Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
January 25, 2012 | Categories: YouTube | Tags: Google, online video, video marketing, video uploads, video views, videos, YouTube, YouTube news, youtube social media, youtube videos | Leave A Comment »
Recently, two announcements were made: Google+ business pages became available and YouTube premium content channels launched for niche audiences. These two announcements change how marketers must review social media content from posting information to social media optimizing (SMO). Engaging content that is strategically positioned on these two platforms is one key takeaway, but the other is how to correctly build a channel strategy for Google+ and YouTube. I think the verdict is still out on what will be extremely effective, but here is a brief summary from ClickZ about how these two channels will impact the social media marketing landscape in the near future.
“Additionally, both YouTube premium content channels and +Pages will have significant impact on search visibility as Google’s algorithm continues to evolve based on social activity, or ‘social signals.’ It’s likely that premium content channels on YouTube with high levels of social engagement will have greater rank and visibility in both YouTube and Google search results.”
Alisa Leonard, reporter for ClickZ, highlights Google’s Big Bets: YouTube Premium Content and +Pages
- Consider this: video is the web’s fastest growing medium, accounting for over 30 percent of web traffic, and according to a recent Cisco report, will account for up to 90 percent of Web traffic by 2013.
- YouTube’s premium content channels will continue to grow the video giant’s audiences and viewership (four billion daily views and growing).
- It’s extremely likely that YouTube content will be integrated with +Pages and the Google social graph, creating greater intimacy between brand content and engaged audiences.
- Social signals driven by engagement with video content will have a potentially significant impact on natural search visibility.
- To enhance digital marketing performance and ROI, brands should develop a comprehensive content strategy focused on the integration of content, social connectivity and search visibility.
December 20, 2011 | Categories: Blogged, Google+ | Tags: +pages, brand pages, ClickZ, digital marketing, future of social media, Google+ Brands, Google+ business pages, SMO, social media optimization, video marketing, Youtube Channels | Leave A Comment »
CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos
Posted by: Micah Pratt
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
June 3, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: adwords keyword, adwords keyword tool, best seo, blog marketing, brand marketing, business advertising, business ideas, business marketing, business marketing online, business tip, business tips, email marketing, Entreprenette Gazette, Google, headline, headlines, hints, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tips, internet marketing tool, internet marketing tools, Kansas City, KC, keyword research, keyword search, keyword search engine, keyword tool, marketing, marketing advertising, marketing blog, marketing campaign, marketing communications, marketing companies, marketing ideas, marketing research, marketing services, marketing strategies, marketing strategy, marketing tip, marketing tips, marketing tools, marketing video, media marketing, online advertising, online marketing, online video, product marketing, promotion marketing, public relations, search advertising, search engine marketing, search engine optimisation, search engine optimization, search engine optimization marketing, search engine ranking, search engine seo, search marketing, search optimisation, search optimization, SEO, seo company, seo expert, seo marketing, seo optimization, seo search optimization, seo service, seo services, seo tips, seo tools, small business marketing, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, tag, tags, target audience, tip, tips marketing, Twitter, twitter marketing, video marketing, video tips, video watch, viral marketing, web marketing, web optimization, web search optimization, web video, web videos, website advertising, website marketing, website seo | Leave A Comment »