Posts tagged “target audience

Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.

Picture 46 322x252 Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic “Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”

Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.

 

10 Beautiful Social Media Infographics

Posted by: Micah Pratt

I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.

10 Beautiful Social Media Infographics

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.

Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

Here are 10 infographics that prove as beautiful as they are interesting.

1. Social Web Involvement

Picture 14 441x252 10 Beautiful Social Media Infographics

This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.

Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.

2. Social Marketing Compass

Picture 16 466x252 10 Beautiful Social Media Infographics

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.

Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.

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CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Posted by: Micah Pratt

Picture 15 409x252 CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.

57 Ways to Market your Video

How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!

(READ THE TIPS)