Jennings Social Media Marketing Reviews Mashable.com Article: Why do People Follow Brands?
Posted by: Jamie Sutera, VP of R&D
According to mashable.com article, Why Do People Follow Brands? “On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love.”
“In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management) through avenues such as Facebook and Twitter.”
“As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.”
June 30, 2011 | Categories: Blogged, Facebook, Social Media Marketing, Twitter | Tags: brands, brnd management, CRM, Facebook, green brands, jennings, jennings blog, Jennings Social Media Marketing, mashable, mashable.com, myspace, Social Media, social media sites, social network, Social networking, social networking sites, Twitter, Valerie Jennings | Leave A Comment »
Social Network Study Reveals The Dominant Age Groups of Social Media Users
Posted by: Xavier Loya
I would like to share a unique study over the age demographics of social media users. Many would assume that most social media users are young tech-savvy teens but this online story brings out the truth behind the myth.
Study: Ages of social network users
How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there?
To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.
Full list of sites in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo.
February 19, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, email marketing, Facebook, Google, google buzz, integrated communication strategy, integrated communications, interactive marketing, internet advertising, internet marketing, internet marketing tools, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, myspace, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, social media marketing strategy, social media network comparison, social media network pro’s & con’s, Social networking, Twitter, twitter marketing, viral marketing, web marketing, web strategy, website advertising, website marketing | Leave A Comment »
Matrix: Google Buzz vs Facebook vs MySpace vs Twitter
Posted by: Benjamin Wickman
Jeremiah Owyang, Web Strategy Blogger, has come out with what he is calling a “definitive matrix” to help companies objectively sort through several social media networks, including the new Google Buzz. Owyang advises that a company’s ultimate decision, when evaluating these networks, should be based on one basic strategy: find out where your customers are and use the channel that is the most effective way to reach them.
From Owyang’s Executive Summary:
Find out where customers already are through developing data around consumer behavior called socialgraphics. Facebook continues to demonstrate a sophisticated marketplace for consumers and brands to mix about, however don’t discount MySpace’s active consumer based – if your customers are there. Continue to monitor Twitter and respond if customers are there – but they’ve yet to indicate sophistication to help marketers, instead rely on third party tools and agencies to respond. The feature set of newly spawned Google Buzz isn’t important, what matters is their ability to aggregate social content which will impact search strategy for businesses trying to reach consumers.
Read the entire blog post at Web-Strategist.com
February 16, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, definative matrix, email marketing, Facebook, Google, google buzz, integrated communication strategy, integrated communications, interactive marketing, internet advertising, internet marketing, internet marketing tools, jaremiah owyang, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, matrix, media marketing, myspace, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, social media marketing strategy, social media network comparison, social media network pro's & con's, Social networking, Twitter, twitter marketing, viral marketing, web marketing, web strategy, website advertising, website marketing | Leave A Comment »
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