Nielsen Study Reviews Social Networking Activity

Posted by: Micah Pratt

Have you ever wondered how much time the average person spends on the Internet? And have you ever wondered how much of that time is spent on social networking sites? Thanks to Neilsen, we now know that people spend more time on sites such as Facebook and Twitter than on any other site. Here is an article from mashable.com by Adam Ostrow about the Neilsen findings.

Social Networking Dominates Our Time Spent Online [STATS]

Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.

The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year.

However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% — presumably as users continue to migrate to smartphones from feature phones.

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August 5, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: about twitter, blog marketing, business marketing, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, Google, How to Twitter, in twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, Neilsen, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, site stats, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networking site, social networking sites, stats, the twitter, top twitter, trends, Twitter, twitter blog, twitter google, twitter marketing, twitter me, twitter status, Twitter Use, viral marketing, web marketing, web statistics, web stats, website advertising, what twitter | Leave A Comment »