Posts tagged “online advertising

B2B Social Media Budgets to Increase to $54 Million by 2014

Posted by: Micah Pratt

Until recently, business to business companies have only minimally utilized social media marketing, but that is expected to change. Here is an article from emarketer.com that explains why business to business companies will likely increase their social media spending.

B2B Spending on Social Media to Explode

b2b B2B Social Media Budgets to Increase to $54 Million by 2014Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.

But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”

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Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Posted by: Micah Pratt

Here is an article from mashable.com about the “Write the Future” ad, which set the record for most views of a viral video.

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.

It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport.

Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”

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“Write the Future”
ad2 Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]


Wendy’s Frosty Gets a Social Media Infusion

By:Micah Pratt

I would like to share an article from Mashable.com, written by Jennifer Van Grove, about Wendy’s use of social media promotions and incentives, centered around the Frosty, to increase awareness of the brand. The campaign will consist of three Frosty themed initiatives that include a digital scavenger hunt, a charity event and a online scrapbook competition that will run throughout the summer.

Wendy’s Frosty Gets a Social Media Infusion

With summer around the corner, the Wendy’s fast food chain is releasing a slew of social media promotions and incentives centered around its iconic Frosty dessert treat.

frosty1 164x300 Wendys Frosty Gets a Social Media Infusion The company will roll out three distinct social media promotions over the course of the summer that involve Twitter and Foursquare. Each endeavor, however, revolves around Facebook and the Frosty Facebook Page.

Wendy’s is also touching all corners of the social sphere with action-oriented contests for prizes and a fan-powered charity drive. It’s tit-for-tat marketing at its best, with social media designed to drive awareness around the brand and reward fan appreciation.

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Meet the Professionals at Jennings Social Media Marketing

By: Micah Pratt

mayvideo1 300x162 Meet the Professionals at Jennings Social Media Marketing

This Jennings Social Media Marketing summer promo video features Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, the VP of Social Media Research & Development, the VP of website Design & Development and Jennings’ Social Media Marketing Manager. Jennings Social Media Marketing is a global company located in Kansas City, Missouri.


Valerie Jennings Featured on FoxBusiness.com

Valerie Jennings, CEO of Jennings Social Media Marketing, Releases Small Business Tips for Viveka von Rosen’s Social Media Interview.

Picture 61 300x237 Valerie Jennings Featured on FoxBusiness.com

Read the full article here


How Does Twitter’s New Social Good Initiative Stack Up?

Posted by: DeAnn Farha

I want to share an article from Mashable.com written by Geoff Livingston about  Twitter’s Hope 140 application  to raise awareness for non-profit organizations. Last week,  #EndMalaria Campaign users participated by retweeting and donating $10 for World Malaria Day, through Hope 140 and TwitPay.  Twitter chooses what non-profit organization will be able to use Hope 140. Organizations such as Room to Read and Partners in Health will be launching its Hope 140 through retweets, public announcements and donations.

How Does Twitter’s New Social Good Initiative Stack Up?

Last month saw the latest Twitter (Twitter) foray into social good efforts with the launch of the new Hope140 initiative. Its #EndMalaria campaign over the past week featured the TwitPay platform for donations, creating a new call to action for Hope140. Twitter users participated in World Malaria Day by retweeting and donating $10. The Case Foundation matched donations with a $25,000 grant.hop140 How Does Twitter’s New Social Good Initiative Stack Up?

#EndMalaria demonstrated that Twitter can be more than an awareness mechanism for non-profits. Further, Twitter is using its Promoted Tweets feature as public service vehicle, launching with two charities; Room to Read, which is campaigning to promote the building of their 10,000th library, and Partners in Health. Now Twitter’s non-profit offering provides comprehensive capabilities, from click-throughs and retweets to bona fide donations and public service announcements.

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Twitter Announces New Tool to Embed Tweets

Posted By: Jared Cook

I want to share this Mashable.com article written by Adam Ostrow about how to embed a tweet.

HOW TO: Embed a Tweet

As expected, Twitter has rolled out a new tool that lets you embed a tweet on a website. The feature –- which we confirmed was on its way on Monday –- replaces the need to take a screenshot and crop tweets, like we often do in blog posts when we want to quote someone via Twitter.

twitter 300x200 Twitter Announces New Tool to Embed Tweets

Using “Blackbird pie,” you can create an embeddable tweet by first entering the URL for the chosen message in the form that Twitter has created (that URL can be found using the timestamp on a tweet – i.e. –- where it says “3 hours ago”).

From there, click “Bake It,” and Blackbird will generate the code needed to embed the tweet on your website. Twitter notes when “you paste it into your site, the tweet will pick up some of your styling, e.g. the font-family you use on your p tags. That’s intentional!” Here’s what the end result looks like:

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WordPress Founder Talks About the Platform’s Future [Video]

Posted by: DeAnn Farha

I want to share an article written by Julie O’Dell from Mashable.com about Matt Mullenwegm, founder of blogging software WordPress. The nonprofit WordPress Foundation plans to compete with Tumblr by offering free services such as PollDaddy, Akisment and buddyPress since the collapse of Ning.

WordPress WordPress Founder Talks About the Platforms Future [Video]

WordPress Founder Talks About the Platform’s Future [VIDEO]

At WordCamp SF yesterday, we got to talk to WordPress founder Matt Mullenweg. He’s the man behind the Automattic empire, a collection of blogging software and complementary services, such as PollDaddy and the spam filtration system Akisment.

Mullenweg chatted with us about the demise of Ning and how buddyPress, his solution for communities, can help those folks who are left wondering about free alternatives. He also talked about how WordPress (WordPress) plans to compete with Tumblr (Tumblr), the status of the nonprofit WordPress Foundation, acquisition plans in 2010, WordPress’ focus on themes and even his favorite non-WordPress blogs.

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Charitable Ways of Donating Used Electronics

Posted By: Maya Tao

I want to share an article written by Lauren Indvik from Mashable.com regarding ways of recycling used electronics. Every year, less than 20 percent of consumer electronics is collected in eco-friendly ways. Donations of used electronics are highly encouraged. Charitable recycling programs including Dell and Goodwill, the Wireless Foundation, Students Recycling Used Technology, Komputers 4 Kids and eBay Giving Work. However, a couple of steps are also recommended before taking the action, for example, clean the hard drive and donate supplementary materials.

strut Charitable Ways of Donating Used Electronics

5 Charities for Donating Your Old Electronics

Consumer electronics, a broad category that includes TVs, computers, audio devices, phones and other related devices, currently constitutes nearly 2% of the municipal solid waste stream and is steadily rising at a rate of 8% per year. According to the EPA, of the roughly 2.25 million tons of used and unwanted electronics each year, 18% is collected for recycling and roughly 82% winds up in landfills.

These are unfortunate statistics given the many useful and eco-friendly alternatives for disposing of your old electronics — not to mention tax breaks for consumers. We’ve highlighted a few of these options below, along with information about preparing your unwanted goods for donation.

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How to Increase Your Sales Leads by Marketing a website

Posted By: Valerie Jennings

onlinepic 300x225 How to Increase Your Sales Leads by Marketing a website

Here are a few tips to improve search engine optimization, use social media marketing and increase sales opportunities:

1.       Improve search engine optimization (SEO) and create an online brand to attract businesses looking for your company via targeted keywords.  Run a Google keyword suggestions report and include tags, keywords and links which support sales.

2.       Increase SEO by driving traffic from Twitter, Facebook, blogging, LinkedIn and Videos, which will increase the type of industries coming to your site.  These keywords should complement the online sales system.

3.      Identify a clear call to action via Twitter, YouTube or LinkedIn such as driving traffic to the main website to increase email opt-ins.

It is obvious that most sales leads are contingent on a social media marketing strategy. While it is important to incorporate social media tools into the sales process, it is more critical to leverage SEO blog posts to maintain a relevant image via Google search.  I would advise the company to utilize an e-newsletter to continuously market to the company’s online audience and drive regular traffic from a e-newsletter to the primary website.


LinkedIn Gives Users the Ability to Follow Companies

Posted by: Maya Tao

I would like to share an article by Ben Parr from mashable.com regarding the new following feature of LinkedIn. Users now can get automatic promotional and hiring updates from companies they follow, and they can also set up the frequencies as well as the types of information they would like to receive. Companies are expected to take the advantage of LinkedIn follow button to promote their profiles and seeking potential employees.

linkedin LinkedIn Gives Users the Ability to Follow Companies

LinkedIn Gives Users the Ability to Follow Companies

LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.

The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.

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Article from Mashable.com Discusses Role of Social Media in Journalism

Posted By: Sam Millikan

I would like to share an article with you by Brenna Ehrlich, assistant senior staff and copy editor for Mashable.com, about the expanded use of social media sites for journalists and the way they utilize them.

How Journalists are Using Social Media for Real Results

Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one’s brand.

Computer use1 Article from Mashable.com Discusses Role of Social Media in Journalism

Still, as the Internet continues to expand, it can be difficult to pick and choose which tools are right for you as a journalist — it can be daunting to litter one’s desktop with Twitter applications, social networks, location-based tools and blogs. At times, it’s tempting to throw one’s laptop into the sea and return to the days of notepads and typewriters.

Still, if one can manage to circumvent the information overload and pick and choose which tools are most effective for which purposes, social media can be an extremely effective.

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AP Stylebook Finally Changes “website to website”

Posted by:Maya Tao

I would like to share an article written by Adam Ostrow from mashable.com regarding AP Stylebook recent modifications, such as changing “website” to “website,” and “e-mail” to “email.” Check out the new online version Here: AP Stylebook

AP Stylebook Finally Changes “website” to “website”

This might not mean much if you’re not writing or editing a tech blog, but news that the AP – whose stylebook is still the standard for all things grammar and punctuation in the news world — is officially changing “website” to “website” was met with a warm reception in our newsroom (and likely quite a few others) this afternoon.

We’d actually gone rogue on the issue ourselves several months ago, thinking that “website” was a rather antiquated way for describing “a computer connected to the internet that maintains a series of web pages on the World Wide Web.”

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Jennings Social Media Marketing Announces partnership with local technology companies

Posted by: Maya Tao

I would like to share an article written by David Twiddy featuring KC Next as the leading technology community. Jennings Social Media Marketing is one of the founding partners of KC Next, which is committed to supporting the technology industry in the greater Kansas City Region.When KC Next had its social networking event on April 1, 2010, it only had one clear goal: to help build the local industry.

Tech Firms Hope KC Next Expands, Connects Industry

Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.

KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.

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Twitter Launches @Anywhere Platform

By: Jared Cook

I would like to share an interesting article by Jennifer Van Grove, Associate Editor for Mashable.com, about Twitter’s newly launched @Anywhere Platform.

Twitter’s @Anywhere Platform Is Now Live


@anywhere Twitter Launches @Anywhere Platform

@Anywhere supports auto-linkification of usernames, hovercards (similar to ones we see on Twitter.com), follow buttons, tweet boxes and user login/signup options (a.k.a. Twitter Connect). All of these tools are meant to keep visitors Twitter-happy while on third party sites.

Read more…


New Google Twitter App Helps Users Find People To Follow

Posted By: Jared Cook

I would like to share a recent article written by Jennifer Van Grove, Associate Editor for Mashable.com, about Google’s newest Twitter application, Google Follow Finder. This brand new app makes it easier for users to find others they might like to follow.

Google Helps You Find People to Follow on Twitter

If you’ve already had your fill of Twitter news today — too bad — Google is out with yet another Twitter-related feature, this time releasing Google Follow Finder to help you discover new people to follow.

The new Google Twitter app is a product of the just released @anywhere developer tools and is a Google Labs (Google Labs) experiment with a singular purpose — to recommend Twitter users.

Read more….


Twitter’s COO and CEO Speak About Twitter’s Future And How It Will Make Money

Posted By: Jared Cook

I want to share a unique story written by Ben Parr, Co-Editor of Mashable.com, about the Chirp Conference in San Francisco where Twitter’s CEO and COO announced how Twitter plans to generate income.

Twitter COO: “Promoted Tweets Are Not Ads”

Twitter CEO Evan Williams and Twitter COO Dick Costolo have once again taken the stage at the Chirp Conference in San Francisco to speak about one of the biggest questions plaguing investors and pundits: How will Twitter make money?

Twitter logo 300x293 Twitters COO and CEO Speak About Twitters Future And How It Will Make MoneyRead more…


Valerie Jennings interviewed by Viveka Von Rosen from Linked Into Business about social media marketing

Posted By: Jared Cook

Thank you Viveka for interviewing Valerie. She really enjoyed speaking with you and we wish you the best of success for your e-book.

podcast3 Valerie Jennings interviewed by Viveka Von Rosen from Linked Into Business about social media marketing

 

Jennings Social Media Marketing features Entrepreneur Andy Willoughby

Posted by: Maya Tao

Jennings Social Media Marketing wanted to do something a little different for our April 2010 research and analysis e-newsletter. Valerie Jennings, CEO of Jennings Social Media Marketing, interviewed Entrepreneur Andy Willoughby, owner of the 3 Step Plan home business system.

Willoughby is a friend and client of Jennings, so she felt comfortable featuring Willoughby because of his insights regarding building home businesses and addressing the need to live debt free. In the interview, Willoughby discusses what it takes to achieve financial success even in times of a recession, how to build a business, where to begin and why being an entrepreneur is the best financial route to success and freedom.

Picture 3 300x182 Jennings Social Media Marketing features Entrepreneur Andy Willoughby

The newsletter is only available via email. You can sign up through jenningssocialmedia.com on the homepage.

For more information on Andy Willoughby go to andywilloughby.com.


Alicia Keys Uses Monster.com to Find New Blogger

Posted By: Valerie Jennings

I want to share a mashable.com article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with monster.com to hire a blogger for her website.

Alicia Keys Uses Monster.com to Find New Blogger

Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.

From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, Monster.com will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.

At this point, a group of applicants will be asked to create videos and writing samples for IAAS.com, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from Monster.com, will then look at the applicants and the top 10 will be selected and flown to New York.

The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.

Check out this video from IAAS.com:

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Indie films achieving mainstream success through social media

By: Leslie Fischer
para2 300x197 Indie films achieving mainstream success through social media

The American Heritage Dictionary defines the word paranormal as something that is “beyond the range of normal experience or scientific explanation.” Paranormal, then, is just the adjective to describe the marketing campaign behind Indie-Turned-Paramount-Success-Story, Paranormal Activity, described here in this article from Ad Age. When an independent horror flick with a $15,000 budget grosses $107.9 million in the box office and stands alone as mega-giant Paramount Pictures most profitable production yet, marketers and publicists the world over are left wondering if there is any other word left to aptly describe this seemingly unexplainable phenomenon, save paranormal. Social media gurus, however, are not surprised. In fact, this response generated through Facebook and Twitter is nothing short of normal.
Independent filmmakers can make this Cinderella story the norm for their home-grown babies at little to no cost purely through social media. By speaking to the interested, taking risks, personalizing the process and staying true to the message, indie films can make getting mainstream recognition, hype and profits anything but paranormal.


Valerie Jennings featured in article; 50 Great Tips to Elevate Your Personal Brand

Posted By: Jared Cook

I would like to thank Cindy Yantis for featuring Valerie Jennings and Jennings Social Media Marketing in her post on tips to elevate your personal brand.

50 Seriously Great Tips to Elevate Your Personal Brand
By Cindy Yantis

I love connecting with extraordinary people; it’s part of my amazing journey in this life. And, in my current stead of helping people build meaningful and successful careers I have had the esteemed pleasure of running across remarkable folks who are really out there DOING IT, people who have exploded their personal brands!

48. Be REALLY effective on Twitter!

“Google’s real time search has changed the way the search engine finds tweets. Now, tweets must include keywords that your clients, prospects and press use to find information about products, services and businesses. For these reasons make sure you: run a Google keyword report on search trends and use these keywords in your tweets; use Trendistic.com – A Twitter application that allows you to search for what’s trending on Twitter; review Twitter trends daily and incorporate these trending keywords and phrases into your Tweets as long as they are relevant to your target audience, otherwise it’s spam! Use #hashtags to #SEO your message via Twitter so you can be discovered; use simple language that offers advice, how to’s and important information that is Google-friendly to real time search.” Valerie Jennings, jenningssocialmedia.com

Click here for the entire article


Treehugger.com Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:

By: Billy Griffin

I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.

green 300x196 Treehugger.com Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:
Treehugger.com, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, Treehugger.com invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.
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Social Media Offers the Eco Fashion Industry the Perfect Niche to Prove Permanence:

By: Billy Griffin

Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.

websites like Ecouterre.com, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”
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