Posts tagged “social web

Mashable.com: How Social Shopping Is Changing Fashion Production

Posted by Valerie Jennings, CEO of Jennings Social Media Marketing

The fashion industry is one of the biggest social media marketing opportunities. I want to share this article by Mashable.com regarding the fashion industry’s growth via social media marketing!

Jenningsfashion article Mashable.com: How Social Shopping Is Changing Fashion Production

Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.

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Thank You to Social Marketing Hub for Featuring Jennings Social Media Marketing

Posted By: Carlee Vellinga

Thank you to Social Marketing Hub for featuring Jennings Social Media Marketing in a recent post. The article includes a video and explains how Jennings utilizes strategy to create innovative marketing plans. The post can be seen here.

smhh 322x252 Thank You to Social Marketing Hub for Featuring Jennings Social Media Marketing


Groupon Launches Holiday Store

Posted By: Carlee Vellinga

grouponicus 150x150 Groupon Launches Holiday Store

Groupon is a prime example of the growing popularity of coupon and check-in businesses. Groupon launched a holiday store today. The store, Grouponicus, will offer new deals daily with a focus on holiday gift options. This article by Kit Eaton at fastcompany.com reveals the growing focus on social media shopping.

Check-in/Coupon Business Exploding: Groupon Gets Into Digital Music Downloads

Groupon is soaring like a rocket at the moment: Today it opens the Grouponicus Store, with Rihanna’s new album as the star offering and social media links a-plenty built in. It’s the latest sign that the check-in/coupon digital marketing phenomenon is exploding.

As well as the “variety of unbeatable features that have made Groupon a global phenomenon” the press release states, “LOUD will be available as a $5 digital download in the inaugural holiday store of Groupon, the Grouponicus Store, beginning November 22, 2010.” That’s a pretty big coup for Groupon, given the big-star status of Rihanna, and the fact that LOUD is running at $9.99 in Apple’s iTunes store–the biggest music retailer in the U.S.

The company is calling it a “first of its kind” deal, and while it’s definitely a success, it’s probably almost as much thanks to the clever marketing that Rihanna’s team are using for the new record, which includes “aggressive” social media activity across the usual suspects of Twitter, Facebook, and MySpace.

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Jennings Social Media Marketing Wishes You a Happy Thanksgiving: How to Utilize Social Media to Plan a Perfect Thanksgiving

Posted By: Carlee Vellinga

thanksgiving 225 Jennings Social Media Marketing Wishes You a Happy Thanksgiving: How to Utilize Social Media to Plan a Perfect Thanksgiving

It is time to make the final arrangements for the Thanksgiving celebration. There are parties to plan, food to make and traditions to begin. Social media tools can help you finalize the details. There are many new holiday themed applications to help you get ready for the holidays. This article from mashable.com written by Mollie Vandor shows how social media can assist you this year.

HOW TO: Plan the Perfect Thanksgiving With the Help of Social Media

On the fourth Thursday of every November, Americans engage in an annual feast that reminds us of our country’s humble origins, and give us a good reason to get together with family, watch football and stuff our faces until our pants don’t fit. It’s the official start to the holiday season, and it can either be a fantastic day full of food, family and fun, or a total nightmare full of burnt turkeys and busted travel plans.

Fortunately, you can always turn to the social web to help you plan for the big day. In fact, the Internet can help you prepare a feast, assist you with your T-day travel and keep you entertained once the pie is gone and the plates are cleared. And that’s definitely something to be thankful for.

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Turn this Black Friday Green: How to Have an Eco-Friendly Black Friday

Posted By: Carlee Vellinga

 Turn this Black Friday Green: How to Have an Eco Friendly Black Friday

Thanksgiving preparations have most likely begun in your home. You may be pulling out your decorations, adding to the growing dinner shopping list and filling up your calendar with family gatherings. The holiday season requires extra energy. If you are planning on doing holiday shopping on Black Friday, check out these energy saving tips. You can make the holiday season more green with a few simple steps. The advice in this article by Jennifer Barry at Earth911.com explains how to save time while being mindful of your energy use.

5 Steps to an Eco Black Friday

Black Friday: A day where millions of shoppers, still weary and full from the previous night’s Thanksgiving feast, flock to retail stores across the country at pre-dawn hours to fill their carts and bags with deals aplenty as the holiday shopping season officially kicks off.

Phew. Are you tired from that description? We are too, but as wearisome as that might have been, it’s nothing compared to the drain that can be Black Friday. While deals abound, crowds, traffic, early hours and the like can make the day after Thanksgiving a drain on your energy and the environment.

But don’t fret. Follow our easy guide to a greener Black Friday, and we promise you’ll not only reduce your environmental impact, but perhaps your stress level as well.

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Jennings Social Media Marketing Press Release Posted On MSNBC and Bloomberg: Kansas City Data Center & Internet Hub Increases Website Traffic With Social Media & Cuts 75% of Google Adwords Budget

Posted by: Carlee Vellinga

Jennings Social Media Marketing’s press release regarding their work with 1102 GRAND, the Kansas City Data Center and Internet Hub, was posted on major news sites including MSNBC.com and Bloomberg.com. The press release reviewed Jennings Social Media Marketing’s tactics for increasing website traffic and cutting 75 percent of the Google Adwords budget for 1102 GRAND.

Darren Bonawitz, principal  of 1102 GRAND, said that Jennings has helped his company better understand online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time, 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more media interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” he said.

msnbc 440x252 Jennings Social Media Marketing Press Release Posted On MSNBC and Bloomberg: Kansas City Data Center & Internet Hub Increases Website Traffic With Social Media & Cuts 75% of Google Adwords Budget

bloomberg 436x252 Jennings Social Media Marketing Press Release Posted On MSNBC and Bloomberg: Kansas City Data Center & Internet Hub Increases Website Traffic With Social Media & Cuts 75% of Google Adwords Budget


Thank you to Kansas City Business Journal for Featuring Jennings Social Media Marketing

Thank you to Suzanna Stagemeyer for featuring Valerie Jennings on the KCBizBeat Blog. The article explains how managing a brand online involves much more than maintaining a Facebook or Twitter account. Valerie shows how a variety of social media tools encourage the right kind of online traffic.

J 482x252 Thank you to Kansas City Business Journal for Featuring Jennings Social Media Marketing

Social media: Gain or pain?

The use of social media seems to keep growing among businesses of all types, but it can be difficult to judge the efficacy of those efforts.

The Kansas City Business Journal and staff members are active on Twitter and Facebook (our KCBJ page hit 1,000 Facebook fans today), but in the overall picture, the ROI seems relatively small. Granted, that’s measuring traffic, not intangibles. And social media efforts still require an added layer of work.

I’d be interested in hearing what other Kansas City businesses are seeing.

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Read more: Social media: Gain or pain? | Kansas City Business Journal


Fast Company Learns Value and Results of Social Media Marketing Through Online Viral Project to Promote Brand

Posted By: Carlee Vellinga

Last May, Fast Company challenged digital marketing firm Mekanism to an online viral project to promote its brand. Mekanism worked with Fast Company to initiate the Influence Project. This venture, which aimed to find the most influential people on the Web, received much attention. Bloggers and websites picked up the project with both praises and criticisms. The commendable endeavor allowed Fast Company to learn about the value and results of social media marketing.

When deciding how to expand branding efforts to social media, it is vital to consult a professional. A professional can plan a social media campaign which will align with the overall business strategy. It is necessary to measure the outcomes of a campaign to ensure that the efforts support the marketing and branding strategy. This editorial by Robert Safian from FastCompany.com reviews the results of The Influence Project.

Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media

The first time I participated in a viral marketing effort, it was on a whim. And it failed miserably — in part because we didn’t actually have a purpose. I was a freshman in college, and late one night, a few of us came up with a bunch of quirky sayings that included the words “Goats Head Soup” (the name of a Rolling Stones album). We then stuck these sayings under the doors of every dorm room in our part of campus. Perhaps if we’d been trying to spur CD sales, it would have made sense. As it was, all we were after was a little buzz of conversation the next morning. By the time we woke, we’d forgotten what we’d found so funny the night before.
Today’s viral-marketing efforts tend to be more sophisticated, and yet there’s still a seat-of-the-pants vibe about the whole area. Having your concepts “go viral” has become a holy grail. There is no more hotly discussed business arena today — more debated, more feared and loved, more misunderstood and changeable — than social media. Marketers, brands, and individuals are using tools such as YouTube, Twitter, and Facebook to get earned media on the web. Why pay for an ad campaign when others will spread your message for free? On the other hand, how can you control a message in this unruly world?

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Proctor & Gamble Launches Social Good Campaign

Posted By: Carlee Vellinga

Proctor and Gamble’s new social good campaign aims to provide clean drinking water for people in need. They have created a new widget which bloggers can insert into their blog which converts a single click into a day’s worth of drinking water. Read this article from mashable.com about the innovative social good campaign.

Procter & Gamble Launches Widget to Convert Clicks into Water

Give Health widget 2 Proctor & Gamble Launches Social Good Campaign

What if the one click it took to open this story could also provide enough clean drinking water for one person for an entire day?

Major consumer goods company Procter and Gamble (P&G) has launched a widget that bloggers can embed into their blogs in several days. For each click they receive from readers, P&G will donate a day’s worth of clean drinking water (about two litres) to someone in need. The goal is to generate 100,000 days worth of clean water by the end of the year.

Started in August, the widget is part of P&G’s “Give Health Clean Water Blogivation,” which showcases the power of female bloggers to help improve the lives of people in need. The participants have already donated more than 20,000 days of water.

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Jennings Social Media Marketing Press Release Posted On MSNBC.com; Social Media Marketing Doubles Enrollment at Montessori School

Posted By: Carlee Vellinga

The services that Jennings Social Media Marketing provided helped to double the enrollment of Smithville Montessori Academy (SMA). Robin Hilmes, director of operations at SMA, said that after 90 days she began to see drastic results. “Jennings Social Media Marketing made our website attractive to the right audience. Also, SMA was featured on websites that appealed to its target audience such as sheknows.com. SMA started getting phone calls and e-mails from people who wanted to know what our product was. Thanks to the increase in website traffic and media coverage, SMA doubled its enrollment,” said Hilmes.

Additionally, Hilmes said that all of the services provided by Jennings Social Media Marketing continue to be extremely effective. “Jennings Social Media Marketing hosts the SMA website, manages the blog, Facebook, Twitter and the e-newsletter. These tools are very beneficial to our organization. Now, parents can experience SMA on a variety of levels. They can interact with SMA through all of the social media outlets. Social media just makes it easier for parents to be heavily involved,” said Hilmes.

This press release focusing on Jennings ‘ strategies was posted here on msnbc.com.

jenningsscreen 434x252 Jennings Social Media Marketing Press Release Posted On MSNBC.com; Social Media Marketing Doubles Enrollment at Montessori School


Internet to Surpass 2 Billion Users This Year

Posted By: Carlee Vellinga

More than 2 billion people will be Internet users by the end of 2010. Developing countries have the lowest percentage of Internet users, but more than half of new Internet users this year will be from those developing countries. This article written by Stan Schroeder provides statistics about growing number of Internet users globally.

Internet to Surpass 2 Billion Users This Year internet world Internet to Surpass 2 Billion Users This Year

The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report.

The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year.

There will be 226 million new Internet users this year, 162 million of which will be from the developing countries. Despite the fast growth of Internet users there, the developing countries still have a long way to go to catch up with the developed world.

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How Social Media Can Improve Corporate Social Responsibility

Posted By: Carlee Vellinga

As companies focus on their financial, environmental and social impacts, they must shift their attention toward better communication. Social media allows companies to communicate more freely with their stakeholders, clients and customers. David Connor offers tips regarding social responsibility.

How to Use Social Media for Better Corporate Social Responsibility

 How Social Media Can Improve Corporate Social Responsibility

There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication about their activities both good and bad. In the prehistoric days before the World Wide Web, traditional press officers pushed out paper press releases whenever they thought they had something that would impress an audience. The bad stuff, or even the just not so glowingly positive, hardly ever got past the reputation guardians.

Coincidentally, on a parallel track, a growing movement in and around business was emerging touting something called corporate social responsibility (CSR); the balancing of a company’s financial, environment and social impacts. In the beginning, the web offered an increased amount of corporate information available. Although still rigidly protected at source by the press officers, the initial explosion of readily accessible data and search tools created more opportunities for weaknesses to be noticed for those who cared to go looking. Then social media arrived and upped the ante exponentially.

Now everybody (and especially activist groups) with a mobile phone could if they had the slightest inclination, access this overwhelming amount of information then analyse, filter and broadcast their opinions to their own and often substantial and influential networks. This near instantaneous transmission of corporate misdemeanors had bypassed complacent press officers whilst visionary marketers spied a new era.

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Doctors Utilize Social Media to Attract New Patients

Posted By: Carlee Vellinga

Medical Groups are learning that social media is a helpful marketing tool. Many doctors and Health Care providers are beginning to utilize deals and promotions on sites such as Groupon and Foursquare. Doctors are offering discounted medical services for those who check the sites. This article from The Los Angeles Times illustrates the way the medical field is changing as doctors find innovative ways to attract new patients.

HealthKey: Doctors Experimenting with Social Media

 Doctors Utilize Social Media to Attract New Patients

Monica Dillon wasn’t happy with her eye care provider, so when she saw an online deal for an exam and glasses for $50, she clicked on it.

The accountant, who lives in Columbia and works in Washington, doesn’t ordinarily get medical care without a recommendation. But the offer was too good to resist — and, as she notes, there would be no surgery or undressing.

“The timing was right so I jumped on it,” she said about her purchase via Groupon, a deal-of-the-day e-mail sent to tens of thousands of people in the Baltimore region and millions nationwide. “I’d be more cautious about laser surgery or hair removal. That would take more research. But this worked out; they found a problem with my prescription.”

Katzen Eye Group, the company behind the deal, is among the growing number of health care providers testing the latest in social media. They’re intrigued by the opportunity to attract new patients who might have no or little insurance for specialty services, and to provide information and services to current patients.

Web pages, Facebook pages and Twitter accounts have become a staple of businesses. The newest trend are dealmakers such as Foursquare (a mobile application allowing participants to “check in” at locations and win small rewards), Scoutmob (e-mails that promise discounts at hot spots in cities such as Washington, though not yet Baltimore) and LivingSocial (a Groupon-like deal site).

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Report on Online Marketing: How Effective are Facebook and Twitter?

Posted By: Carlee Vellinga

Twitter and Facebook are effective marketing methods which are growing in popularity.  Austin Carr’s report on online marketing techniques provides graphs and statistics that show that among social media sites, Twitter is the most effective tool for click-throughs.

Twitter Crushing Facebook’s Click-Through Rate: Report

facebook twitter logo Report on Online Marketing: How Effective are Facebook and Twitter?

What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?

According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages send using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.

In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.

email55percent Report on Online Marketing: How Effective are Facebook and Twitter?

However, when it comes to click-throughs, social networking sites are far more effective, accounting for more than 60% of the market share.

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Social Web: Guardian of Net Neutrality

Posted By: Carlee Vellinga

The social Web has encouraged entrepreneurs and business leaders to continue defending web neutrality. This article by Jon Goldman on mashable.com outlines the important factors of net neutrality.global network 225 Social Web: Guardian of Net Neutrality

Why the Social Web is the Guardian of Net Neutrality

The spread of broadband Internet access allows us to explore and devour an array of content (entertainment, news and information) with a convenience and speed unimaginable to those accessing the web a mere five to 10 years ago. And in the past two months, discussions within the Internet and media industries about the continued viability of net neutrality have centered on those issues of convenience and speed.

Proponents of net neutrality have come out in full force rallying around the notion of a free and uninhibited Internet; one controlled only by consumers’ imaginations and desires, rather than corporate profits. They argue that an Internet divided into separate and potentially unequal access points would give favor to those companies willing to pay top-dollar to have their content and entertainment available to consumers and businesses who are also willing — and able — to pay a premium for access.

Facebook spokesman Andrew Noyes articulated why net neutrality is so important when he told Information Week that “Preserving an open Internet that is accessible to innovators — regardless of their size or wealth — will promote a vibrant and competitive marketplace where consumers have ultimate control over the content and services delivered through their Internet connection.”

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Kraft Foods Pushes Facebook & Twitter Campaigns

Posted by: Micah Pratt

Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.

Food Brands Get Sociable on Facebook and Twitter

The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.

Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.

One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.

Picture 22 353x251 Kraft Foods Pushes Facebook & Twitter Campaigns

Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.

“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.

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10 Beautiful Social Media Infographics

Posted by: Micah Pratt

I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.

10 Beautiful Social Media Infographics

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.

Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

Here are 10 infographics that prove as beautiful as they are interesting.

1. Social Web Involvement

Picture 14 441x252 10 Beautiful Social Media Infographics

This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.

Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.

2. Social Marketing Compass

Picture 16 466x252 10 Beautiful Social Media Infographics

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.

Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.

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Chiropractor Dr. Robert Patterson Reviews Social Media Marketing for Health Care Industry

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic recently reviewed social media marketing for the health care industry, which showed up on bussinessweek.com.

Read it here.

Picture 8 389x252 Chiropractor Dr. Robert Patterson Reviews Social Media Marketing for Health Care Industry


Six Ways to Manage International Relationships Online

Posted by: Micah Pratt

As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.

6 Ways to Manage International Relationships Online

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

flag globe 302x252 Six Ways to Manage International Relationships Online Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.

While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.

Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.

1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.

Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.

Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.

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Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic assesses how social media marketing has helped his busy, Overland Park, Kansas practice gain maximum exposure.

Watch the video here.

Picture 8 419x252 Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Dr. Patterson first began working with Jennings Social Media Marketing about six months ago and has utilized a range of Jennings’ services including viral videos, website design and development, search engine optimization, social networking site management, blog posts & graphic design. Overland Chiropractic has already seen measurable results which they continue to track, such as an increase in e-newsletter subscribers, increased website and blog traffic, increased Twitter followers and TV interviews. Jennings Social Media Marketing booked Dr. Robert Patterson for an interview on one of Kansas City’s local news channels, FOX 4.

According to Dr. Patterson, “Valerie (CEO of Jennings) is very high energy; she really keeps things moving. I need somebody to push me and to give me deadlines and she does that.” Dr. Patterson views Jennings Social Media Marketing as an extension of his staff and looks forward to a long term relationship.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

For more information on Jennings Social Media Marketing, please visit jenningssocialmedia.com

For more information on Overland Chiropractic and Dr. Robert Patterson, please visit overlandchiro.com


Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, regarding social media integration with sales.

article marketing 252x252 Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales“Hi this is Valerie Jennings, CEO of Jennings social media marketing. I want to review some social media marketing strategies with you that include sales and social media marketing integration. One way we do this is by looking at a current companies sale system. We need to know where there needs are coming from rather that be ecommerce, direct mail, phone calls, it could be advertising. It could be promotions they are currently running. And we want to understand how those needs are being processed in order to best accommodate the sales team and the sales system.”

 

Click the play button above to listen to the rest of Jennings’ strategies for social media marketing integration.


Facebook Posts to Appear in Real-Time Search Results

Posted by: Micah Pratt

I would like to share an article from mashable.com about how Facebook posts will now be available in real-time searches through OneRiot.

Facebook Posts to Appear in Real-Time Search Results

facebook 252x252 Facebook Posts to Appear in Real Time Search Results As of today, real-time results from millions of users’ Facebook posts will now appear in search results on OneRiot, one of the world’s leading real-time search engines.

These Facebook posts will also be accessible through OneRiot’s API, which powers more than 100 real-time apps around the web and on mobile devices.

OneRiot already pulls data from blogs, Twitter, Digg and millions of other sources all over the social web. Having access to Facebook’s nearly 500 million members, however, takes these search results to a higher plane by pooling a much larger dataset when finding and ranking links for search results.

Facebook data that will appear in OneRiot search results include publicly shared links on user profiles and publicly “liked” stories from all over the web. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.

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Jennings Social Media Marketing Releases Case Study Video with 180° Urban Design & Architecture

By Jared Cook

Jennings Social Media Marketing in Kansas City, Mo. recently released its second case study video within a series of social media videos focused on measurable results.  The second video, with 180° Urban Design & Architecture in Kansas City, features the evolution of 180°’s blog into an online news community.

180 screenshot1 300x249 Jennings Social Media Marketing Releases Case Study Video with 180° Urban Design & Architecture

Click image to view video.