Posts tagged “soccer

Web Goes Wild For World Cup

Posted by: Micah Pratt

With the World Cup just a day away, I would like to share an article from mashable.com about how the World Cup is taking the Web by storm.

Web Goes Wild for World Cup [STATS]

The World Cup doesn’t start for another 10 days, but it’s already blowing up the Web, particularly in the UK.

According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.

In web search terms, this interest from searchers is nothing short of explosive.

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Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Posted by: Micah Pratt

Here is an article from mashable.com about the “Write the Future” ad, which set the record for most views of a viral video.

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.

It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport.

Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”

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“Write the Future”