The Royal Wedding has already taken over trending topics across the web, and we can now report that it has broken at least one record: concurrent viewers on Livestream.
The company says that its livestream of William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning. CEO Max Haot tells us that he expects “at least 2 million” unique viewers by the time the broadcast is done. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
Akamai reports that the event broke broader live streaming records as well. A representative for the company — whose network hosts some of the web’s largest news sites — reports that “concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June of 2010.”
However, the event does not appear to be the biggest news event in web history. While the 4.6 million page views per minute reported on the news sites Akamai delivers content for this morning surpass the total for Barack Obama’s presidential election victory, they fall well short of the 10.3 million page views per minute record set last June when a World Cup qualifying match and the longest Wimbledon match in history took place simultaneously.
Recently, we uploaded some pictures of the Jennings office and staff on CNN iReport.
Here was our message to iReport
iReport —
Hi CNN,
Thank you for this great opportunity to share our office with your viewers.
We are located in the Kansas City metro area. Here are the names of the individuals in the pictures, who work at Jennings Social Media Marketing (www.jenningssocialmedia.com).
Valerie Jennings; CEO and founder Jamie Sutera; VP of R&D Jared Cook: VP of marketing Ben Parks: senior VP of Web design and development Micah Pratt: social networking R&D Mikimoto: office dog
Twitter has recently been in talks to buy TweetDeck, a third-party client of Twitter that allows users to connect with contacts across a variety of social networking sites including Facebook, LinkedIn, Twitter and more. According to an article by Chris Taylor on mashable.com, Twitter does not know the exact number of TweetDeck users, but believes it includes the most obsessive power users in social media.
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal.
TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare.
The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media.
At the Social Good Summit held by Mashable and 92Y, Chris Hughes commented on the upcoming release of a new social network designed for non-profit organizations. Hughes, co-founder of Facebook, explained his passion for Jumo, the new network. Jumo will primarily exist to build relationships between people and non-profit organizations. He believes that giving begins with a relationship, and Jumo will help create these connections. Watch this video to learn more about the innovative social network that Hughes has planned.
Mercedes-Benz Fashion Week is in full swing. While you may not be there, new websites and social networking opportunities allow you to be a part of the New York Fashion event. Thanks to social media, Fashion Week just got hotter! Check out this article from Stephanie Marcus at mashable.com, which offers a variety of links to experience it.
New York Fashion Week kicked off Thursday, September 9, with more than 90 of the world’s best known and up-and-coming designers ready to display their Spring 2011 Collections.
It’s an exciting time for industry heavyweights and fashion lovers alike, as there have been some big changes to this year’s event. For the first time since 1993, Bryant Park will not be home to the glamorous white tents, as the runways are now located at Lincoln Center on the Upper West Side of Manhattan. What’s more, Fashion Week, now branded as Mercedes-Benz Fashion Week, is embracing technology — keeping the event as innovative as the clothes gracing the runway.
The chaos and drama associated with fashion shows may be mitigated this year by Fashion GPS, a 6-year-old startup that is managing 184 shows during the event’s week long run. The company provides a hi-tech approach to managing registration, credentials, and seating systems and also offers real-time online invitations and RSVPs.
The digital checkin system means it’s going to be a lot harder bypass security if you’re not on the list. And while Fashion Week was moved to its new location to accommodate its expansion and grant access to more press, you, the fashion-minded civilian probably didn’t score an invite.
Social media campaigns are evolving as advertisers learn which techniques work and which are not as beneficial. As advertisers become more interested in social media marketing, they are willing to pay more. Facebook still leads the way in money spent for advertisements, while Twitter and location-based programs are in the experimental phase. This article from Adam Ostrow at mashable.com shows where the money is in this expanding industry.
This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology.
Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.
Within the social media world, however, a number of trends are dictating how, why and where money gets spent — trends that will push the industry past the $2 billion mark in 2011, according to eMarketer’s projections.
With New York Fashion Week upon us, many of us are becoming more excited about our personal style. We know that social media is beneficial for networking, marketing, and many other activities. However, if you are looking to improve your wardrobe and save money while doing it, look to social networking. Mollie Vandor, from mashable.com, shows you how to use online resources that appeal to your fashion sense in this article filled with tips and links.
Just because the economy is still depressed doesn’t mean you have to be. In fact, there are plenty of ways to live it up without seeing your bank balance plummet — especially if you know how to use social media to live the good life on tight budget.
Even the most reclusive social media shut-ins need to leave the house for some in-person networking at some point. And when you do, you don’t want to look like the poor slob who just threw on whichever pants were closest to the computer screen. Nor do you want to be the designer diva who can’t afford cab fare because she blew all her bucks on a brand name bag. Fortunately, thanks to a few online tips and tricks, high fashion doesn’t have to come with a high price tag.
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal.
Valerie Jennings 
Cassie Stubs
Katie Stumpf
