Posted by: Micah Pratt, social networking research & development
Using location-based services to find the closest restaurant or to get directions is becoming the newest trend in mobile technology. Here is an article from The Washington Post on how Americans are using location-based services.
Over a quarter of American adults use mobile location-based services
Not many people are “checking in” using services such as Foursquare and Gowalla, but over a quarter of Americans are checking out their surroundings using location-based services.
The latest research from Pew’s Internet and American Life Project found that 28 percent of American adults have used mobile or social location-based services to get recommendations such as the best-rated nearby cafe or directions from their current location.
Only about 5 percent of those surveyed used services that post their current locations, though smartphone users were more than twice as likely to signal their location to their friends. In a similar vein, about 9 percent of all users used the location-tagging options on social media.
As once might expect, younger smartphone users are more likely overall to use check-in services, but there was no clear divide on age when it came to hitching a location-tag to a Facebook or Twitter message.
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September 9, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, apple, apple iphone, apple store, apple technology, applied research, apps, apps for android, apps store, audience, audiences, badges foursquare, best apps, best iphone, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, check-in, checking-in, chrome apps, consumer, creating an ap, decsion making, direct marketing, download mobile application, email marketing, feature phones, foursquare, foursquare api, foursquare badges, foursquare check-in, foursquare checkin, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, gps locator, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, iphone 4, iphone 5, iphones, itouch apps, Kansas City, KC, location based service, location-based marketing, location-based services, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media marketing, media plan, media plans, mobile, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile market, mobile marketing, mobile phone applications, mobile phone tracking, mobile tech, mobile technologies, mobile technology, new iphone, new technology, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, the washington post, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, Washington Post, washington post news, web ap, web apps, web marketing, website advertising, what is a smartphone, what is foursquare, what is research, windows mobile applications, www.washingtonpost.com | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
According to a recent story on CNN.com, smartphones still do not make up the majority of the U.S. market. However, we cannot ignore the value, power and influence of these mobile devices that are about to change the way we conduct business, review products, make buying decisions, and most importantly, interact with our friends.
Why smartphones still haven’t taken over the U.S. market
Smartphones may attract nearly all of the marketing hype and news coverage, but comScore’s latest statistics show that smartphones still comprise only a minority of the U.S. mobile market — about 35%, as of July 2011.
The other 65% of U.S. mobile handsets in use are “feature phones” — which tend to be much less expensive to buy and own. Often, these phones do not require a pricey two-year wireless service contract with hefty early termination fees.
Even though smartphones cost much more, these devices have been getting popular with U.S. consumers, even in light of the country’s economic recession. After all, a 35% market share is nothing to sneeze at — especially considering that smartphones have only been widely available in the U.S. for about five years.
At some point, a majority of U.S. mobile users will indeed own smartphones. But that shift won’t happen as quickly as early forecasts anticipated.
Back in March 2010, the Nielsen Company proclaimed that smartphones would overtake feature phones by 2011. Specifically, they predicted that by the end of Q3 2011 (about a month from now), most U.S. mobile users would own smartphones.
That ambitious prediction doesn’t seem to be panning out.
For over a year, comScore has been publishing monthly mobile-market-share statistics that show the percentage of U.S. smartphones. I’ve been tracking these figures. Based on this data, it looks like it’ll be roughly October 2012 before smartphones actually take over as a majority of U.S. handsets.
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September 2, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, apple, apple iphone, apple store, apple technology, applied research, apps, apps for android, apps store, audience, audiences, best apps, best iphone, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, chrome apps, cnn, cnn breaking news, cnn news, cnn.com, consumer, creating an ap, cydia apps, decsion making, direct marketing, download mobile application, email marketing, feature phones, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, iphone 4, iphone 5, iphones, itouch apps, Kansas City, KC, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media marketing, media plan, media plans, mobile, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile market, mobile marketing, mobile phone applications, mobile tech, mobile technologies, mobile technology, new iphone, new technology, news cnn, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, web ap, web apps, web marketing, website advertising, what is a smartphone, what is research, windows mobile applications | Leave A Comment »
Posted by Micah Pratt: social networking research and development
The convergence of social media with mobile applications has led to cross promotional marketing, and if done correctly, can lead to major success. Here is an article by Krishna Subramanian from Mashable.com about eight ways to make sure your mobile application gets noticed.
8 Best Practices for Deploying a Top-Ranked Mobile App
Developing a mobile app is the easy part. Getting that app noticed is difficult. And getting the app to go viral is like winning the lottery. Yet many developers get millions of downloads time after time. How?
It’s all about app store SEO, and some developers have mastered it. Here are a few tips and tricks of the trade to help get your app to the top of heap.
Time Is of The Essence
The first two weeks of an app’s life are critical and will likely determine its future visibility in the app store. Top applications develop popularity within two weeks of release, and most applications have a tendency to drop in chart position over time. Remember, whatever you do — marketing campaigns, cross distribution and so on — the quicker you do it, the bigger the impact.
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August 24, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, applied research, apps, apps for android, apps store, audience, audiences, best apps, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, chrome apps, consumer, creating an ap, cydia apps, decsion making, direct marketing, download mobile application, email marketing, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, itouch apps, Kansas City, KC, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, media plan, media plans, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile marketing, mobile phone applications, mobile tech, mobile technologies, mobile technology, new technology, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, web ap, web apps, web marketing, website advertising, what is a smartphone, what is research, windows mobile applications | Leave A Comment »
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