Posted by: Micah Pratt
What do you use your smart phone for most? Is it to find the nearest bakery, or get directions to the airport, or is it to check the latest scores of the Royals vs. Angeles game while at work? Whatever it is you use your phone for the fact is life is made a lot easier with it. Here is an article from mashable.com about the top five mobile commerce trends in 2010.
Top 5 Mobile Commerce Trends for 2010
The mobile trends series is supported by Samsung. Read more about the Samsung Galaxy here.
Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the mobile world is quickly becoming a new hub for business. For many of us, our cell phone never leaves our side. It holds a place at the dinner table, is easily accessible in your bag’s front pocket, and often, somehow it even manages to end up sharing your pillow at night. Busy schedules mean people are often on the move and when marketers and companies can’t reach consumers at their computers, on TV, before the previews at the movies, with billboards, or magazine and newspaper ads, they must feel assured that they can still reach them on their cell phones.
Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smartphone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand. There is an enormous amount of ongoing market research, and though there has been a variety of numbers estimated and reported, they all conclude that mobile commerce is a profitable and rapidly growing market.
By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones, according to a study by ABI Research released this past February. In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 to 30% over the past year, with companies shelling out just under $313 million according to the same study. Senior Analyst Mark Beccue, said that he’s forecasting U.S. sales to reach about $2.2 billion in 2010.
Here are five mobile commerce trends to keep an eye on for the remainder of 2010.
1. Bargain Hunting
It would seem that mobile purchasing often lends itself to an impulse buy. Maybe you just have to suddenly download that song from the iTunes Store or really want to make sure you have tickets to that hot concert. In this case, it’s the savvy shopper that has taken note of mobile commerce. Beccue said that in the fourth quarter of 2009, he started to notice something unexpected and a bit “weird.”
Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers. Shoppers are melding the two worlds of online/mobile shopping with actual physical shopping to make sure they get the best prices.
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August 12, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: android applications, applicaitons, application development, application store, application support, bank online, bargain, bargain news, blog marketing, bmo online banking, business marketing, business online banking, buy tickets online, email marketing, free applications, Google, gps phone, hiphone, htc mobile phone, ifone, interactive marketing, internet advertising, internet marketing, internet marketing tools, iPhone, iphone clone, iphone developer, iphone os, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, mobile advertising, mobile application, mobile applications, New York, NY, online advertising, online banking login, online marketing, online shopping, online shops, original iphone, pda phone, pda phones, planning applicaitons, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, shop on line, shopping on line, shopping online, sign in online banking, smart phone, smart phone mobile, smartphone, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, trends, Twitter, twitter marketing, unlocked smart phone, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Smart phones are becoming more and more popular and advertisers have begun using them as a tool to reach large audience with the use of applications. Here is an article from mashable.com about how people are welcoming advertising with smart phone applications.
Consumers Embrace Mobile Advertising
Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.
This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.
In addition, 53% said they were willing to share their location to receive more relevant advertising and a full 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.
This is great news for social gaming apps like Foursquare and Gowalla, which enable users to unlock special deals from advertisers based on their locations. It’s also great news for Apple, whose mobile app advertising platform, iAds, will debut this summer with the iPhone 4.0 OS.
August 12, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: android applications, applicaitons, application development, application store, application support, blog marketing, business marketing, email marketing, free applications, Google, gps phone, hiphone, htc mobile phone, ifone, interactive marketing, internet advertising, internet marketing, internet marketing tools, iPhone, iphone clone, iphone developer, iphone os, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, mobile advertising, mobile application, mobile applications, New York, NY, online advertising, online marketing, original iphone, pda phone, pda phones, planning applicaitons, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, smart phone, smart phone mobile, smartphone, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, trends, Twitter, twitter marketing, unlocked smart phone, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Have you ever wondered how much time the average person spends on the Internet? And have you ever wondered how much of that time is spent on social networking sites? Thanks to Neilsen, we now know that people spend more time on sites such as Facebook and Twitter than on any other site. Here is an article from mashable.com by Adam Ostrow about the Neilsen findings.
Social Networking Dominates Our Time Spent Online [STATS]
Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.
The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year.
However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% — presumably as users continue to migrate to smartphones from feature phones.
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August 5, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: about twitter, blog marketing, business marketing, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, Google, How to Twitter, in twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, Neilsen, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, site stats, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networking site, social networking sites, stats, the twitter, top twitter, trends, Twitter, twitter blog, twitter google, twitter marketing, twitter me, twitter status, Twitter Use, viral marketing, web marketing, web statistics, web stats, website advertising, what twitter | Leave A Comment »
Posted by: Micah Pratt
Last Wednesday, Mark Zuckerberg sat down for a rare public interview with ABC News’ Diane Sawyer to discuss the continued success of Facebook along with the latest pressure it has faced. Facebook, the largest social networking site, recently hit a major milestone of 500 million users but along with fame has come issues dealing with privacy and a lawsuit that Zuckerberg sold a portion of the ownership in exchange for work in the early years of Facebook.
Watch the interview here.
July 30, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: abc, abc news, blog marketing, breaking news, business companies, business entrepreneur, business entrepreneurs, business growth, business marketing, business start up, business startup, business success, ceo, chief executive officer, diane sawyer, email marketing, facbook, facebok, Facebook, facebook users, facebookcom, faceboook, Google, interactive marketing, internet advertising, internet business, internet marketing, internet marketing tools, interview, interview question, interview tips, interviewing, interviews, interviews questions, Kansas City, KC, LA, Los Angeles, Mark Zuckerberg, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, news abc, NY, online advertising, online marketing, product marketing, public relations, questions interview, search engine marketing, search engine optimisation, search engine optimization, search engine optimization marketing, search engine ranking, search engine submission, search marketing, SEO, seo marketing, seo optimization, seo search engine optimizaiton, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, social networking site, social networking sites, start your own business, starting your own business, trends, Twitter, twitter marketing, viral marketing, web marketing, website advertising, zuckerberg mark | Leave A Comment »
Posted by: Micah Pratt
Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.
“Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”
Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.
July 29, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: analysis business, awareness, blog, blog image, blog marketing, boy blog, brand identity, brand marketing, brand name, branding, business advertising, business marketing, business research, companies website, company website, company website design, competitive analysis, competitive intelligence, competitor, competitors, d blog, des blog, design company website, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, fail blog, Google, hear video, industry research, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, LA Times, les blog, linkdin, LinkedIn, listen video, Los Angeles, market research, market research jobs, marketing, marketing advertising, marketing blog, marketing branding, marketing campaign, marketing communications, marketing companies, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, net blog, New York, New York Times, NY, online advertising, online blog, online brand, online marketing, podcast, press release, press releases, product marketing, public relations, radio podcast, search engine marketing, search engine optimisation, search engine optimization, search marketing, SEO, seo marketing, skyblog, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, strategic analysis, target audience, to video, trends, Twitter, twitter marketing, video, video podcast, videos, viral marketing, Wall Street Journal, Washington Post, watch video, web design company, web marketing, website advertising, website design, website marketing, youtube video | 2 Comments »
Posted by: Micah Pratt
Have you ever wondered what it would be like to explore Mars? Now, thanks to Microsoft and NASA, it is possible to experience Mars in a new way. I would like to share an article from mashable.com by Stan Schroeder about a new application that allows you to take a virtual tour of Mars.
NASA and Microsoft Let You Explore Mars Like Never Before
Microsoft Research and NASA have teamed up once again and brought the “most complete, highest-resolution coverage of Mars available” to WorldWide Telescope. Microsoft’s app lets you explore space either through a zoom-and-pan interface or guided tours.
This imagery is the handiwork of a group informally called the Mapmakers, led by NASA’s Michael Broxton. Their job is to take satellite images from Mars and elsewhere in our solar system, and turn them into maps.
Yes, it sounds like every geek’s dream job, and having a name that sounds like something from a William Gibson novel doesn’t hurt, either. Director of Microsoft Research’s Earth Dan Fay has worked with Broxton to turn these images and maps into an immersive new experience for the Worldwide Telescope.
“NASA had the images and they were open to new ways to share them. Through the WorldWide Telescope we were able to build a user interface at WWT|Mars that would allow people to take advantage of the great content they had,” Fay says.
As far as what kind of imagery you can expect here, one example is a new dataset from the University of Arizona’s High Resolution Imaging Science Experiment (HiRISE), which is a remote-sensing camera on NASA’s Mars Reconnaissance Orbiter. These images are taken in an incredibly high resolution — each image is a gigapixel in size — and the team took all 13,000 HiRISE images and stitched them onto one map. This map, says NASA, is the “highest-resolution map of Mars’s surface ever constructed.”
WorldWide Telescope is available as a desktop application or a web client (which requires Microsoft Silverlight) over at www.worldwidetelescope.org.
July 13, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: about microsoft, adventure, adventures, aerial maps, blog marketing, bruno mars, business marketing, custom maps, discoveries, download maps, email marketing, expeditions, exploration, explore, from planet, global map, Google, interactive maps, interactive marketing, interface design, internet advertising, internet marketing, internet marketing tools, journey, Kansas City, KC, le mars, little planet, Mapmakers, maps, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mars, mars 1, mars 2, mars 3, mars mission, mars moons, mars rover, mars surface, mars video, mashable, mashable.com, media marketing, Michael Broxton, microsoft, microsoft access, microsoft application, microsoft business, microsoft database, microsoft install, microsoft installation, microsoft logo, microsoft office, microsoft office access, microsoft online, microsoft server, microsoft update, microsoft updates, microsoft vs, microsoft xp, mission to mars, mobile maps, nasa, nasa photos, nasa space, nasa wind, New York, NY, office microsoft, on planet, online advertising, online marketing, outer space, photo satellite, planet, planet is, planet of, planet the, planets, printable maps, product marketing, public relations, rover mars, satellite image, satellite images, satellite photo, satellite photos, search marketing, SEO, seo marketing, site map, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, solar energy, solar planet, solar power, solar power system, solar system, solar systems, space, space news, space program, the planet, the planets, the solar system, trends, Twitter, twitter marketing, update microsoft, user experience, user interface, user interface design, venus mars, view satellite, viral marketing, virtual tour, voyage, voyages, web marketing, website advertising, what planet, world nasa, WorldWide Telescope | Leave A Comment »
Posted by: Micah Pratt
Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.
Food Brands Get Sociable on Facebook and Twitter
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.
Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.
One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.
Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.
“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.
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July 7, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, adwords keyword, adwords keyword tool, b2b marketing, backed goods, best seo, blog marketing, brand, brand design, brand identity, brand marketing, brand name, brand names, branding, brands, business international, business marketing, business marketing online, business promotion, business sales, campaign marketing, consumers, cookies, corporate pr, corporate public relations, cracker, crackers, data integration, dial international, direct marketing, effects globalization, email marketing, english to spanish, facbook, facebok, Facebook, facebook fans, facebook likes, facebook link, facebook posts, facebook profiles, facebookcom, faceboook, food, food brands, foods, global, global effects, global forum, global fund, global news, globalization, Google, google seo, How to Twitter, identity, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, international business management, internet advertising, internet marketing, internet marketing advertising, internet marketing solutions, internet marketing strategies, internet marketing tools, internet policy, internet promotion, internet search engine, internet search engine marketing, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword search engines, keyword search marketing, keyword tool, kid kraft, kids snacks, kraft, kraft food, kraft foods, kraftfoods, marketing, marketing advertising, marketing agencies, marketing article, marketing blog, marketing brand, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing ideas, marketing management, marketing promotions, marketing research, marketing services, marketing solutions, marketing strategies, media marketing, media pr, media public relations, network, network support, networking sites, New York, news coverage, NY, online advertisement, online advertising, online marketing, online promotion, opportunities, opportunities for, opportunity, oreo, oreo cookie, oreos, performance improvement, performance management, pr advertising, pr marketing, pr media, product marketing, productivity, promotion, promotion marketing, promotions, public relations, publicity, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimisation, search engine optimization, search engine software, search engine submission, search marketing, SEO, seo company, seo expert, seo marketing, seo optimization, seo search engine optimization, seo service, seo software, seo tips, seo tools, snack ideas, snacks, social marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, social networks, social online, social web, the twitter, tips marketing, trends, tweets, Twitter, twitter marketing, universal, viral marketing, vision international, web design marketing, web internet marketing, web marketing, web online, web online marketing, web promotion, web search engine, web search engine marketing, web search optimization, web site promotion, website advertising, website design, website marketing, website promotion, website seo, wheat thins | Leave A Comment »
Posted by: Micah Pratt
With the World Cup just a day away, I would like to share an article from mashable.com about how the World Cup is taking the Web by storm.
Web Goes Wild for World Cup [STATS]
The World Cup doesn’t start for another 10 days, but it’s already blowing up the Web, particularly in the UK.
According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.
In web search terms, this interest from searchers is nothing short of explosive.
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June 10, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: 2010 world cup, 2010 worldcup, africa, africa cup, africa soccer, blog marketing, brand marketing, brazil world cup, business marketing, current trends, email marketing, football world cup, girl sports, Google, google search, google search site, google search terms, google trends, googled, history soccer, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, keyword optimization, LA, Los Angeles, maps africa, marketing, marketing advertising, marketing agencies, marketing agency, marketing campaign, marketing communications, marketing companies, marketing firm, marketing research, marketing services, marketing strategies, marketing tools, mashable, mashable.com, media marketing, New York, NY, online advertising, online marketing, online soccer, popular most, popular searches, portugal world cup, product marketing, public relations, search advertising, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, search optimisation, search optimization, search term, search terms, SEO, seo marketing, seo search optimization, site traffic web, smart web, soccer, soccer net, soccer news, soccer tips, soccer training, soccer world cup, social marketing, social media and marketing, Social Media Marketing, social network, Social networking, south africa, southern africa, sports, sports boys, sports leagues, sports marketing, sports net, sports news, sports plus, sports schedule, sports website, spring trends, summer trends, travel africa, trending, trends, trends google, uk sports, usa soccer, web, web business, web on line, web online, web optimization, web search optimization, web statistics, web technology, web traffic, website optimization, website search optimization, website traffic, website traffic, world cup, world cup 2010, world cup 2010 qualifying, world cup 2010 tickets, world cup africa, world cup dates, world cup fixtures, world cup qualifiers, world cup qualifying, world cup schedule, world cup schedule 2010, world cup soccer, world cup teams, world cup tickets, world cup winners | 1 Comment »
Valerie Jennings, CEO of Jennings Social Media Marketing, Releases Small Business Tips for Viveka von Rosen’s Social Media Interview.
Read the full article here
May 19, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, email marketing, FoxBusiness, FoxBusiness.com, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, jennings, Kansas City, KC, LA, Linked Into Business, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, MetaCafe, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, small business, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, Twitter, twitter marketing, viral marketing, Vivek von Rosen, web design, web marketing, website advertising, website design, website marketing, YouTube | Leave A Comment »
Posted By: Maya Tao
I want to share an article written by Lauren Indvik from Mashable.com regarding ways of recycling used electronics. Every year, less than 20 percent of consumer electronics is collected in eco-friendly ways. Donations of used electronics are highly encouraged. Charitable recycling programs including Dell and Goodwill, the Wireless Foundation, Students Recycling Used Technology, Komputers 4 Kids and eBay Giving Work. However, a couple of steps are also recommended before taking the action, for example, clean the hard drive and donate supplementary materials.
5 Charities for Donating Your Old Electronics
Consumer electronics, a broad category that includes TVs, computers, audio devices, phones and other related devices, currently constitutes nearly 2% of the municipal solid waste stream and is steadily rising at a rate of 8% per year. According to the EPA, of the roughly 2.25 million tons of used and unwanted electronics each year, 18% is collected for recycling and roughly 82% winds up in landfills.
These are unfortunate statistics given the many useful and eco-friendly alternatives for disposing of your old electronics — not to mention tax breaks for consumers. We’ve highlighted a few of these options below, along with information about preparing your unwanted goods for donation.
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May 3, 2010 | Categories: Blogged, Blogging | Tags: blog marketing, business marketing, charity, consumer electronics, Dell, donation, eBay Giving Work, Eco, eco-friendly, electronics, email marketing, Goodwill, Google, green, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, Komputers 4 Kids, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, NY, online advertising, online marketing, product marketing, public relations, recycling, search engine marketing, search engine optimization, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, Students Recycling Used Technology, the Wireless Foundation, Twitter, twitter marketing, used electronics, viral marketing, web marketing, website advertising, website marketing | Leave A Comment »
Posted By: Valerie Jennings
Here are a few tips to improve search engine optimization, use social media marketing and increase sales opportunities:
1. Improve search engine optimization (SEO) and create an online brand to attract businesses looking for your company via targeted keywords. Run a Google keyword suggestions report and include tags, keywords and links which support sales.
2. Increase SEO by driving traffic from Twitter, Facebook, blogging, LinkedIn and Videos, which will increase the type of industries coming to your site. These keywords should complement the online sales system.
3. Identify a clear call to action via Twitter, YouTube or LinkedIn such as driving traffic to the main website to increase email opt-ins.
It is obvious that most sales leads are contingent on a social media marketing strategy. While it is important to incorporate social media tools into the sales process, it is more critical to leverage SEO blog posts to maintain a relevant image via Google search. I would advise the company to utilize an e-newsletter to continuously market to the company’s online audience and drive regular traffic from a e-newsletter to the primary website.
April 30, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, email marketing, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, Twitter, twitter marketing, viral marketing, web marketing, website advertising, website marketing | Leave A Comment »
Posted By: Valerie Jennings
I want to share a mashable.com article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with monster.com to hire a blogger for her website.
Alicia Keys Uses Monster.com to Find New Blogger
Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.
From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, Monster.com will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.
At this point, a group of applicants will be asked to create videos and writing samples for IAAS.com, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from Monster.com, will then look at the applicants and the top 10 will be selected and flown to New York.
The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.
Check out this video from IAAS.com:
(Read More)
April 7, 2010 | Categories: Blogged | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Jared Cook
I would like to thank Cindy Yantis for featuring Valerie Jennings and Jennings Social Media Marketing in her post on tips to elevate your personal brand.
50 Seriously Great Tips to Elevate Your Personal Brand
By Cindy Yantis
I love connecting with extraordinary people; it’s part of my amazing journey in this life. And, in my current stead of helping people build meaningful and successful careers I have had the esteemed pleasure of running across remarkable folks who are really out there DOING IT, people who have exploded their personal brands!
48. Be REALLY effective on Twitter!
“Google’s real time search has changed the way the search engine finds tweets. Now, tweets must include keywords that your clients, prospects and press use to find information about products, services and businesses. For these reasons make sure you: run a Google keyword report on search trends and use these keywords in your tweets; use Trendistic.com – A Twitter application that allows you to search for what’s trending on Twitter; review Twitter trends daily and incorporate these trending keywords and phrases into your Tweets as long as they are relevant to your target audience, otherwise it’s spam! Use #hashtags to #SEO your message via Twitter so you can be discovered; use simple language that offers advice, how to’s and important information that is Google-friendly to real time search.” Valerie Jennings, jenningssocialmedia.com
Click here for the entire article
March 24, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | 1 Comment »
By: Billy Griffin
I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.
Treehugger.com, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, Treehugger.com invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.
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March 22, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, Billy Griffin, blog, blog marketing, Blogger Kelly Drennan, business marketing, Eco Fashion, Ecofashionista, Ecouterre, email marketing, Entertainment, enviornment, fashion, Fashion and Beauty, fashion industry, fashiontakesaction, Get Twitter Followers, Google, google search tips, green, Green 2010, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media, Kansas City, KC, Kelly Drennan, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, Readers' Choice Awards, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, sustainable, sustainable clothing, travel, travel industry, Treehugger, Treehugger.com, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, vote, web 2.0 marketing, web marketing, web search, website, website advertising, website marketing, website promotion PR, William Robert Griffin, youtube videos | Leave A Comment »
By: Billy Griffin
Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.
websites like Ecouterre.com, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”
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March 17, 2010 | Categories: Blogged, Blogging, Facebook, Google, Social Media Marketing | Tags: advertisement, architecture, Billy Griffin, blog marketing, business marketing, Chinese mud silk, coats, couture, designers, Eco, Eco Fashion, Eco-Fashions, Ecouterre, email marketing, Entertainment, Fashion Week, Get Twitter Followers, Google, google search tips, green, Green runway shows, Green shows, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, JoAnn Berman, Kansas City, KC, LA, Leanna Mai-ly Hilgart, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, methods, Mike Dobbs, model, New York, New York Fashion Week, New York Fashion Week 2010, News, News Media, NY, online advertising, online marketing, organic, organic clothing, product marketing, public relations, real-time, recycle, results, ROI, runway, Samantha Pleet, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, sustainable, sustainable fashion, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, Valerie Jennings Jennings Social Media, Vaute Courure, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, William Robert Griffin, youtube videos | 1 Comment »
Posted By: Jared Cook
As Twitter continues to make national headlines, companies are racing to search engine optimize their tweets and now with Googles real time search there are different ways to get ahead of the conversation.
In the latest video from Jennings Social Media Marketing, how to search engine optimize (SEO) tweets. Google real time search updates as stuff is happening around the web-for example, live tweets, Yahoo Answers, news articles and web pages now stream in on the actual results pages for your query. Search engine optimization twitter tools used for real time search include Twitterfall, Trendistic, and Tweetbeep. Mike Dobbs from mashable.com gives the top ten twitter SEO tips that are out of this world.
March 12, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Anna Nelson
Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Mashable.com. Twitter pages and individual tweets now appear in Google search results.
Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:
- Choose a good handle
Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…
- Select an account name wisely
Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…
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March 5, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, google search tips, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trends, tweets, Twitter, twitter marketing, twitter seo tips, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Xavier Loya
Here is some information from an article by Fred Aun, a writer for Clickz.com, about the impact and increase of advertising via social media.
Advertising is not a turnoff to people who love social media websites. In fact, many MySpace and Facebook users said ads on their favorite social sites have prompted them to buy something, according to a new report from Razorfish.
In its survey-based publication named “FEED: The Razorfish Consumer Experience Report,” the digital marketing agency says 76 percent of the 1,006 people surveyed said they didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Razorfish also found that 40 percent of the respondents said they made purchases due to seeing those ads.
Read article: http://www.clickz.com/3631324
March 5, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Jared Cook
I want to share an article written by Melissa Jun Rowley from Mashable.com about social media and the resort industry.
How the Resort Industry is Using Social Media
A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.
Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.
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February 25, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, resort industry, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Benjamin Wickman
Jeremiah Owyang, Web Strategy Blogger, has come out with what he is calling a “definitive matrix” to help companies objectively sort through several social media networks, including the new Google Buzz. Owyang advises that a company’s ultimate decision, when evaluating these networks, should be based on one basic strategy: find out where your customers are and use the channel that is the most effective way to reach them.
From Owyang’s Executive Summary:
Find out where customers already are through developing data around consumer behavior called socialgraphics. Facebook continues to demonstrate a sophisticated marketplace for consumers and brands to mix about, however don’t discount MySpace’s active consumer based – if your customers are there. Continue to monitor Twitter and respond if customers are there – but they’ve yet to indicate sophistication to help marketers, instead rely on third party tools and agencies to respond. The feature set of newly spawned Google Buzz isn’t important, what matters is their ability to aggregate social content which will impact search strategy for businesses trying to reach consumers.
Read the entire blog post at Web-Strategist.com
February 16, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, definative matrix, email marketing, Facebook, Google, google buzz, integrated communication strategy, integrated communications, interactive marketing, internet advertising, internet marketing, internet marketing tools, jaremiah owyang, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, matrix, media marketing, myspace, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, social media marketing strategy, social media network comparison, social media network pro's & con's, Social networking, Twitter, twitter marketing, viral marketing, web marketing, web strategy, website advertising, website marketing | Leave A Comment »
By: Leslie Fischer
Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.
Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a mashable.com article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.
Green Tweets: 75+ Environmentalists to Follow on Twitter
Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.
Read more
If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!
February 11, 2010 | Categories: Blogged, Blogging, Facebook, Google | Tags: Al Gore, alternative energy source, architecture, Barrack Obama, biofuels, blog marketing, Blogged, bloggers, Blogging, business marketing, email marketing, Entertainment, Featured, Google, google advertisement, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, President Obama, product marketing, public relations, real-time, renewable energy, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, solar energy, technorati, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, wind energy | Leave A Comment »
Posted By: Jared Cook
This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.
Watch the history of her business and some featured work by Jennings:
February 9, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By Billy Griffin
Upon hearing the word “blog,” we often are inclined to revert to the cliché; the odes of tweenage girls venting about boy trouble, feline-fashion tips from recluse cat-ladies, or the perfectly pink posts of Hollywood celebrity gossip gurus. Blogs have long been the regarded as the artwork of amateurs. However, with the emergence of social media marketing, blogs are now booming with new-and-improved content intended to inform a more professional audience.
Click here to watch video case study
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February 5, 2010 | Categories: Blogged, Blogging, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Xavier Loya
I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.
Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting
Bridgehampton, NY – Members of the Hamptons Green Alliance (http://www.hamptonsgreenalliance.com), believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.
The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.
The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.
All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.
The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website: www.carbonfactorindex.com
January 29, 2010 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
