Valerie Jennings, CEO of Jennings Social Media Marketing, Provides 2012 Social Media Predictions
By: Valerie Jennings, CEO of JSMM
While these are not representative of all of the expectations for social media in 2012, these are the key takeaways that Jennings Social Media Marketing (JSMM) is expecting to impact the industry. To learn how JSMM can help your business best utilize these predictions and more call us at (816) 221-1040.
2012 Social Media Marketing Predictions
1. Google+ will evolve, expand and overcome its critics
2. Twitter will morph into a business tool which may increase its ROI
3. Facebook does the unthinkable and adds more features
4. Blogging becomes something of the past with the increased use of mobile devices
5. Facebook ads blow up and drive more ROI
6. Mobile ads enhance monetization to websites and QR codes enable the transition
7. SEO becomes something of the past. Thank you Google for introducing social media optimization (SMO)
8. Case studies die and YouTube videos with client testimonials move to center stage
9. Personalized messages become something we all yearn for, and mobile messages such as SMS increase
10. Connecting to strangers will become more acceptable, but we all know the dangers this can cause–boundaries will change, but companies will need to disclose who is behind their curtains
A Huge Thanks to Mobile Commerce Daily for Featuring Jennings Social Media Marketing & Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS
Posted by: Micah Pratt, director of social networking r&d
Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media Marketing, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s QR code and SMS campaign.
Car dealership boosts social media engagement with mobile bar codes, SMS
Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.
Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.
“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.
“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.
Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.
Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.
The dealership is also working with KickANotch for mobile tracking.
QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.
Mobile will also help the dealership track the effectiveness of its marketing.
“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.
Top 5 Mobile Commerce Trends for 2010
Posted by: Micah Pratt
What do you use your smart phone for most? Is it to find the nearest bakery, or get directions to the airport, or is it to check the latest scores of the Royals vs. Angeles game while at work? Whatever it is you use your phone for the fact is life is made a lot easier with it. Here is an article from mashable.com about the top five mobile commerce trends in 2010.
Top 5 Mobile Commerce Trends for 2010
The mobile trends series is supported by Samsung. Read more about the Samsung Galaxy here.
Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the mobile world is quickly becoming a new hub for business. For many of us, our cell phone never leaves our side. It holds a place at the dinner table, is easily accessible in your bag’s front pocket, and often, somehow it even manages to end up sharing your pillow at night. Busy schedules mean people are often on the move and when marketers and companies can’t reach consumers at their computers, on TV, before the previews at the movies, with billboards, or magazine and newspaper ads, they must feel assured that they can still reach them on their cell phones.
Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smartphone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand. There is an enormous amount of ongoing market research, and though there has been a variety of numbers estimated and reported, they all conclude that mobile commerce is a profitable and rapidly growing market.
By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones, according to a study by ABI Research released this past February. In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 to 30% over the past year, with companies shelling out just under $313 million according to the same study. Senior Analyst Mark Beccue, said that he’s forecasting U.S. sales to reach about $2.2 billion in 2010.
Here are five mobile commerce trends to keep an eye on for the remainder of 2010.
1. Bargain Hunting
It would seem that mobile purchasing often lends itself to an impulse buy. Maybe you just have to suddenly download that song from the iTunes Store or really want to make sure you have tickets to that hot concert. In this case, it’s the savvy shopper that has taken note of mobile commerce. Beccue said that in the fourth quarter of 2009, he started to notice something unexpected and a bit “weird.”
Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers. Shoppers are melding the two worlds of online/mobile shopping with actual physical shopping to make sure they get the best prices.
Mobile Advertising with Smart Phones a Success
Posted by: Micah Pratt
Smart phones are becoming more and more popular and advertisers have begun using them as a tool to reach large audience with the use of applications. Here is an article from mashable.com about how people are welcoming advertising with smart phone applications.
Consumers Embrace Mobile Advertising
Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.
This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.
In addition, 53% said they were willing to share their location to receive more relevant advertising and a full 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.
This is great news for social gaming apps like Foursquare and Gowalla, which enable users to unlock special deals from advertisers based on their locations. It’s also great news for Apple, whose mobile app advertising platform, iAds, will debut this summer with the iPhone 4.0 OS.
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