Posted by: Micah Pratt, director of social networking r&d
Last Wednesday at the Web 2.0 conference held in San Francisco, Vic Gundotra, Google’s senior vice president in charge of Google+, discussed the possible changes coming to the social networking site. One of those changes included the idea of Google+ brand pages for companies anxiously waiting to reach out to the more than 40 million users. Here is an article from Mashable.com on what Google+ brand pages could look like when made available to companies.
What Google+ Brand Pages Could Look Like [PICS]
A few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign.
Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities.
There are several barriers to designing brand pages for Plus. For one thing, it’s hard to stand out the way Plus looks now. The somewhat rigid format has a leveling effect. But Colin Murphy, director of social for Skinny, one of the agencies that accepted our challenge, says there are potential advantages to Plus, too. “A primary gripe among Facebook and Twitter users is that brands bombard them with messages they don’t want or care to see,” said Murphy. “In its current form, Plus doesn’t solve that problem, but Plus Brand Pages might, if they implement Public Circles.”
Skinny outlined how this might work with a hypothetical example for Mini, the auto brand. In this case, a Mini Countryman fan could join the Countryman circle and see just Countryman updates in her feed. “This level of selectivity isn’t possible on Facebook or even Twitter, unless of course you are a fan or follow the specific product you’re interested in — but there’s a major drawback to that method because the user has to seek out content streams,” Murphy says. “With Google+ it’s all in one place, and the all the admin has to do is feed pertinent content to the appropriate circles.”
In addition to Skinny, Fantasy Interactive created some fictional Coca-Cola and Starbucks brand pages. Are these on the mark? We’ll know soon enough, but in the meantime, let us know what you think of these agencies’ vision of how Google+ can accommodate brands.
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October 27, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: advertising on google, blog marketing, brand, brand awareness, brand identity, brand management, brand marketing, brand pages, brand strategy, branded awareness, branding, branding awareness, business marketing, capabilities, company policies, compnay policy, employers, facebook like, facebook likes, facebook policies, facebook policy, googe, Google, google ad, google ads, google adwords, google analytics, google dictionary, google docs, google earth plus, google gmail, google google, google home, google homepage, google images, google places, google plus, google plus 1, google plus one, google products, google search, google sites, google toolbar, google voice, increase facebook likes, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, kansas city business, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing tools, mashable, mashable news, mashable.com, media marketing, my google, online advertising, online brand awareness, online marketing, product marketing, promo campaign, promotion campaign, promotion campaigns, promotional campaign, promotional campaigns, public relations, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search google, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, social media business, social media for business, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media policies, social media policy, social media promotion, social media work, Social networking, social policies, social work media, Twitter, twitter marketing, twitter policies, twitter policy, Valerie Jennings, viral marketing, web marketing, website advertising, work in media, work in social media, work in the media, working for you, working in media, working in social media, works in the media | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
Over the years, Facebook has been known to make small changes to how users operate on the social networking site. With Google+ becoming a threatening competitor, Mark Zuckerberg made serious changes to Facebook. On September 22, Mark Zuckerberg explained exactly what the 800 million users could expect from the new and improved Facebook at its annual developer conference including:
•Timeline: a stream of information about you
•Facebook Gestures: turning any verb into a button, similar to the “like” button. Example: Reading a book.
•Open Graph: third-party companies can connect their apps and services to Facebook using a one-time permission from the user to share stuff on Facebook
•Subscribe: subscribing to strangers or celebrities to receive posts from them without being Facebook friends
•Ticker: a real-time list of what your friends are posting
•Media: watching TV and movies, listening to music and reading news all within Facebook
Watch the whole video here
September 29, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: advertisements, analysis data, apple, applied research, ask, audience, audiences, best serch engines, bing, bing search engine, bing toolbar, blog marketing, branding, business marketing, changes to facebook profiles, content, content definition, content for website, content management, content management system, content management systems, content manager, content share, content sharing, content website, contents, decsion making, direct marketing, email marketing, f8, Facebook, facebook ad, facebook ads, facebook advertisements, facebook change, facebook changes, facebook fans, facebook likes, facebook links, facebook posts, facebook profile change, facebook users, facebook.com, facebookcom, faebook games, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, google search engine, how facebook is changing, how to develop a message, how to please consumers, image search engine, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, list of search engine, list of search engines, location based service, location-based marketing, location-based services, Mark Zuckerberg, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media content, media marketing, media plan, media plans, mobile, mobile marketing, mobile phone tracking, mobile tech, mobile technologies, mobile technology, new technology, on data mining, online advertising, online data, online data entry, online marketing, people search, people search engines, product marketing, public relations, research, research a company, research and development, research methodology, research methods, research sites, research topics, search engine, search engine linst, search engine marketing, search engine optimization, search engine optimization marketing, search engine optimizer, search engine optimizing, search engine ranking, search engines, search engines list, search marketing, SEO, seo marketing, seo search engine optimization, share content, share content from, share this content, sharing content, site search engine, small business marketing, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, tip, tips, top apps, top search engine, top search engines, trends, Twitter, Twitter Apps, twitter marketing, video content, viral marketing, web content, web content management, web marketing, web search engine, web site content, website advertising, website content, website search engine, website search engines, what is a search engine, whats new to facebook | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
Sharing and finding content over the Internet has become easier then ever, and now social media is changing the ways search engines track quality content. This article from Mashable.com takes a look at how social networks have impacted search engines.
How Social Media Affects Content Relevance in Search
Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change.
Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying (illegal, but hard to catch), producing huge volumes of borderline-useless content (long-tail, content farm approach), or just really old domains (previously an SEO trump card).
Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.
“As ideas, thoughts, questions and answers are shared more freely and easily than ever, the increased amount of information from social sources provides great benefits to users,” says a Microsoft spokesperson for Bing (who asked to remain anonymous).
“The links that you build through social media, the references, the authority — all can have an impact in various ways on how you are ranked and listed even in ‘regular’ search results,” says Danny Sullivan, Editor-in-chief of Search Engine Land, in an email interview. “Social media allows for people to provide more trusted signals.”
Search Engines Adapt to SurviveSince the early Internet days of Excite and Webcrawler, the principal goal of search engines has been to help people find what they’re looking for. Google rose to dominate the industry by tracking better indicators of content quality than anyone else. It developed a complex algorithm that measured which websites were “voting” for others by linking to them.
Essentially, it was social media, but for websites rather than people. If your site had lots of links from relevant sites, your Google rank climbed. Plenty of other factors, like putting keywords into headlines and titles, remained in play (and continually evolved), but the game changer of the last decade was links.
The Search Engine Optimization (SEO) industry emerged to help webmasters play the “me rank higher” game with Google. On the one hand, website owners attempt to adhere to Google’s standards and prove they are high quality (creating relevant, high quality content and formatting it to Google’s taste). On the other hand, shadier sites try to trick Google’s secret formula, “pretending” to be good content without having to bother with creating useful stuff.
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September 14, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: advertisements, analysis data, apple, applied research, ask, audience, audiences, best serch engines, bing, bing search engine, bing toolbar, blog marketing, branding, business marketing, content, content definition, content for website, content management, content management system, content management systems, content manager, content share, content sharing, content website, contents, decsion making, direct marketing, email marketing, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, google search engine, how to develop a message, how to please consumers, image search engine, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, list of search engine, list of search engines, location based service, location-based marketing, location-based services, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media content, media marketing, media plan, media plans, mobile, mobile marketing, mobile phone tracking, mobile tech, mobile technologies, mobile technology, new technology, on data mining, online advertising, online data, online data entry, online marketing, people search, people search engines, product marketing, public relations, research, research a company, research and development, research methodology, research methods, research sites, research topics, search engine, search engine linst, search engine marketing, search engine optimization, search engine optimization marketing, search engine optimizer, search engine optimizing, search engine ranking, search engines, search engines list, search marketing, SEO, seo marketing, seo search engine optimization, share content, share content from, share this content, sharing content, site search engine, small business marketing, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, tip, tips, top apps, top search engine, top search engines, trends, Twitter, Twitter Apps, twitter marketing, video content, viral marketing, web content, web content management, web marketing, web search engine, web site content, website advertising, website content, website search engine, website search engines, what is a search engine | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
Using location-based services to find the closest restaurant or to get directions is becoming the newest trend in mobile technology. Here is an article from The Washington Post on how Americans are using location-based services.
Over a quarter of American adults use mobile location-based services
Not many people are “checking in” using services such as Foursquare and Gowalla, but over a quarter of Americans are checking out their surroundings using location-based services.
The latest research from Pew’s Internet and American Life Project found that 28 percent of American adults have used mobile or social location-based services to get recommendations such as the best-rated nearby cafe or directions from their current location.
Only about 5 percent of those surveyed used services that post their current locations, though smartphone users were more than twice as likely to signal their location to their friends. In a similar vein, about 9 percent of all users used the location-tagging options on social media.
As once might expect, younger smartphone users are more likely overall to use check-in services, but there was no clear divide on age when it came to hitching a location-tag to a Facebook or Twitter message.
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September 9, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, apple, apple iphone, apple store, apple technology, applied research, apps, apps for android, apps store, audience, audiences, badges foursquare, best apps, best iphone, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, check-in, checking-in, chrome apps, consumer, creating an ap, decsion making, direct marketing, download mobile application, email marketing, feature phones, foursquare, foursquare api, foursquare badges, foursquare check-in, foursquare checkin, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, gps locator, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, iphone 4, iphone 5, iphones, itouch apps, Kansas City, KC, location based service, location-based marketing, location-based services, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media marketing, media plan, media plans, mobile, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile market, mobile marketing, mobile phone applications, mobile phone tracking, mobile tech, mobile technologies, mobile technology, new iphone, new technology, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, the washington post, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, Washington Post, washington post news, web ap, web apps, web marketing, website advertising, what is a smartphone, what is foursquare, what is research, windows mobile applications, www.washingtonpost.com | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
According to a recent story on CNN.com, smartphones still do not make up the majority of the U.S. market. However, we cannot ignore the value, power and influence of these mobile devices that are about to change the way we conduct business, review products, make buying decisions, and most importantly, interact with our friends.
Why smartphones still haven’t taken over the U.S. market
Smartphones may attract nearly all of the marketing hype and news coverage, but comScore’s latest statistics show that smartphones still comprise only a minority of the U.S. mobile market — about 35%, as of July 2011.
The other 65% of U.S. mobile handsets in use are “feature phones” — which tend to be much less expensive to buy and own. Often, these phones do not require a pricey two-year wireless service contract with hefty early termination fees.
Even though smartphones cost much more, these devices have been getting popular with U.S. consumers, even in light of the country’s economic recession. After all, a 35% market share is nothing to sneeze at — especially considering that smartphones have only been widely available in the U.S. for about five years.
At some point, a majority of U.S. mobile users will indeed own smartphones. But that shift won’t happen as quickly as early forecasts anticipated.
Back in March 2010, the Nielsen Company proclaimed that smartphones would overtake feature phones by 2011. Specifically, they predicted that by the end of Q3 2011 (about a month from now), most U.S. mobile users would own smartphones.
That ambitious prediction doesn’t seem to be panning out.
For over a year, comScore has been publishing monthly mobile-market-share statistics that show the percentage of U.S. smartphones. I’ve been tracking these figures. Based on this data, it looks like it’ll be roughly October 2012 before smartphones actually take over as a majority of U.S. handsets.
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September 2, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, apple, apple iphone, apple store, apple technology, applied research, apps, apps for android, apps store, audience, audiences, best apps, best iphone, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, chrome apps, cnn, cnn breaking news, cnn news, cnn.com, consumer, creating an ap, cydia apps, decsion making, direct marketing, download mobile application, email marketing, feature phones, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, iphone 4, iphone 5, iphones, itouch apps, Kansas City, KC, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media marketing, media plan, media plans, mobile, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile market, mobile marketing, mobile phone applications, mobile tech, mobile technologies, mobile technology, new iphone, new technology, news cnn, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, web ap, web apps, web marketing, website advertising, what is a smartphone, what is research, windows mobile applications | Leave A Comment »
Posted by Micah Pratt: social networking research and development
The convergence of social media with mobile applications has led to cross promotional marketing, and if done correctly, can lead to major success. Here is an article by Krishna Subramanian from Mashable.com about eight ways to make sure your mobile application gets noticed.
8 Best Practices for Deploying a Top-Ranked Mobile App
Developing a mobile app is the easy part. Getting that app noticed is difficult. And getting the app to go viral is like winning the lottery. Yet many developers get millions of downloads time after time. How?
It’s all about app store SEO, and some developers have mastered it. Here are a few tips and tricks of the trade to help get your app to the top of heap.
Time Is of The Essence
The first two weeks of an app’s life are critical and will likely determine its future visibility in the app store. Top applications develop popularity within two weeks of release, and most applications have a tendency to drop in chart position over time. Remember, whatever you do — marketing campaigns, cross distribution and so on — the quicker you do it, the bigger the impact.
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August 24, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, applied research, apps, apps for android, apps store, audience, audiences, best apps, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, chrome apps, consumer, creating an ap, cydia apps, decsion making, direct marketing, download mobile application, email marketing, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, itouch apps, Kansas City, KC, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, media plan, media plans, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile marketing, mobile phone applications, mobile tech, mobile technologies, mobile technology, new technology, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, web ap, web apps, web marketing, website advertising, what is a smartphone, what is research, windows mobile applications | Leave A Comment »
Posted by: Micah Pratt, social networking research & development
Today, more and more marketers are turning to online marketing programs because of the noticeable role that peers play in consumers’ purchasing desicions. What many of these interactive marketers are failing to realize is the volume of social data created by the influence of peers in purchase decisions. Here is an article by Nate Elliott, vice president and principal analyst at Forrester Research, about how to effective utilize social data.
HOW TO: Utilize Social Data More Effectively
Last year, American consumers posted more than a billion opinions about products and services online, according to data collected by my company. With peer influence playing such a prominent role in consumers’ purchase decisions, it’s no surprise many interactive marketers are tapping into that influence via viral marketing programs and influencer outreach.
However, the vast majority of marketers ignore the staggering volume of social data all this influence creates. And those who do study social data typically use it for the wrong reason: to measure the brand impact of their marketing campaigns.
Social Data Is Often Based On Small Sample Sizes
With so many opinions posted online, you might assume it would be easy to find a reliable sample of data to analyze for brand impact. But even popular consumer brands often find it difficult to collect usable social data.
For instance, I recently reviewed a listening report for a global sporting goods brand — one that sponsors leading teams and athletes around the world and has strong brand awareness. I was surprised to see that the brand was mentioned in social media only a few hundred times each week in the U.S., and less than 100 times each week in other key markets around the world.
To make matters worse, the low quality of many social sentiment analysis tools reduces sample sizes further. When listening tools can’t decide whether comments are positive or negative, they’re usually labeled as having “no sentiment.” Three-quarters of the mentions for this brand were tagged as such, leaving less than two-dozen weekly usable posts in some markets.
If you asked your market insights team or your survey provider to analyze 25 consumer survey responses, they’d tell you it’s impossible to find statistical significance in such a small sample. The same standards must be applied to social data as well.
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August 4, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: advertisements, analysis data, applied research, audience, audiences, blog marketing, branding, business marketing, buy decsion, consumer, consumer behaviour, consumer reports review, consumer reports reviews, consumer research, consumer review, consumer reviews, consumers, creators, data mining, data mining is, decsion making, direct marketing, email marketing, Forrester Research, Google, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, media plan, media plans, mining data, mobile marketing, on data mining, online advertising, online data, online data entry, online marketing, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technology research, trends, Twitter, twitter marketing, viral marketing, web marketing, website advertising, what is research | Leave A Comment »
Posted by: Jamie Sutera, VP of R&D
According to mashable.com article, Why Do People Follow Brands? “On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love.”
“In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management) through avenues such as Facebook and Twitter.”
“As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.”
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June 30, 2011 | Categories: Blogged, Facebook, Social Media Marketing, Twitter | Tags: brands, brnd management, CRM, Facebook, green brands, jennings, jennings blog, Jennings Social Media Marketing, mashable, mashable.com, myspace, Social Media, social media sites, social network, Social networking, social networking sites, Twitter, Valerie Jennings | Leave A Comment »
Posted By: Jared Cook
Here is a recent article from Mashable, written by Adam Ostrow about the recent Royal Wedding breaking the record for live streaming.
Royal Wedding Breaks Live Streaming Records
The Royal Wedding has already taken over trending topics across the web, and we can now report that it has broken at least one record: concurrent viewers on Livestream.
The company says that its livestream of William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning. CEO Max Haot tells us that he expects “at least 2 million” unique viewers by the time the broadcast is done. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
Akamai reports that the event broke broader live streaming records as well. A representative for the company — whose network hosts some of the web’s largest news sites — reports that “concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June of 2010.”
However, the event does not appear to be the biggest news event in web history. While the 4.6 million page views per minute reported on the news sites Akamai delivers content for this morning surpass the total for Barack Obama’s presidential election victory, they fall well short of the 10.3 million page views per minute record set last June when a World Cup qualifying match and the longest Wimbledon match in history took place simultaneously.
May 9, 2011 | Categories: Blogged, Blogging, SEO, Social Media Marketing | Tags: Adam Ostrow, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, Kate Middleton, KC, live stream, live streaming record, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, Prince William, product marketing, public relations, purchase, purchase agreement, purchases, Royal Wedding, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, the Royal Wedding, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »
Posted By: Jared Cook
Recently, we uploaded some pictures of the Jennings office and staff on CNN iReport.
Here was our message to iReport
iReport —
Hi CNN,
Thank you for this great opportunity to share our office with your viewers.
We are located in the Kansas City metro area. Here are the names of the individuals in the pictures, who work at Jennings Social Media Marketing (www.jenningssocialmedia.com).
Valerie Jennings; CEO and founder
Jamie Sutera; VP of R&D
Jared Cook: VP of marketing
Ben Parks: senior VP of Web design and development
Micah Pratt: social networking R&D
Mikimoto: office dog
Here are the pictures. Enjoy!
May 2, 2011 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing | Tags: android apps, android phone, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, product marketing, public relations, purchase, purchase agreement, purchases, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »
Posted By: Micah Pratt, Social Networking R&D
Twitter has recently been in talks to buy TweetDeck, a third-party client of Twitter that allows users to connect with contacts across a variety of social networking sites including Facebook, LinkedIn, Twitter and more. According to an article by Chris Taylor on mashable.com, Twitter does not know the exact number of TweetDeck users, but believes it includes the most obsessive power users in social media.
Twitter In Talks To Buy TweetDeck [REPORT]
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal.
TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare.
The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media.
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April 19, 2011 | Categories: Blogged, Blogging, SEO, Social Media Marketing, Twitter | Tags: android, android apps, android development, android market, android phone, android phones, application, best twitter, blog marketing, business marketing, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iPhone, iphone 3g, iphone applications, iphone4, iphones, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, product marketing, public relations, purchase, purchase agreement, purchases, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, Wall Street Journal, web marketing, website advertising | Comments Off
Posted By: Jamie Sutera, VP of R&D
I would like to share this video regarding well-known author, venture capitalist and former Apple luminary Guy Kawasaki.
At SXSW 2011, Guy Kawasaki sits down for an interview with Mashable’s Christina Warren. In the wide-ranging discussion, he talks about his new book,Enchantment: The Art of Changing Hearts, Minds and Actions, and points out useful tools he’s discovered at SXSW this year. Along the way, he talks about his two different stints working with Apple, musing about what might have happened if he had stayed with the company (http://on.mash.to/eILzqG).
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March 22, 2011 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: apple, Christina Warren, Facebook, Guy Kawasaki, How to use Twitter, internet marketing tools, ipad, iPhone, ipod, Jennings Social Media Marketing, marketing tool, marketing tools, mashable, mashable.com, Michelle Camber, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shopping, social good, social marketing, social marketing hub, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media shopping, social media twitter, social media use, Social networking, social networking site, sxsw, Tweet, Twitter, twitter marketing, twitter tools, Valerie Jennings | Leave A Comment »
Posted By: Jamie Sutera, VP of R&D
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
1102 GRAND is a Midwestern carrier hotel and network neutral collocation facility specifically enhanced with the infrastructure to host and provide services to an array of global network operators including carriers, service providers and enterprise customers who demand highly secure and connected, customized solutions for their core networking equipment. 1102 GRAND offers a wide array of collocation options including cabinets, cage space, suites and space for private data centers, all of which are connected to a carrier neutral Meet Me Room, housing nearly 30 carriers and service providers including AT&T, Level 3, TeliaSonera, tw telecom, Zayo Enterprise Networks, and Hurricane Electric (http://1102grand.com/).
January 11, 2011 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: 1102 grand, 2011, 2011 business, 2011 social media marketing predictions, Amazon, analytics, and Hurricane Electric, at&t, blogs, business, business trends, campaigns, colocation facility, Darren Bonawitz, data center, e-mail, Facebook, foursquare, google adwords, green, green social media, internet marketing tools, Level 3, marketing tool, marketing tools, mashable.com, new year, New Years 2011, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, shopping, social good, social marketing, social marketing hub, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing predictions, social media marketing services, social media shopping, social media trends, social media use, Social networking, social networking site, TeliaSonera, Tim Ferriss, tw telecom, WordPress, yahoo, year 2011, YouTube, youtube social media, Zayo Enterprise Networks | Leave A Comment »
Posted By: Jared Cook
2010, often referred to as “the year of social media,” has come and gone. As we move forward into 2011, we will continue to see social media evolve and grow.
Below is an article from Mashable.com, written by Tim Ferriss, providing his insight into-
4 Social Media Marketing Predictions for 2011
Ah, social media marketing. Fewer things are so lavishly spent on, yet so poorly measured. Here are a few predictions for 2011 related to where the smart money and dumb money will go. Special thanks to a number of high-volume retail experts for their insights, including Ryan Holiday, director of marketing at American Apparel. Read on for our predictions and let us know in the comments what you think social media marketing will look like in the year to come. 
1. YouTube Beats Yahoo — Video Will Convert
YouTube
is the second largest search engine in the English-speaking world. That’s right: YouTube is bigger than Yahoo. Zappos, as one example, added simple videos of people holding shoes and moving them around to its sales pages and increased conversion rate from 6% to 30%. When I look at the traffic sources for my book trailer on YouTube, the biggest referrer isn’t my own blog. It’s The Huffington Post. I customized the video and text content to a niche (but sizeable) outlet that didn’t exist two years ago: Huffington Post Books. With proper targeting and syndication, this 50 second video almost immediately propelled my book from an Amazon rank of approximately number 150 to 30, now stabilizing at number four in all books. We usedRankForest to track this sudden change.
2. The Full Resurrection of E-mail
Groupon has an e-mail list of at least 15 million strong in the U.S. (the company says it’s 30+ million if you include international), which goes to show that a true permission asset can be worth nearly $6 billion on the bidding table. E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace
pages in 2007. Even on Facebook, your direct messages to fans are relegated to a second tier inbox no one reads. This is something you don’t have to worry about happening in e-mail marketing. Among 20- to 35-year olds, at least, their physical addresses change more frequently than their e-mail addresses. The smarter marketers will budget “social media” acquisitions based on lifetime value (or a set duration, like 6 months’ retail purchases) of e-mail addresses. One major retailer did the math and learned that an e-mail subscriber is worth roughly $20 a year in annual online revenue. Knowing this number allowed the retailer to: 
- Calculate the value of the real estate it gives the e-mail signup box at the register in stores. It turns out to be one of the most lucrative converters in an already competitive area.
- Easily say “Yes” or “No” to requests to participate in contests/sweepstakes by judging return on new e-mails acquired.
- Calculate what the company can spend to build its list.
There are companies like Opt-Intelligence that can be paid a CPA (cost per action) for what are called “co-regs.” Co-reg example: If you’re signing up for an account at NYTimes.com, and it says “Get 4 issues of Golf Magazine FREE!” someone paid for that because they knew it will make money based on lifetime value. After the above-mentioned retailer quantified what an e-mail subscriber was worth, the company was able to double its subscriber base in less than eight months. The majority of that growth came not through spending money upfront, but from the redirection of already existing resources in ways that weren’t possible before calculating that number. Let’s say that added 500,000 e-mail addresses, each worth $20 in 2011; that means an additional $10 million in revenue with no significant capital outlay. Aaron Ray uses the same tactics for the “free agent bands” (major acts who’ve left a label) at The Collective. He figures out how many tickets you sell through your fan club, how many downloads come from your e-mail list, and how much traffic you can drive through Facebook and Twitter. It’s critical for two reasons: 1) For accurate revenue/sales/attendance predictions, and 2) As ROI metrics to justify investments for growth. This also allows loss-leader campaigns. Even if the math on a Groupon deal is razor thin, a smart retailer (online or offline) can acquire e-mails through a special form they set up and add an extra $20+ per transaction, per our hypothetical example. Many companies can afford to give product away for “free” if they have the right metrics. Most companies don’t, which leads us to number three.
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January 3, 2011 | Categories: Blogged, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: 2011, 2011 business, 2011 New year, 2011 social media marketing predictions, Amazon, analytics, blogs, business, business trends, campaigns, e-mail, Facebook, foursquare, green, green social media, internet marketing tools, marketing tool, marketing tools, mashable.com, MySpcae, new year, New Years 2011, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, shopping, social good, social marketing, social marketing hub, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing predictions, social media marketing services, social media shopping, social media trends, social media use, Social networking, social networking site, Tim Ferriss, WordPress, yahoo, year 2011, YouTube, youtube social media | Leave A Comment »
Posted by: Carlee Vellinga
Eric Schmidt, Google CEO, confirms the fall release of Google TV. This new device will integrate Internet content and television. Apple’s announcement of a similar product has generated conversation about the two options. Read this article by Christina Warren at mashable.com to get the facts about Google’s latest development.
Google TV Set for Fall Launch
The Apple TV refresh isn’t the only new connected device headed to living rooms this fall; Google CEO Eric Schmidt has reaffirmed his company’s plans to release the Google TV set-top box in the U.S. later this year, with launch in the rest of the world coming in 2011.
First officially announced at Google I/O, Google TV aims to bring Internet video to the living room. Users will be able to search the web and switch back and forth between web video, TV and other content all from the remote control.
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September 8, 2010 | Categories: Blogged, Google | Tags: apple, apple tv, ceo google, Google, google tv, HDTV, interactive marketing, internet tv, internet videos, mashable, mashable.com, online tv, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, senior citizen, Senior citizens, SEO, seo marketing, seo optimization, seo search engine optimizaiton, seo search engine optimization, seo service, seo services, site stats, social marketing, social media and marketing, social media demographics, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media statistics, Social networking, social networking site, social networking sites, sony, statistics, television, tv, tv tuner, watch tv | Leave A Comment »
Posted by: Micah Pratt
What do you use your smart phone for most? Is it to find the nearest bakery, or get directions to the airport, or is it to check the latest scores of the Royals vs. Angeles game while at work? Whatever it is you use your phone for the fact is life is made a lot easier with it. Here is an article from mashable.com about the top five mobile commerce trends in 2010.
Top 5 Mobile Commerce Trends for 2010
The mobile trends series is supported by Samsung. Read more about the Samsung Galaxy here.
Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the mobile world is quickly becoming a new hub for business. For many of us, our cell phone never leaves our side. It holds a place at the dinner table, is easily accessible in your bag’s front pocket, and often, somehow it even manages to end up sharing your pillow at night. Busy schedules mean people are often on the move and when marketers and companies can’t reach consumers at their computers, on TV, before the previews at the movies, with billboards, or magazine and newspaper ads, they must feel assured that they can still reach them on their cell phones.
Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smartphone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand. There is an enormous amount of ongoing market research, and though there has been a variety of numbers estimated and reported, they all conclude that mobile commerce is a profitable and rapidly growing market.
By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones, according to a study by ABI Research released this past February. In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 to 30% over the past year, with companies shelling out just under $313 million according to the same study. Senior Analyst Mark Beccue, said that he’s forecasting U.S. sales to reach about $2.2 billion in 2010.
Here are five mobile commerce trends to keep an eye on for the remainder of 2010.
1. Bargain Hunting
It would seem that mobile purchasing often lends itself to an impulse buy. Maybe you just have to suddenly download that song from the iTunes Store or really want to make sure you have tickets to that hot concert. In this case, it’s the savvy shopper that has taken note of mobile commerce. Beccue said that in the fourth quarter of 2009, he started to notice something unexpected and a bit “weird.”
Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers. Shoppers are melding the two worlds of online/mobile shopping with actual physical shopping to make sure they get the best prices.
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August 12, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: android applications, applicaitons, application development, application store, application support, bank online, bargain, bargain news, blog marketing, bmo online banking, business marketing, business online banking, buy tickets online, email marketing, free applications, Google, gps phone, hiphone, htc mobile phone, ifone, interactive marketing, internet advertising, internet marketing, internet marketing tools, iPhone, iphone clone, iphone developer, iphone os, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, mobile advertising, mobile application, mobile applications, New York, NY, online advertising, online banking login, online marketing, online shopping, online shops, original iphone, pda phone, pda phones, planning applicaitons, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, shop on line, shopping on line, shopping online, sign in online banking, smart phone, smart phone mobile, smartphone, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, trends, Twitter, twitter marketing, unlocked smart phone, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Smart phones are becoming more and more popular and advertisers have begun using them as a tool to reach large audience with the use of applications. Here is an article from mashable.com about how people are welcoming advertising with smart phone applications.
Consumers Embrace Mobile Advertising
Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.
This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.
In addition, 53% said they were willing to share their location to receive more relevant advertising and a full 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.
This is great news for social gaming apps like Foursquare and Gowalla, which enable users to unlock special deals from advertisers based on their locations. It’s also great news for Apple, whose mobile app advertising platform, iAds, will debut this summer with the iPhone 4.0 OS.
August 12, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: android applications, applicaitons, application development, application store, application support, blog marketing, business marketing, email marketing, free applications, Google, gps phone, hiphone, htc mobile phone, ifone, interactive marketing, internet advertising, internet marketing, internet marketing tools, iPhone, iphone clone, iphone developer, iphone os, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, mobile advertising, mobile application, mobile applications, New York, NY, online advertising, online marketing, original iphone, pda phone, pda phones, planning applicaitons, product marketing, public relations, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, smart phone, smart phone mobile, smartphone, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, trends, Twitter, twitter marketing, unlocked smart phone, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Have you ever wondered how much time the average person spends on the Internet? And have you ever wondered how much of that time is spent on social networking sites? Thanks to Neilsen, we now know that people spend more time on sites such as Facebook and Twitter than on any other site. Here is an article from mashable.com by Adam Ostrow about the Neilsen findings.
Social Networking Dominates Our Time Spent Online [STATS]
Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.
The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year.
However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% — presumably as users continue to migrate to smartphones from feature phones.
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August 5, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: about twitter, blog marketing, business marketing, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, Google, How to Twitter, in twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, Neilsen, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, site stats, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networking site, social networking sites, stats, the twitter, top twitter, trends, Twitter, twitter blog, twitter google, twitter marketing, twitter me, twitter status, Twitter Use, viral marketing, web marketing, web statistics, web stats, website advertising, what twitter | Leave A Comment »
Posted by: Micah Pratt
Twitter Lists have become a popular way for people to talk to a group of people who share the same interests, are in the same profession or who want to be informed about a current topic. CEO’s, CFO’s and other top business executives are increasingly taking advantage of Twitter Lists in order to stay updated on the latest information concerning their industries. Here is an article from mashable.com by Erica Swallow about the top lists for business executives to follow.
15 Twitter Lists for C-Suite Execs to Follow
This series is supported by The Awareness Social Marketing Hub, a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. Click here to learn more.
Twitter Lists are a great way to follow a group of like-minded Twitter users. By following a List, you can get an overview of a particular subject by simply taking a look at the stream from time to time. A well-curated Twitter List can be focused on a specific topic, industry or interest.
With the increase in C-level executives joining and taking part in social networks across the Internet, there are bound to be questions. While Twitter is one of the simplest social media tools out there, Lists are one of the more complicated features for new tweeters to comprehend.
We recommend using tools like TLists, Listorious and TweetMeme Lists to scope out and follow Lists of interest. To get you started or to beef up your current List inventory, here are 15 Twitter Lists for C-suite executives to follow, separated into categories for CEOs, CMOs, CIOs and CTOs, and CFOs.
Twitter Lists for CEOs
For the latest business, management and leadership tweets, here are three Twitter Lists for CEOs to follow:
CEOs: If you’re a CEO and not on this Twitter List, send a friendly tweet to Brand Strategist Valeria Maltoni, and she’ll likely add you to what seems to be the most comprehensive list of CEOs on Twitter. Look to this List for the latest tweets from over 150 CEOs. The List seems to be highly concentrated on digital and technology.
Business News: Curated by The New York Times, this compilation is a short list of the most essential business news outlets, including The Wall Street Journal, The Economist, Harvard Business Review, Fast Company, Reuters Business and Silicon Alley Insider.
Management & Leadership: This TLists SuperList compiles the top tweeters from 216 Twitter Lists, tweeting about management, leadership and power.
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August 5, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, ceo, ceo's, cfo, chief executive, chief executive officer, chief financial officer, email marketing, executive career, executive careers, executive chief, executive employment, executive search, executives, Google, How to Twitter, in twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing strategy, marketing tools, mashable, mashable.com, media marketing, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, the twitter, trends, Twitter, twitter blog, twitter google, twitter list, twitter lists, twitter marketing, Twitter Use, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Have you ever wondered what it would be like to explore Mars? Now, thanks to Microsoft and NASA, it is possible to experience Mars in a new way. I would like to share an article from mashable.com by Stan Schroeder about a new application that allows you to take a virtual tour of Mars.
NASA and Microsoft Let You Explore Mars Like Never Before
Microsoft Research and NASA have teamed up once again and brought the “most complete, highest-resolution coverage of Mars available” to WorldWide Telescope. Microsoft’s app lets you explore space either through a zoom-and-pan interface or guided tours.
This imagery is the handiwork of a group informally called the Mapmakers, led by NASA’s Michael Broxton. Their job is to take satellite images from Mars and elsewhere in our solar system, and turn them into maps.
Yes, it sounds like every geek’s dream job, and having a name that sounds like something from a William Gibson novel doesn’t hurt, either. Director of Microsoft Research’s Earth Dan Fay has worked with Broxton to turn these images and maps into an immersive new experience for the Worldwide Telescope.
“NASA had the images and they were open to new ways to share them. Through the WorldWide Telescope we were able to build a user interface at WWT|Mars that would allow people to take advantage of the great content they had,” Fay says.
As far as what kind of imagery you can expect here, one example is a new dataset from the University of Arizona’s High Resolution Imaging Science Experiment (HiRISE), which is a remote-sensing camera on NASA’s Mars Reconnaissance Orbiter. These images are taken in an incredibly high resolution — each image is a gigapixel in size — and the team took all 13,000 HiRISE images and stitched them onto one map. This map, says NASA, is the “highest-resolution map of Mars’s surface ever constructed.”
WorldWide Telescope is available as a desktop application or a web client (which requires Microsoft Silverlight) over at www.worldwidetelescope.org.
July 13, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: about microsoft, adventure, adventures, aerial maps, blog marketing, bruno mars, business marketing, custom maps, discoveries, download maps, email marketing, expeditions, exploration, explore, from planet, global map, Google, interactive maps, interactive marketing, interface design, internet advertising, internet marketing, internet marketing tools, journey, Kansas City, KC, le mars, little planet, Mapmakers, maps, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mars, mars 1, mars 2, mars 3, mars mission, mars moons, mars rover, mars surface, mars video, mashable, mashable.com, media marketing, Michael Broxton, microsoft, microsoft access, microsoft application, microsoft business, microsoft database, microsoft install, microsoft installation, microsoft logo, microsoft office, microsoft office access, microsoft online, microsoft server, microsoft update, microsoft updates, microsoft vs, microsoft xp, mission to mars, mobile maps, nasa, nasa photos, nasa space, nasa wind, New York, NY, office microsoft, on planet, online advertising, online marketing, outer space, photo satellite, planet, planet is, planet of, planet the, planets, printable maps, product marketing, public relations, rover mars, satellite image, satellite images, satellite photo, satellite photos, search marketing, SEO, seo marketing, site map, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, solar energy, solar planet, solar power, solar power system, solar system, solar systems, space, space news, space program, the planet, the planets, the solar system, trends, Twitter, twitter marketing, update microsoft, user experience, user interface, user interface design, venus mars, view satellite, viral marketing, virtual tour, voyage, voyages, web marketing, website advertising, what planet, world nasa, WorldWide Telescope | Leave A Comment »
Posted by: Micah Pratt
As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.
6 Ways to Manage International Relationships Online
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.
While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.
Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.
1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.
Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.
Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.
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