YouTube Reaches Four Billion Daily Video Views
Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
Exclusive: YouTube hits 4 billion daily video views
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
10 Beautiful Social Media Infographics
Posted by: Micah Pratt
I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.
10 Beautiful Social Media Infographics
This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.
Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.
Here are 10 infographics that prove as beautiful as they are interesting.
1. Social Web Involvement
This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.
2. Social Marketing Compass
A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.
Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.
CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos
Posted by: Micah Pratt
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
Valerie Jennings 
Cassie Stubs
Katie Stumpf
