Posts tagged “seo software

A Facebook Rival in the Making? Google May Stir Up Social Networking

Posted by: Micah Pratt

For years Facebook has been a growing trend for people of all ages. Most recently “FarmVille” has been the latest craze, allowing people to create their own online farm, animals and all. Google and partner Zynga, the creator of “FarmVille” and other popular social media games, may now be in the process of creating Google Me, a site that may lessen the popularity of Facebook. I would like to share an article from cnn.com by Doug Gross about the making of Google Me and its potential impact on social networking.

‘Google Me’ site may be in the works

farmville 329x252 A Facebook Rival in the Making? Google May Stir Up Social Networking(CNN) — If online reports are to be believed, Google could be cooking up a rival for Facebook — and bringing the maker of popular social games like “FarmVille” with them.

Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called Google Me, according to technology blog Tech Crunch.
Statements from notable internet players, including Digg founder Kevin Rose and a former Facebook chief technical officer, have suggested in recent weeks that the search-engine giant is working on a social network geared toward rivaling Facebook.
TechCrunch this weekend reported that unnamed sources said Google has invested between $100 and $200 million in Zynga, the maker of successful online social games like “FarmVille” and “Mafia Wars.”
The investment part of the deal was confirmed last month and a “larger strategic project” is still in the works, according to that report.
A Zynga spokeswoman said Monday that the company has no comment on the reports. A Google spokesman referred questions to the company’s media-relations e-mail account, which did not respond to inquiries.

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Kraft Foods Pushes Facebook & Twitter Campaigns

Posted by: Micah Pratt

Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.

Food Brands Get Sociable on Facebook and Twitter

The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.

Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.

One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.

Picture 22 353x251 Kraft Foods Pushes Facebook & Twitter Campaigns

Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.

“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.

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