Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.
Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
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December 8, 2011 | Categories: Jennings Social Media Marketing, Marketing, Mobile Marketing, QR Codes, Smartphones, Social Media Marketing, Valerie Jennings, YouTube | Tags: about mobile marketing, business marketing, custom qr codes, interactive marketing, internet marketing tools, Kansas City, KC, marketing, marketing advertising, marketing services, marketing sms text, marketing strategies, marketing strategy, mobile marketing, mobile marketing campaign, mobile marketing for business, mobile marketing video, mobile text message marketing, qr, qr code, qr code marketing, qr codes, quick response, quick response code, search marketing, sms text, sms text marketing, sms text message, sms text message marketing, sms text messages, sms text messagine, sms text messenger, sms texting, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, text marketing, text message marketing, text messaging marketing, trends, viral marketing, what are qr codes, www.youtube.com, YouTube, youtube social media, youtube video, youtube videos | Leave A Comment »
Posted by: Micah Pratt, director of social networking r&d
Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media Marketing, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s QR code and SMS campaign.
Car dealership boosts social media engagement with mobile bar codes, SMS
Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.
Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.
“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.
“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.
Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.
Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.
The dealership is also working with KickANotch for mobile tracking.
QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.
Mobile will also help the dealership track the effectiveness of its marketing.
“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.
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