Posted by: Carlee Vellinga
Mercedes-Benz Fashion Week is in full swing. While you may not be there, new websites and social networking opportunities allow you to be a part of the New York Fashion event. Thanks to social media, Fashion Week just got hotter! Check out this article from Stephanie Marcus at mashable.com, which offers a variety of links to experience it.
New York Fashion Week kicked off Thursday, September 9, with more than 90 of the world’s best known and up-and-coming designers ready to display their Spring 2011 Collections.
It’s an exciting time for industry heavyweights and fashion lovers alike, as there have been some big changes to this year’s event. For the first time since 1993, Bryant Park will not be home to the glamorous white tents, as the runways are now located at Lincoln Center on the Upper West Side of Manhattan. What’s more, Fashion Week, now branded as Mercedes-Benz Fashion Week, is embracing technology — keeping the event as innovative as the clothes gracing the runway.
The chaos and drama associated with fashion shows may be mitigated this year by Fashion GPS, a 6-year-old startup that is managing 184 shows during the event’s week long run. The company provides a hi-tech approach to managing registration, credentials, and seating systems and also offers real-time online invitations and RSVPs.
The digital checkin system means it’s going to be a lot harder bypass security if you’re not on the list. And while Fashion Week was moved to its new location to accommodate its expansion and grant access to more press, you, the fashion-minded civilian probably didn’t score an invite.