YouTube Reaches Four Billion Daily Video Views
Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
Exclusive: YouTube hits 4 billion daily video views
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
Google+ Business Pages & YouTube Changes Social Media Game With SMO
Posted By: Valerie Jennings, CEO of JSMM
Recently, two announcements were made: Google+ business pages became available and YouTube premium content channels launched for niche audiences. These two announcements change how marketers must review social media content from posting information to social media optimizing (SMO). Engaging content that is strategically positioned on these two platforms is one key takeaway, but the other is how to correctly build a channel strategy for Google+ and YouTube. I think the verdict is still out on what will be extremely effective, but here is a brief summary from ClickZ about how these two channels will impact the social media marketing landscape in the near future.
“Additionally, both YouTube premium content channels and +Pages will have significant impact on search visibility as Google’s algorithm continues to evolve based on social activity, or ‘social signals.’ It’s likely that premium content channels on YouTube with high levels of social engagement will have greater rank and visibility in both YouTube and Google search results.”
Alisa Leonard, reporter for ClickZ, highlights Google’s Big Bets: YouTube Premium Content and +Pages
Key Takeaways
- Consider this: video is the web’s fastest growing medium, accounting for over 30 percent of web traffic, and according to a recent Cisco report, will account for up to 90 percent of Web traffic by 2013.
- YouTube’s premium content channels will continue to grow the video giant’s audiences and viewership (four billion daily views and growing).
- It’s extremely likely that YouTube content will be integrated with +Pages and the Google social graph, creating greater intimacy between brand content and engaged audiences.
- Social signals driven by engagement with video content will have a potentially significant impact on natural search visibility.
- To enhance digital marketing performance and ROI, brands should develop a comprehensive content strategy focused on the integration of content, social connectivity and search visibility.
CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos
Posted by: Micah Pratt
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
Valerie Jennings 
Cassie Stubs
Katie Stumpf
