Posted By: Jared Cook
I want to share an article written by Melissa Jun Rowley from Mashable.com about social media and the resort industry.
How the Resort Industry is Using Social Media
A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.
Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.
(Read more)
February 25, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, resort industry, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Jared Cook
This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.
Watch the history of her business and some featured work by Jennings:
February 9, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By Billy Griffin
Upon hearing the word “blog,” we often are inclined to revert to the cliché; the odes of tweenage girls venting about boy trouble, feline-fashion tips from recluse cat-ladies, or the perfectly pink posts of Hollywood celebrity gossip gurus. Blogs have long been the regarded as the artwork of amateurs. However, with the emergence of social media marketing, blogs are now booming with new-and-improved content intended to inform a more professional audience.
Click here to watch video case study
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February 5, 2010 | Categories: Blogged, Blogging, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Xavier Loya
I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.
Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting
Bridgehampton, NY – Members of the Hamptons Green Alliance (http://www.hamptonsgreenalliance.com), believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.
The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.
The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.
All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.
The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website: www.carbonfactorindex.com
January 29, 2010 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Sam Millikan
This is an article from mobivity.com written by Patricia Carson about new NBC mobile alerts for the 2010 Winter Olympics. The article discusses how you can have easier access to all of your favorite winter events using mobile phone software.
NBC Mobile Alerts for 2010 Winter Olympics
January 21st, 2010 by Patricia Carson
NBC is taking full advantage of mobile software technology for the Winter Olympics beginning on February 12, 2010. They’ve set up a whole system using mobile alerts that allows you to be alerted by TV schedules, your favorite sport, athlete, medal counts and more. Just select “Mobile, Alerts, Shop & More” from the home page navigation bar and select Mobile from the drop down menu, or click here to see the full menu of options available for the information that can be sent to you via mobile.
(Read More)
January 29, 2010 | Categories: Blogged, Blogging | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
by Billy Griffin
The fashion industry is ever changing, each season spawning different trends, fads and faux paus. Social media is now putting a new spin on the already rapidly moving industry.
Until recently, the only consumer-industry interaction has been at the checkout counter or rare red carpet event. With social media booming, we see a new breed of consumer. Taking to the blogs, vlogs and tweets, consumers voice their various trend-tips, style-suggestions and fashion-feedback.
Social media offers fashion brand-loyalists a place to network with each other as well as with the industry itself. No longer does the industry have to depend on alternate trend-spotting sources and risky production decisions, they have a free real-time source of certainty through social media content. Social media now links the consumer directly to the industry.
How will this further change the industry? Due to the rapid response capability of consumers, one can predict an even faster rate of market changes. In the fashion industry, they say one minute you’re hot, the next you’re not. Now, thanks to social media, hot just became cold as consumers trend-in and trend-out through social media content. The fashion industry will now need to adapt to an already ever-changing market.
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January 22, 2010 | Categories: Blogged | Tags: article, Billy Griffin, Blogging, blogs and social media, brand, brand marketing, change, consumer, designer, fashion, fashion industry, future, interactive marketing, internet, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, New York, News, News Media, NY, online advertising, online brand marketing, online marketing, Peter Shankman, PR, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, social network, Social networking, social networks, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | 1 Comment »
Posted By: Jared Cook
Here is an article written by Galia Myron on Demodirt.com featuring Valerie Jennings, CEO of Jennings Social Media Marketing about television viewing becoming more individualistic.
Not Suitable for Family Viewing
Television viewing is becoming more individualistic, no more family viewing.
The days of the family gathering around the telly to take in an evening show after dinner are over, says a Swedish study that examined society’s ever-changing relationship with television. While trendwatchers have long reported that people are becoming more independent, “We are becoming more and more individualistic also in our choice of TV programs,” researcher Jakob Bjur wrote in a new dissertation from University of Gothenburg in Sweden.
“In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I’m convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force,” Bjur said publicly, adding that television is now a source of social fragmentation. There are other avenues for social interaction, he added, including the Internet.
(Read more)
January 21, 2010 | Categories: Blogged, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Jared Cook
I want to share a article from Allbusiness.com written by Barbara Goldberg, featuring Valerie Jennings, CEO of Jennings Social Media Marketing. The article focuses on the Susan G. Komen Facebook page and their recent viral public relations campaign.
A Little Viral Campaign Gets a Big Response
What good could possibly come of revealing to the world the color of your undergarments? Apparently, quite a lot.
Just 24 hours after a viral campaign tied to breast cancer awareness exploded on Facebook two weeks ago, more than 2,000 new fans — 10 times the usual number in that time period– joined the Susan G. Komen for the Cure Facebook page. It started when women around the world forwarded this e-mail to their friends:
“Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men . . . It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status . . . Pass it on & do your breast self-exams!”
The viral campaign raised disease awareness by raising the curiosity of a few good men, sparking news coverage by ABCNews.com, the Associated Press, Good Morning America, and other major outlets. And it’s continued to grow.
(Read more)
January 21, 2010 | Categories: Blogged, SEO, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
