InformationWeek.com Reviews Tips for Business Facebook Pages During the Holidays: 51% of Consumers Are More Likely to Buy From a Company After Becoming Their Fan on Facebook
Posted by: Micah Pratt, director of social networking R&D
The holidays are just around the corner, and businesses are finalizing their marketing campaigns to optimize the shopping rush. Here is an article from InformationWeek.com, written by Kevin Casey, about how companies can prepare their social networking sites in time for the holidays.
Small and midsize businesses (SMBs), like Santa Claus, should be making a list and checking it twice. But rather than sorting out who’s naughty or nice, consumer-focused concerns should fine-tune their Facebook presence in advance of the holiday shopping rush.
Among the reasons: The bevy of market research showing shoppers increasingly turning to social sites before they make purchase decisions. Consider this recent study, which found 51% of consumers are more likely to buy something from a company after becoming their fan on Facebook. With the annual flurry of capitalism known as holiday shopping looming large, it’s time for retailers and other consumer-focused SMBs to make sure they’re ready to reap the rewards.
That means doing a bit more than putting up a page and hoping it connects with customers, according to Laura O’Shaughnessy, CEO of SocialCode, a social agency that emphasizes a quantitative approach to performance advertising, with a particular focus on Facebook. The firm recently added LinkedIn to its mix, and is considering the likes of Twitter and Google+.
Socialcode itself has an interesting SMB story. The 50-person agency was born as an internal department of The Washington Post Company, which owns–in addition to the flagship newspaper of the same name–a number of media, education, and other businesses. O’Shaughnessy said that the results of Facebook programs for the company’s various brands were so strong that it began shifting money away from its Google adverting and spending more on social. Later, Socialcode was spun out as an independent subsidiary and began signing on external customers.
In an interview, O’Shaughnessy shared these four tips for optimizing your Facebook activities in the coming weeks.
1. Set goals. The businesses that get the most out of their Facebook presence are the ones that have goals behind it. “Step one is deciding: Is my goal to drive people into my restaurant, is it to drive people into my store, is it to introduce a new product, is it to get people to buy my product?” O’Shaughnessy said. Without a clear sense of what they want to accomplish, SMBs, can’t make efficient use of their resources.
2. Design a campaign with a “viral accelerant.” O’Shaughnessy said the most powerful, effective Facebook campaigns place heavy emphasis on sharing. That often means developing an application, game, or a related microsite to encourage people to spread the word–no matter what the word is. “You want to make sure you’re taking advantage of the sharing activities that are going on,” O’Shaughnessy said.
While a development-intensive application might require a bigger budget, O’Shaughnessy noted that there are sharing-oriented things marketers can do on a smaller scale. She gave as an example a nonprofit client that found strong results simply using a light application aimed at sharing badges on Facebook walls.
“The most important thing about Facebook is really perpetuating that social sharing–getting one friend to spread, in this case, a badge to another friend,” O’Shaughnessy said. “Then all of that person’s friends see that action, so you get this immediate lift.”
November 2, 2011 | Categories: Blogging, Facebook, SEO, Social Media Marketing | Tags: 2011 holidays, 2012 holidays, best holiday, blog marketing, business marketing, cheap holidays, email marketing, face book, Facebook, facebook profile, facebook.com, happy holidays, hoiday, holiday 2011, holiday deals, holiday ideas, holiday in 2011, holiday market, holiday sales, holidays, holidays 2011, holidays for 2011, holidays market, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, marketing, marketing a small business, marketing advertising, marketing campaign, marketing communications, marketing ideas, marketing research, marketing services, marketing small business, marketing strategies, marketing strategy, marketing tips, marketing tools, media marketing, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, the holidays, trends, Twitter, twitter marketing, viral marketing, web marketing, website advertising, www.facebook, www.facebook.com | Leave A Comment »
CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos
Posted by: Micah Pratt
Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!
June 3, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: adwords keyword, adwords keyword tool, best seo, blog marketing, brand marketing, business advertising, business ideas, business marketing, business marketing online, business tip, business tips, email marketing, Entreprenette Gazette, Google, headline, headlines, hints, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tips, internet marketing tool, internet marketing tools, Kansas City, KC, keyword research, keyword search, keyword search engine, keyword tool, marketing, marketing advertising, marketing blog, marketing campaign, marketing communications, marketing companies, marketing ideas, marketing research, marketing services, marketing strategies, marketing strategy, marketing tip, marketing tips, marketing tools, marketing video, media marketing, online advertising, online marketing, online video, product marketing, promotion marketing, public relations, search advertising, search engine marketing, search engine optimisation, search engine optimization, search engine optimization marketing, search engine ranking, search engine seo, search marketing, search optimisation, search optimization, SEO, seo company, seo expert, seo marketing, seo optimization, seo search optimization, seo service, seo services, seo tips, seo tools, small business marketing, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, tag, tags, target audience, tip, tips marketing, Twitter, twitter marketing, video marketing, video tips, video watch, viral marketing, web marketing, web optimization, web search optimization, web video, web videos, website advertising, website marketing, website seo | Leave A Comment »