Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
January 25, 2012 | Categories: YouTube | Tags: Google, online video, video marketing, video uploads, video views, videos, YouTube, YouTube news, youtube social media, youtube videos | Leave A Comment »
How To Use Web Videos For SEO & Ecommerce: Mashable Article Shares 8 Reasons Why Every Ecommerce Site Should Get Serious About Video
By Valerie Jennings, CEO of Jennings Social Media Marketing
Web videos are one of the most beneficial marketing tools online to generate higher search engine rankings, website traffic, leads and conversions.
This mashable.com article, written by Yaniv Axen, offers 8 reasons why every Ecommerce site needs Web videos.
1. Video Attracts New, Relevant Search Traffic
2. Video Assets Can be Easily Syndicated
3. Videos Encourage Sharing
4. Video Engages Site Visitors
5. Video’s “Halo Effect” Drives Conversions
6. Video Increases Customer Loyalty
7. Video Creates Online Personalization
8. Video Production Costs Are Falling, ROI Is Rising
June 6, 2011 | Categories: Blogged, Google, SEO, Social Media Marketing | Tags: budget, case studies, ceo, conversions, customer loyalty, ecommerce, how to measure social media, marketing, marketing tools, marketing web, mashable, PR, relevant search, ROI, search engine rankings, search traffic, Valerie Jennings, video assets, video production, videos, web videos, yaniv axen | 1 Comment »
By: Valerie Jennings
I would like to share the words of JR Johnson with you all from his blog post on Mashable. I’m compassionate about the views he’s expressed, and I hope you find them beneficial as well.
November 15th, 2009 | by JR Johnson
J.R. Johnson is founder and CEO of Lunch.com, a user generated content platform focused on finding common ground, and host of the Lunch for Good event series.
There’s been a rising interest in the concept of “social media for social good.” In large part, that discussion has been focused on cause-related social good. I have a different take, related more to the greater good of humanity as a whole. To my view, the Internet, specifically social media, has the potential – and responsibility – to make the world more thoughtful and tolerant by showing people their shared common ground.
November 16, 2009 | Categories: Blogged | Tags: advertising, advertising and marketing, advertising companies, blog marketing, blog rss, blog spot, blogger, bloggers, Blogging, Blogosphere, blogs, blogs and social media, Blogspot, brand marketing, business blogs, business marketing, digital marketing, email marketing, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing blogs, marketing campaign, marketing communications, marketing companies, marketing design, marketing firm, marketing firms, marketing promotion, marketing research, marketing services, marketing solutions, marketing strategies, marketing strategy, marketing tools, media marketing, mobile marketing, New York, news blogs, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search marketing, seo and social media, seo marketing, social, social marketing, Social Media, social media and marketing, social media blog, social media blogs, social media companies, social media company, social media consultant, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media measurement, social media release, social media services, social media strategies, social media tips, social media twitter, social networks, social web, strategic marketing, technology blogs, twitter marketing, video blogs, videos, viral, viral ad, viral ads, viral advertising, viral email, viral film, viral marketing, viral marketing video, viral media, viral video, viral videos, web advertising, web blogs, web log, web marketing, weblog, website advertising, website marketing, website marketing, website promotion, youtube social media | Leave A Comment »