Posted By: Kerry Phouthavong
In a recent article written by Scott Gerber, on mashable.com, he analyzes if business owners are using social networking sites in a way that is beneficial. Gerber asks a panel of entrepreneurs how business owners can best utilize Twitter to their advantage. Here’s what they had to say-
- It’s a Social Tool
- Avoid Insecurity Work
- Engage Your Followers
- Provide Value and Get Software to Help
- Provide Relevant Information
- Be Personal and Interesting
- Twitter Etiquette
Twitter is an amazing tool to market and really interact with fans and customers. It gives you real-time conversation with them, but if you don’t interact and answer questions people have, it’s a complete turn off. There is a reason that it’s a ‘social media’ tool and the key word is ‘social.’
“Insecurity Work” is when you compulsively check your e-mail, website traffic, blog comments, etc., and it’s poison. Limit the time you spend on Twitter each day to less than a half hour. Remember: You don’t need to @Reply every single person that mentions your brand.
The best tip for using Twitter to market to customers and fans is to not market! The best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.
Set up an account at socialoomph.com so that when people “follow” you on Twitter they get a direct message regarding your website. The goal is to drive traffic to your desired website.
There are two goals you should have when using Twitter to market to customers: Establish yourself as an expert and deliver relevant valuable content. Post tips, advice and guidance that will help your potential customers.
Twitter is a brilliant tool to push information out to your customers and fans, but it is important to remember that Twitter is not about self-promotion. Be sure you’re engaging your customer base and starting a dialogue. Create genuine interaction and work to distribute information relevant to your customers.
Seventy to eighty percent of your tweets should be informational, fun or personal in nature, and only 20 to 30% should be commercial. Retweet interesting links, useful articles and photos taken from your cell phone.
First, understand that quality always trumps quantity when it comes to social media. Second, follow Twitter etiquette: listen, be relevant, mind your brand, engage, and give more than you get.
The article states that most small business owners have no concept about how to use Twitter effectively. Many entrepreneurs simply produce and promote useless spam, while others over extend and over engage. To tweet or not to tweet? That is the question on many business owners’ minds.
February 8, 2011 | Categories: Blogged, Blogging, Facebook, Twitter | Tags: branding on twitter, entrepreneurs, entrepreneurs on twitter, ideas for entrepreneurs, social good, social marketing, Social Media, social network marketing, Social networking, tools for entrepreneurs, Twitter, twitter for business, twitter for business marketing, twitter for marketing, twitter marketing, twitter traffic, twitter viral marketing, use twitter for marketing, viral marketing | Leave A Comment »
At the Social Good Summit held by Mashable and 92Y, Chris Hughes commented on the upcoming release of a new social network designed for non-profit organizations. Hughes, co-founder of Facebook, explained his passion for Jumo, the new network. Jumo will primarily exist to build relationships between people and non-profit organizations. He believes that giving begins with a relationship, and Jumo will help create these connections. Watch this video to learn more about the innovative social network that Hughes has planned.
September 22, 2010 | Categories: Blogged, Facebook | Tags: 9/11, advertising budget, advertising facebook, business social networking, charitable donations, charity, charity donation online, charity donations, charity fundraising, charity gifts, charity giving, charity organizations, chile, chile earthquake, chris hughes, disaster management, disaster preparedness, disaster relief, disaster response, donate money, donation websites, earthquake relief, earthquakes today, economy, Facebook, follow twitter, get followers on twitter, Get Twitter Followers, Google, google advertising, google earth, Haiti, Haiti relief, Haiti videos, help Haiti, hurricane Katrina, inflation, internet advertising, internet marketing, jumo, Katrina relief, learn search engine optimization, local search engine optimization, make a donation, marketing budget, marketing public relations, marketing strategy, non profit, non profit companies, non profit donations, non profit fundraising, non profit marketing, non profit organizations, non profit strategic planning, non profits organization list, online advertising, online advertising company, online charity, online donation, online donations, online giving, online marketing, port au prince, press release, product marketing, public relations, recession, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine optimization techniques, search engine optimization tips, search engine placement, search engine ranking, search engine services, search engine traffic, search marketing, SEO, seo company, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, seo tools, September 11, site stats, social good, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media strategy, social media use, social network marketing, Social networking, social networking site, social networking sites, stats, terrorism, terrorists, the twitter, top twitter, trends, twestival, Twitter, twitter api, twitter blog, Twitter Followers, twitter google, twitter marketing, twitter me, twitter status, Twitter Use, twitters, viral marketing, web marketing, web statistics, web stats, website advertising, what is twitter | Leave A Comment »
Posted by: Carlee Vellinga
Social media campaigns are evolving as advertisers learn which techniques work and which are not as beneficial. As advertisers become more interested in social media marketing, they are willing to pay more. Facebook still leads the way in money spent for advertisements, while Twitter and location-based programs are in the experimental phase. This article from Adam Ostrow at mashable.com shows where the money is in this expanding industry.
Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.
Within the social media world, however, a number of trends are dictating how, why and where money gets spent — trends that will push the industry past the $2 billion mark in 2011, according to eMarketer’s projections.
September 13, 2010 | Categories: Blogged, Facebook | Tags: advertising budget, advertising facebook, follow twitter, get followers on twitter, Get Twitter Followers, google advertising, internet advertising, internet marketing, learn search engine optimization, local search engine optimization, marketing budget, marketing public relations, marketing strategy, online advertising, online advertising company, press release, search engine optimization techniques, search engine optimization tips, search engine ranking, search engine services, search engine traffic, seo company, seo tools, Social Media, social media strategy, social network marketing, twitter api, Twitter Followers, twitters, what is twitter | Leave A Comment »