JSMM & VBM Announce Summer 2013 Video Blog Packages: VBM Rolls Out Newest Promotion
By Valerie Jennings, CEO of JSMM & VBM
Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), a sister company to JSMM announced new summer video blog pricing. Video blogs (vblogs) are video weblogs that capture the essence of a subject matter expert, discussing key points of content. These short excerpts are not to be confused with a promotional Web video as they constitute the core messages of a particular topic without much editing or special effects.
Vblogs may be published on a blog, YouTube channel, social networking site(s) or embedded in a Marketwired press release. The purpose of the vblog is to direct SEO attention, subject matter expertise, content development and fast-paced social media sharing. The vblogs should not be longer than 30 seconds.
Here are a few pricing options, but custom packages are available upon request. See distribution options for additional pricing.
Basic: $600
- 3 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Professional: $1,200
- 6 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Enterprise: $2,000
- 10 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Custom: Available Upon Request
*Social Media Marketing Pricing:
Jennings Social Media Marketing (JSMM) is a full-service, social media marketing agency, providing boutique-style services for small to publicly traded companies. Viral Bolt Media (VBM), a sister company to JSMM, provides viral Web videos, social sharing and distribution services. VBM also offers tailor-made videos including promotional, campaign-style, subject-matter testimonials, whitepapers and informational. These Web videos, for YouTube and other social media marketing channels, are filmed with a professional HD camera, lights and audio kit and are edited with professional software. Scripting, production setup, video editing and some special effects are included in these types of videos. Pricing is available soon for Summer 2013. For a complete list of services, please contact Valerie Jennings at 913.424.3042 or valerie@viralboltmedia.com.
*Businesses that are not already a client of JSMM, may opt-into any of the following packages for video distribution. Companies that are clients of JSMM’s may also upgrade to some of the specific video marketing services, but many of these items may already be included in the monthly packages or prices. See Valerie Jennings for additional information.
Basic: $1,000
- Promote 3 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Professional: $1,500 + Marketwired
- Promote 6 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Enterprise: $2,500 + Marketwired
- Promote 10 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Custom: Available Upon Request
How to Shop The Web: NEW YORK Fashion Week
Posted by: Carlee Vellinga
With New York Fashion Week upon us, many of us are becoming more excited about our personal style. We know that social media is beneficial for networking, marketing, and many other activities. However, if you are looking to improve your wardrobe and save money while doing it, look to social networking. Mollie Vandor, from mashable.com, shows you how to use online resources that appeal to your fashion sense in this article filled with tips and links.
HOW TO: Score the Best Fashion Deals on the Social Web
Just because the economy is still depressed doesn’t mean you have to be. In fact, there are plenty of ways to live it up without seeing your bank balance plummet — especially if you know how to use social media to live the good life on tight budget.
Even the most reclusive social media shut-ins need to leave the house for some in-person networking at some point. And when you do, you don’t want to look like the poor slob who just threw on whichever pants were closest to the computer screen. Nor do you want to be the designer diva who can’t afford cab fare because she blew all her bucks on a brand name bag. Fortunately, thanks to a few online tips and tricks, high fashion doesn’t have to come with a high price tag.
MSNBC.com Posts Jennings Social Media Marketing’s Press Release: SEO Tips for Entrepreneurs, Marketers & Social Media Professionals
Posted by: Carlee Vellinga
Valerie Jennings offered tips in a podcast that was picked up by MSNBC.com. She provided advice for business owners and marketers on attracting visitors to their websites, building brand awareness, and protecting their brand online.
Jennings said that one method for driving website traffic to a page “is by using social media press releases that are highly search engine optimized.” She goes on to suggest the use of Marketwire and WordPress to increase search engine optimization.
Jennings promotes the use of sites such as Facebook, Twitter, and LinkedIn. These social media sites build brand awareness. However, she advises managers to utilize them carefully. “If these sites are set up properly and managed well, it will prevent competitors from trying to hijack your company’s brand,” said Jennings.
Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic
Posted by: Micah Pratt
Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.
“Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”
Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.
Valerie Jennings 
Cassie Stubs
Katie Stumpf
