By Valerie Jennings, CEO of Jennings Social Media Marketing
Social media marketing is something we have been doing for more than six years at JSMM. Although, I started the company more than eight years ago in June 2003, we have been analyzing data across marketing channels during that time and into social media for roughly six years. We have valued strong organic search engine optimization (SEO) as part of our social media marketing strategy since we first began this system, but I know we have also reviewed other types of metrics such as engagement, brand awareness, monetization and other forms of successes such as cross-promoting our social media with e-newsletters, Marketwire press releases, media outreach, print pieces and websites.
Our successes at JSMM include tripling targeted website traffic, growing Facebook fans by the thousands, generating hundreds of new emails for prospecting via Facebook contests, downloading whitepapers and converting website traffic into revenue. I have a case studies page on the website which is broken down by industry that may be helpful to review specific information.
This article, written by Ron Joes at Clickz, does an outstanding job breaking down the different ways to measure social media:
As you know, the ability to measure the effectiveness of marketing activities is imperative to any company’s marketing strategy. Measuring social media marketing isn’t as easy as other marketing channels, but it can be done with the right tools and mindset.
As you consider your social media monitoring strategy, it will help to group your efforts into a progression where awareness and exposure lead to desired action from your target audience. As you do so, it will help to place each type of measurement into the proper context and will help you visualize how each one leads you closer to desired results.
November 22, 2011 | Categories: Jennings Social Media Marketing, Marketing, Public Relations, Social Media Marketing | Tags: blog marketing, brand awareness, brand identity, brand management, branding, business marketing, email marketing, interactive marketing, internet advertising, internet marketing, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tool, marketing tools, media marketing, media outreach, media relations, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing firm, social media marketing services, twitter marketing, viral marketing, web marketing | Leave A Comment »
Posted By Valerie Jennings, CEO of Jennings Social Media Marketing
Mashable.com reviewed several ways to excite, reward and support your Twitter followers.
According to the article, consumers follow their favorite businesses on Twitter to get an inside look at the business, to find out about new products, earn discounts and be a part of a community. Businesses have the potential to turn these fans into brand ambassadors by making their followers feel special and appreciated.
Here are a few:
1. Offer them a freebie
2. Give them control
3. Give them a shout-out!
June 14, 2011 | Categories: SEO, Twitter | Tags: ambassadors, brand ambassadors, ceo, consumers, Facebook, Jennings Social Media Marketing, marketing case studies, media outreach, PR, pr firm in kansas city, SEO, Twitter, Valerie Jennings, viral marketing | 1 Comment »