Posted by: Valerie Jennings, CEO of JSMM
The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.
What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.
If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.
(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.
Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.
YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.
January 25, 2012 | Categories: YouTube | Tags: Google, online video, video marketing, video uploads, video views, videos, YouTube, YouTube news, youtube social media, youtube videos | Leave A Comment »
Posted by: Micah Pratt
I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.
This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.
Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.
Here are 10 infographics that prove as beautiful as they are interesting.
1. Social Web Involvement
This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.
2. Social Marketing Compass
A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.
Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.
July 2, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: age, association, association management, associations, b2b, b2b marketing, best mobile phones, blog marketing, bloger, blogger, Blogspot, business finance, business marketing, buy mobile phones, campaign marketing, census, census data, check domain, communicate, communication, compass, conversion, conversion calculator, conversion chart, conversion table, conversion tables, conversions, converter, demographics, digital marketing, domain, domain hosting, domain name, domain names, domain registration, domain server, domain transfer, domain web hosting, domains, email marketing, exposure, Facebook, female, field marketing, finance, finance analyst, finance calculator, finance commercial, finance one, free upload, gender, get traffic, global map, Google, improve communication, increase traffic, infografia, infographic, infographics, interactive map, interactive marketing, internet advertising, internet marketing, internet marketing tools, involvement, Kansas City, KC, LA, local domain, logitech communicate, Los Angeles, male, map, map printable, marketing, marketing advertising, marketing blog, marketing campaigns, marketing communications, marketing companies, marketing ideas, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, micro trend, mobile phone deals, mobile phone shop, mobile phones, mobile phones sim, name domain, networking social sites, online advertising, online conversion, online finance, online marketing, online video, photo, photo hosting, photos, population density, prism, product marketing, professional association, public relations, register domain, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, site traffic, small business marketing, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networking site, social networking sites, social web, target audience, to conversion, to domain, traffic, traffic info, traffic information, traffic news, traffic online, traffic report, traffic reports, trend, trend internet security, trend security, trending, trends, Twitter, twitter marketing, unit converter, upload, upload music, upload pic, upload script, upload speed, use mobile phone, video hosting, video sharing, viral marketing, web marketing, web report, web traffic, website advertising, website marketing, website traffic, whois domain, YouTube | Leave A Comment »
CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos
Posted by: Micah Pratt
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
June 3, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: adwords keyword, adwords keyword tool, best seo, blog marketing, brand marketing, business advertising, business ideas, business marketing, business marketing online, business tip, business tips, email marketing, Entreprenette Gazette, Google, headline, headlines, hints, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tips, internet marketing tool, internet marketing tools, Kansas City, KC, keyword research, keyword search, keyword search engine, keyword tool, marketing, marketing advertising, marketing blog, marketing campaign, marketing communications, marketing companies, marketing ideas, marketing research, marketing services, marketing strategies, marketing strategy, marketing tip, marketing tips, marketing tools, marketing video, media marketing, online advertising, online marketing, online video, product marketing, promotion marketing, public relations, search advertising, search engine marketing, search engine optimisation, search engine optimization, search engine optimization marketing, search engine ranking, search engine seo, search marketing, search optimisation, search optimization, SEO, seo company, seo expert, seo marketing, seo optimization, seo search optimization, seo service, seo services, seo tips, seo tools, small business marketing, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, tag, tags, target audience, tip, tips marketing, Twitter, twitter marketing, video marketing, video tips, video watch, viral marketing, web marketing, web optimization, web search optimization, web video, web videos, website advertising, website marketing, website seo | Leave A Comment »