Posted by: Patricia Freeman
Here is a recent article written by New York Times reporter, Miguel Helft, about the “intended” anonymity of Facebook. Mark Zuckerberg, Chief Executive and creator of Facebook, has, on more than one occasion, said that, “Having two identities for yourself is an example of a lack of integrity.” However, Zuckerberg must have thought his preachings were only relevant to his personal life, instead of his professional career as well. This is proven by Facebook trying to hide their identity while wrongfully persuading members of the media to write condemning reports and stories about Google’s newest social media craze, Social Circle. All may be fair in love and war, but not in the work place.
Facebook, it seems, doesn’t always practice what it preaches.
For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity.
“Having two identities for yourself is an example of a lack of integrity,” Mr. Zuckerberg has said.
Now, Facebook is being taken to task for trying to conceal its own identity as it sought to coax reporters and technology experts to write critical stories about the privacy implications of a search feature, Social Circle, from its rival, Google.
The plan backfired after The Daily Beast revealed late Wednesday that Facebook, whose own privacy practices have long been criticized, was behind the effort. It didn’t help that some of the technology experts who were encouraged to criticize Google dismissed the privacy concerns around Social Circle as misplaced.
“Doing this anonymously is an obvious contradiction of Facebook’s oft-stated values,” said David Kirkpatrick, the author of “The Facebook Effect,” a book about the company. “It feels hypocritical.”
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May 16, 2011 | Categories: Blogged, Blogging, Facebook, Google, Social Media Marketing | Tags: Anonymity, Blogged, bloggers, Blogging, Burson-Marsteller, Facebook, Google, Jennings Social Media Marketing, Mark Zuckerberg, New York Times, social circle, Social Media, social network, Social networking, social networking sites, social networks, Valerie Jennings | Leave A Comment »
Posted by: Micah Pratt
Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.
“Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”
Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.
July 29, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: analysis business, awareness, blog, blog image, blog marketing, boy blog, brand identity, brand marketing, brand name, branding, business advertising, business marketing, business research, companies website, company website, company website design, competitive analysis, competitive intelligence, competitor, competitors, d blog, des blog, design company website, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, fail blog, Google, hear video, industry research, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, LA Times, les blog, linkdin, LinkedIn, listen video, Los Angeles, market research, market research jobs, marketing, marketing advertising, marketing blog, marketing branding, marketing campaign, marketing communications, marketing companies, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, net blog, New York, New York Times, NY, online advertising, online blog, online brand, online marketing, podcast, press release, press releases, product marketing, public relations, radio podcast, search engine marketing, search engine optimisation, search engine optimization, search marketing, SEO, seo marketing, skyblog, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, strategic analysis, target audience, to video, trends, Twitter, twitter marketing, video, video podcast, videos, viral marketing, Wall Street Journal, Washington Post, watch video, web design company, web marketing, website advertising, website design, website marketing, youtube video | 2 Comments »
Valerie Jennings 
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