Posts tagged “September 11

How To Find the Best Fall Travel Deals on the Social Web

Posted by: Carlee Vellinga

Are you looking for a Fall Getaway? Mollie Vandor from mashable.com shows how you can use social tools online to find great deals. This article outlines how to find a cheap ticket, watch for the best hotel rates and use cool applications to help save money while you’re out and about. A trip might be just what you need, and you don’t have to feel guilty when you utilize the social media sites to save money and ease your mind. iStock 000002452368XSmallEDIT How To Find the Best Fall Travel Deals on the Social Web

HOW TO: Find the Best Fall Travel Deals on the Social Web

The sweet memories of summer vacation may be fading, but that doesn’t mean travel season has to end too. In fact, fall is one of the best times to travel, as many airlines and hotels try to fill their books between the summer and winter vacation seasons.

But, with rates falling faster than the autumn leaves, how do you hone in on the hottest deals happening right now? Fortunately, there are plenty of ways the social web can help you save money on major travel expenses like airfare, lodging and car rentals.

Read on for ways to save money on every leg of your trip, from take off to lights out.

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Non-Profit Social Networking Site To Launch

At the Social Good Summit held by Mashable and 92Y, Chris Hughes commented on the upcoming release of a new social network designed for non-profit organizations. Hughes, co-founder of Facebook, explained his passion for Jumo, the new network. Jumo will primarily exist to build relationships between people and non-profit organizations. He believes that giving begins with a relationship, and Jumo will help create these connections. Watch this video to learn more about the innovative social network that Hughes has planned.

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Charity, Technology & Social Media in The Online Universe

Posted by: Carlee Vellinga

There has been an increasing emphasis on charitable giving in the online world in recent years. In 2009, people contributed $15 billion more online than the total given in 1997. Shane Snow, a New York City writer and entrepreneur, created this informative graphic which compares online and traditional offline donations and outlines who is giving and how they choose to give.

Social Good: Charity and Technology in the Online Universe

social good 231x1024 Charity, Technology & Social Media in The Online Universe


Why Social Media Monitoring Tools Are About to Get Smarter

Posted by: Carlee Vellinga

Social media marketers are continually improving the systems they use to monitor searches online. While these tools are becoming more complex and intelligent, they still need further development. This article by Jim Tobin at mashable.com shows why analytics are the key to improving these tools.

Why Social Media Monitoring Tools Are About to Get Smarter

Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.

people pie chart Why Social Media Monitoring Tools Are About to Get Smarter

Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand.

But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in. Most tools have added sentiment processing, but that clearly has a long way to go. Beyond sentiment, however, how are these tools going to evolve to provide more insights? The answer is with math.

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Jennings Social Media Marketing Presents Social Media for Social Good

Watch this video regarding the humanitarian effort the social media industry has put into the world and the history of Jennings Social Media Marketing.

videoscreenshot 401x252 Jennings Social Media Marketing Presents Social Media for Social Good

Social media has changed the world dramatically. We are seeing more and more charitable actions carried out by social media channels. For example, Twestival is the largest global grassroots social media fundraising initiative to date, raising over $1.2 million within 14 months for 137 nonprofits. Under disastrous circumstances, like the BP oil spill, Tumblr promoted awareness and raised funds by offering a new background color. When earthquakes devastated Haiti and Chile, Google Earth launched special search engines to help families find their loved ones.

Valerie Jennings, the founder and CEO of Jennings Social Media Marketing started the company in 2003. Coinciding with the US social and economic conditions, Jennings has been through the unstable post-9/11 period, inflation, recession as well as natural disasters. As a small business, Jennings not only survived, but thrived during the past 7 years. All of these made us reconsider our values and beliefs. Why are we here, what do our families mean to us and what are our life purposes?

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

Follow Valerie Jennings on Twitter @ValerieJennings

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