At the Social Good Summit held by Mashable and 92Y, Chris Hughes commented on the upcoming release of a new social network designed for non-profit organizations. Hughes, co-founder of Facebook, explained his passion for Jumo, the new network. Jumo will primarily exist to build relationships between people and non-profit organizations. He believes that giving begins with a relationship, and Jumo will help create these connections. Watch this video to learn more about the innovative social network that Hughes has planned.
Mercedes-Benz Fashion Week is in full swing. While you may not be there, new websites and social networking opportunities allow you to be a part of the New York Fashion event. Thanks to social media, Fashion Week just got hotter! Check out this article from Stephanie Marcus at mashable.com, which offers a variety of links to experience it.
New York Fashion Week kicked off Thursday, September 9, with more than 90 of the world’s best known and up-and-coming designers ready to display their Spring 2011 Collections.
It’s an exciting time for industry heavyweights and fashion lovers alike, as there have been some big changes to this year’s event. For the first time since 1993, Bryant Park will not be home to the glamorous white tents, as the runways are now located at Lincoln Center on the Upper West Side of Manhattan. What’s more, Fashion Week, now branded as Mercedes-Benz Fashion Week, is embracing technology — keeping the event as innovative as the clothes gracing the runway.
The chaos and drama associated with fashion shows may be mitigated this year by Fashion GPS, a 6-year-old startup that is managing 184 shows during the event’s week long run. The company provides a hi-tech approach to managing registration, credentials, and seating systems and also offers real-time online invitations and RSVPs.
The digital checkin system means it’s going to be a lot harder bypass security if you’re not on the list. And while Fashion Week was moved to its new location to accommodate its expansion and grant access to more press, you, the fashion-minded civilian probably didn’t score an invite.
Social media campaigns are evolving as advertisers learn which techniques work and which are not as beneficial. As advertisers become more interested in social media marketing, they are willing to pay more. Facebook still leads the way in money spent for advertisements, while Twitter and location-based programs are in the experimental phase. This article from Adam Ostrow at mashable.com shows where the money is in this expanding industry.
This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology.
Citing a recovering economy and increasing marketer interest in the space, research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically.
Within the social media world, however, a number of trends are dictating how, why and where money gets spent — trends that will push the industry past the $2 billion mark in 2011, according to eMarketer’s projections.
With New York Fashion Week upon us, many of us are becoming more excited about our personal style. We know that social media is beneficial for networking, marketing, and many other activities. However, if you are looking to improve your wardrobe and save money while doing it, look to social networking. Mollie Vandor, from mashable.com, shows you how to use online resources that appeal to your fashion sense in this article filled with tips and links.
Just because the economy is still depressed doesn’t mean you have to be. In fact, there are plenty of ways to live it up without seeing your bank balance plummet — especially if you know how to use social media to live the good life on tight budget.
Even the most reclusive social media shut-ins need to leave the house for some in-person networking at some point. And when you do, you don’t want to look like the poor slob who just threw on whichever pants were closest to the computer screen. Nor do you want to be the designer diva who can’t afford cab fare because she blew all her bucks on a brand name bag. Fortunately, thanks to a few online tips and tricks, high fashion doesn’t have to come with a high price tag.
Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.
Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.
One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.
Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.
“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
Valerie Jennings 
Cassie Stubs
Katie Stumpf
