Valerie Jennings, CEO of Jennings Social Media Marketing, Provides 2012 Social Media Predictions
By: Valerie Jennings, CEO of JSMM
While these are not representative of all of the expectations for social media in 2012, these are the key takeaways that Jennings Social Media Marketing (JSMM) is expecting to impact the industry. To learn how JSMM can help your business best utilize these predictions and more call us at (816) 221-1040.
2012 Social Media Marketing Predictions
1. Google+ will evolve, expand and overcome its critics
2. Twitter will morph into a business tool which may increase its ROI
3. Facebook does the unthinkable and adds more features
4. Blogging becomes something of the past with the increased use of mobile devices
5. Facebook ads blow up and drive more ROI
6. Mobile ads enhance monetization to websites and QR codes enable the transition
7. SEO becomes something of the past. Thank you Google for introducing social media optimization (SMO)
8. Case studies die and YouTube videos with client testimonials move to center stage
9. Personalized messages become something we all yearn for, and mobile messages such as SMS increase
10. Connecting to strangers will become more acceptable, but we all know the dangers this can cause–boundaries will change, but companies will need to disclose who is behind their curtains
Jennings Social Media Marketing Press Release Picked Up By Major Media Outlets Including Yahoo!Finance.com & Marketwatch.com: Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
Jennings Social Media Marketing recently released a story on how it incorporated QR codes and SMS marketing into it’s services to clients. The release was picked up by a number of major media outlets including Marketwatch.com, EINNews.com and Yahoo!Finance.com.
Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
KANSAS CITY, MO–(Marketwire – Dec 15, 2011) – Jennings Social Media Marketing (JSMM) announced that it has incorporated QR codes and SMS into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and Valerie Jennings, the CEO of JSMM.
Watch the video: http://www.youtube.com/watch?v=RzGriyZemug
Jennings said that with the increase of smartphone users, mobile applications, SMS and promotions, she felt it was imperative to incorporate SMS and QR codes into the company’s services. “With the success of leveraging monetization with QR codes and text messaging through offers and promotional channels, we are hoping for some quantifiable results. As a company we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
How to Use QR Codes and SMS with Social Media Marketing Campaigns
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.
Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
“Like” us on Facebook and follow us on Twitter at @valeriejennings to stay updated on what is going on at JSMM!
A Huge Thanks to Mobile Commerce Daily for Featuring Jennings Social Media Marketing & Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS
Posted by: Micah Pratt, director of social networking r&d
Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media Marketing, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s QR code and SMS campaign.
Car dealership boosts social media engagement with mobile bar codes, SMS
Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.
Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.
“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.
“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.
Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.
Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.
The dealership is also working with KickANotch for mobile tracking.
QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.
Mobile will also help the dealership track the effectiveness of its marketing.
“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.
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