, effects globalization, email marketing, english to spanish, facbook, facebok, Facebook, facebook fans, facebook likes, facebook link, facebook posts, facebook profiles, facebookcom, faceboook, food, food brands, foods, global, global effects, global forum, global fund, global news, globalization, Google, google seo, How to Twitter, identity, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, international business management, internet advertising, internet marketing, internet marketing advertising, internet marketing solutions, internet marketing strategies, internet marketing tools, internet policy, internet promotion, internet search engine, internet search engine marketing, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword search engines, keyword search marketing, keyword tool, kid kraft, kids snacks, kraft, kraft food, kraft foods, kraftfoods, marketing, marketing advertising, marketing agencies, marketing article, marketing blog, marketing brand, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing ideas, marketing management, marketing promotions, marketing research, marketing services, marketing solutions, marketing strategies, media marketing, media pr, media public relations, network, network support, networking sites, New York, news coverage, NY, online advertisement, online advertising, online marketing, online promotion, opportunities, opportunities for, opportunity, oreo, oreo cookie, oreos, performance improvement, performance management, pr advertising, pr marketing, pr media, product marketing, productivity, promotion, promotion marketing, promotions, public relations, publicity, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimisation, search engine optimization, search engine software, search engine submission, search marketing, SEO, seo company, seo expert, seo marketing, seo optimization, seo search engine optimization, seo service, seo software, seo tips, seo tools, snack ideas, snacks, social marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, social networks, social online, social web, the twitter, tips marketing, trends, tweets, Twitter, twitter marketing, universal, viral marketing, vision international, web design marketing, web internet marketing, web marketing, web online, web online marketing, web promotion, web search engine, web search engine marketing, web search optimization, web site promotion, website advertising, website design, website marketing, website promotion, website seo, wheat thins | Leave A Comment »
Posted by: Micah Pratt
As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.
6 Ways to Manage International Relationships Online
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.
While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.
Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.
1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.
Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.
Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.
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July 1, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: about.com, advertising public relations, adwords keyword, adwords keyword tool, Bing Translator, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business integration, business international, business marketing, business sales, campaign marketing, Campfire, chinese translation, conference international, corporate pr, corporate public relations, country decor, data integration, dial international, different languages, effects globalization, email marketing, english to spanish, english translation, facbook, facebok, Facebook, facebook likes, facebook link, facebook posts, facebook profiles, faceboook, flicker, free search engine, free search engines, french translation, general international, german translation, global, global effects, global forum, global fund, global news, global report, globalization, Google, Google Chat, google keyword, Google Translate, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, international, international business, international business management, international call, international conference, international day, international dialing, international jobs, international mba, international phone, international products, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine, internet search engine marketing, internet search engines, italian translation, jobs overseas, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword elite, keyword search, keyword search engines, keyword search marketing, keyword tool, Kwintessential, language translation, language translator, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, mashable, mashable.com, media marketing, media pr, media public relations, net blog, net link, news coverage, no post, online advertisement, online advertising, online blog, online blogs, online marketing, online promotion, opportunities, opportunities for, opportunity, overseas, overseas employment, Packagetrackr, performance improvement, performance management, podcast, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, publicity, referrals, rep sales, representative sales, research global, return on investment, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimization, search engine software, search engines, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, Skype, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, spanish translation, telephone international, The World Factbook, time difference, Time Zone Converter, time zones, top search engine, top search engines, TrackthePack, TrackThis, translate, translate arabic, translate chinese, translate english, translate french, translate german, translate greek, translate italian, translate japanese, translate language, translate page, translate portuguese, translate russian, translate spanish, translate to, translate to spanish, translater, translating, translating tools, translation, translation to english, translations, translator, translators, trend, trending, trends, Twitter, twitter marketing, video podcast, view profiles, viral marketing, viral video, vision international, web design marketing, web designs, web internet marketing, web log, web marketing, web on line, web online, web online marketing, web optimization, web search engine, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, Wikipedia, word of mouth, world clock, world clocks, World Time Zone, yahoo, Yahoo! Babel Fish, your presence | Leave A Comment »
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