Posts tagged “LA


Mobile Advertising with Smart Phones a Success

Posted by: Micah Pratt

Smart phones are becoming more and more popular and advertisers have begun using them as a tool to reach large audience with the use of applications. Here is an article from mashable.com about how people are welcoming advertising with smart phone applications.

Consumers Embrace Mobile Advertising

smartphone Mobile Advertising with Smart Phones a SuccessAdvertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.

This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.

In addition, 53% said they were willing to share their location to receive more relevant advertising and a full 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.

This is great news for social gaming apps like Foursquare and Gowalla, which enable users to unlock special deals from advertisers based on their locations. It’s also great news for Apple, whose mobile app advertising platform, iAds, will debut this summer with the iPhone 4.0 OS.


Nielsen Study Reviews Social Networking Activity

Posted by: Micah Pratt

Have you ever wondered how much time the average person spends on the Internet? And have you ever wondered how much of that time is spent on social networking sites? Thanks to Neilsen, we now know that people spend more time on sites such as Facebook and Twitter than on any other site. Here is an article from mashable.com by Adam Ostrow about the Neilsen findings.

Social Networking Dominates Our Time Spent Online [STATS]

boy Nielsen Study Reviews Social Networking Activity Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.

The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year.

However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% — presumably as users continue to migrate to smartphones from feature phones.

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15 Twitter Lists for C-Suite Execs to Follow

Posted by: Micah Pratt

Twitter Lists have become a popular way for people to talk to a group of people who share the same interests, are in the same profession or who want to be informed about a current topic. CEO’s, CFO’s and other top business executives are increasingly taking advantage of Twitter Lists in order to stay updated on the latest information concerning their industries. Here is an article from mashable.com by Erica Swallow about the top lists for business executives to follow.

15 Twitter Lists for C-Suite Execs to Follow

This series is supported by The Awareness Social Marketing Hub, a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. Click here to learn more.

twitter 15 Twitter Lists for C Suite Execs to FollowTwitter Lists are a great way to follow a group of like-minded Twitter users. By following a List, you can get an overview of a particular subject by simply taking a look at the stream from time to time. A well-curated Twitter List can be focused on a specific topic, industry or interest.

With the increase in C-level executives joining and taking part in social networks across the Internet, there are bound to be questions. While Twitter is one of the simplest social media tools out there, Lists are one of the more complicated features for new tweeters to comprehend.

We recommend using tools like TLists, Listorious and TweetMeme Lists to scope out and follow Lists of interest. To get you started or to beef up your current List inventory, here are 15 Twitter Lists for C-suite executives to follow, separated into categories for CEOs, CMOs, CIOs and CTOs, and CFOs.

Twitter Lists for CEOs
For the latest business, management and leadership tweets, here are three Twitter Lists for CEOs to follow:

CEOs: If you’re a CEO and not on this Twitter List, send a friendly tweet to Brand Strategist Valeria Maltoni, and she’ll likely add you to what seems to be the most comprehensive list of CEOs on Twitter. Look to this List for the latest tweets from over 150 CEOs. The List seems to be highly concentrated on digital and technology.

Business News: Curated by The New York Times, this compilation is a short list of the most essential business news outlets, including The Wall Street Journal, The Economist, Harvard Business Review, Fast Company, Reuters Business and Silicon Alley Insider.

Management & Leadership: This TLists SuperList compiles the top tweeters from 216 Twitter Lists, tweeting about management, leadership and power.

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Facebook CEO Mark Zuckerberg Talks Business With Diane Sawyer

Posted by: Micah Pratt

Last Wednesday, Mark Zuckerberg sat down for a rare public interview with ABC News’ Diane Sawyer to discuss the continued success of Facebook along with the latest pressure it has faced. Facebook, the largest social networking site, recently hit a major milestone of 500 million users but along with fame has come issues dealing with privacy and a lawsuit that Zuckerberg sold a portion of the ownership in exchange for work in the early years of Facebook.

Watch the interview here.

Picture 43 Facebook CEO Mark Zuckerberg Talks Business With Diane Sawyer


Jennings Social Media Marketing Promotes Michelle Jennings-Camber to President

Jennings Social Media Marketing recently promoted Michelle Jennings-Camber to president.

Picture 13 Jennings Social Media Marketing Promotes Michelle Jennings Camber to President

Picture 11 Jennings Social Media Marketing Promotes Michelle Jennings Camber to President


Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.

Picture 46 322x252 Entrepreneur and CEO Valerie Jennings Reviews Social Media Marketing, Branding & Website Traffic “Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”

Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.

 

10 Beautiful Social Media Infographics

Posted by: Micah Pratt

I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.

10 Beautiful Social Media Infographics

This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.

Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

Here are 10 infographics that prove as beautiful as they are interesting.

1. Social Web Involvement

Picture 14 441x252 10 Beautiful Social Media Infographics

This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.

Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.

2. Social Marketing Compass

Picture 16 466x252 10 Beautiful Social Media Infographics

A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.

Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.

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Web Goes Wild For World Cup

Posted by: Micah Pratt

With the World Cup just a day away, I would like to share an article from mashable.com about how the World Cup is taking the Web by storm.

Web Goes Wild for World Cup [STATS]

worldcup Web Goes Wild For World Cup The World Cup doesn’t start for another 10 days, but it’s already blowing up the Web, particularly in the UK.

According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.

In web search terms, this interest from searchers is nothing short of explosive.

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Meet the Professionals at Jennings Social Media Marketing

By: Micah Pratt

mayvideo1 300x162 Meet the Professionals at Jennings Social Media Marketing

This Jennings Social Media Marketing summer promo video features Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, the VP of Social Media Research & Development, the VP of website Design & Development and Jennings’ Social Media Marketing Manager. Jennings Social Media Marketing is a global company located in Kansas City, Missouri.


Valerie Jennings Featured on FoxBusiness.com

Valerie Jennings, CEO of Jennings Social Media Marketing, Releases Small Business Tips for Viveka von Rosen’s Social Media Interview.

Picture 61 300x237 Valerie Jennings Featured on FoxBusiness.com

Read the full article here


Charitable Ways of Donating Used Electronics

Posted By: Maya Tao

I want to share an article written by Lauren Indvik from Mashable.com regarding ways of recycling used electronics. Every year, less than 20 percent of consumer electronics is collected in eco-friendly ways. Donations of used electronics are highly encouraged. Charitable recycling programs including Dell and Goodwill, the Wireless Foundation, Students Recycling Used Technology, Komputers 4 Kids and eBay Giving Work. However, a couple of steps are also recommended before taking the action, for example, clean the hard drive and donate supplementary materials.

strut Charitable Ways of Donating Used Electronics

5 Charities for Donating Your Old Electronics

Consumer electronics, a broad category that includes TVs, computers, audio devices, phones and other related devices, currently constitutes nearly 2% of the municipal solid waste stream and is steadily rising at a rate of 8% per year. According to the EPA, of the roughly 2.25 million tons of used and unwanted electronics each year, 18% is collected for recycling and roughly 82% winds up in landfills.

These are unfortunate statistics given the many useful and eco-friendly alternatives for disposing of your old electronics — not to mention tax breaks for consumers. We’ve highlighted a few of these options below, along with information about preparing your unwanted goods for donation.

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How to Increase Your Sales Leads by Marketing a website

Posted By: Valerie Jennings

onlinepic 300x225 How to Increase Your Sales Leads by Marketing a website

Here are a few tips to improve search engine optimization, use social media marketing and increase sales opportunities:

1.       Improve search engine optimization (SEO) and create an online brand to attract businesses looking for your company via targeted keywords.  Run a Google keyword suggestions report and include tags, keywords and links which support sales.

2.       Increase SEO by driving traffic from Twitter, Facebook, blogging, LinkedIn and Videos, which will increase the type of industries coming to your site.  These keywords should complement the online sales system.

3.      Identify a clear call to action via Twitter, YouTube or LinkedIn such as driving traffic to the main website to increase email opt-ins.

It is obvious that most sales leads are contingent on a social media marketing strategy. While it is important to incorporate social media tools into the sales process, it is more critical to leverage SEO blog posts to maintain a relevant image via Google search.  I would advise the company to utilize an e-newsletter to continuously market to the company’s online audience and drive regular traffic from a e-newsletter to the primary website.


Alicia Keys Uses Monster.com to Find New Blogger

Posted By: Valerie Jennings

I want to share a mashable.com article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with monster.com to hire a blogger for her website.

Alicia Keys Uses Monster.com to Find New Blogger

Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.

From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, Monster.com will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.

At this point, a group of applicants will be asked to create videos and writing samples for IAAS.com, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from Monster.com, will then look at the applicants and the top 10 will be selected and flown to New York.

The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.

Check out this video from IAAS.com:

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Indie films achieving mainstream success through social media

By: Leslie Fischer
para2 300x197 Indie films achieving mainstream success through social media

The American Heritage Dictionary defines the word paranormal as something that is “beyond the range of normal experience or scientific explanation.” Paranormal, then, is just the adjective to describe the marketing campaign behind Indie-Turned-Paramount-Success-Story, Paranormal Activity, described here in this article from Ad Age. When an independent horror flick with a $15,000 budget grosses $107.9 million in the box office and stands alone as mega-giant Paramount Pictures most profitable production yet, marketers and publicists the world over are left wondering if there is any other word left to aptly describe this seemingly unexplainable phenomenon, save paranormal. Social media gurus, however, are not surprised. In fact, this response generated through Facebook and Twitter is nothing short of normal.
Independent filmmakers can make this Cinderella story the norm for their home-grown babies at little to no cost purely through social media. By speaking to the interested, taking risks, personalizing the process and staying true to the message, indie films can make getting mainstream recognition, hype and profits anything but paranormal.


Valerie Jennings featured in article; 50 Great Tips to Elevate Your Personal Brand

Posted By: Jared Cook

I would like to thank Cindy Yantis for featuring Valerie Jennings and Jennings Social Media Marketing in her post on tips to elevate your personal brand.

50 Seriously Great Tips to Elevate Your Personal Brand
By Cindy Yantis

I love connecting with extraordinary people; it’s part of my amazing journey in this life. And, in my current stead of helping people build meaningful and successful careers I have had the esteemed pleasure of running across remarkable folks who are really out there DOING IT, people who have exploded their personal brands!

48. Be REALLY effective on Twitter!

“Google’s real time search has changed the way the search engine finds tweets. Now, tweets must include keywords that your clients, prospects and press use to find information about products, services and businesses. For these reasons make sure you: run a Google keyword report on search trends and use these keywords in your tweets; use Trendistic.com – A Twitter application that allows you to search for what’s trending on Twitter; review Twitter trends daily and incorporate these trending keywords and phrases into your Tweets as long as they are relevant to your target audience, otherwise it’s spam! Use #hashtags to #SEO your message via Twitter so you can be discovered; use simple language that offers advice, how to’s and important information that is Google-friendly to real time search.” Valerie Jennings, jenningssocialmedia.com

Click here for the entire article


Treehugger.com Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:

By: Billy Griffin

I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.

green 300x196 Treehugger.com Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:
Treehugger.com, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, Treehugger.com invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.
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Social Media Offers the Eco Fashion Industry the Perfect Niche to Prove Permanence:

By: Billy Griffin

Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.

websites like Ecouterre.com, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”
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Jennings Social Media Marketing: How to Search Engine Optimize Tweets

Posted By: Jared Cook

As Twitter continues to make national headlines, companies are racing to search engine optimize their tweets and now with Googles real time search there are different ways to get ahead of the conversation.

In the latest video from Jennings Social Media Marketing, how to search engine optimize (SEO) tweets. Google real time search updates as stuff is happening around the web-for example, live tweets, Yahoo Answers, news articles and web pages now stream in on the actual results pages for your query. Search engine optimization twitter tools used for real time search include Twitterfall, Trendistic, and Tweetbeep. Mike Dobbs from mashable.com gives the top ten twitter SEO tips that are out of this world.

Picture 1 Jennings Social Media Marketing: How to Search Engine Optimize Tweets


Top 10 Search Engine Optimization Tips for Twitter

Posted by: Anna Nelson

Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Mashable.com. Twitter pages and individual tweets now appear in Google search results.

img1 Google Search Mashable 300x226 Top 10 Search Engine Optimization Tips for Twitter

Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:

  1. Choose a good handle

    Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…

  2. Select an account name wisely

    Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…

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How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Posted By: Xavier Loya

Here is some information from an article by Fred Aun, a writer for Clickz.com, about the impact and increase of advertising via social media.

social media 300x276 How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Advertising is not a turnoff to people who love social media websites. In fact, many MySpace and Facebook users said ads on their favorite social sites have prompted them to buy something, according to a new report from Razorfish.

In its survey-based publication named “FEED: The Razorfish Consumer Experience Report,” the digital marketing agency says 76 percent of the 1,006 people surveyed said they didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Razorfish also found that 40 percent of the respondents said they made purchases due to seeing those ads.

Read article: http://www.clickz.com/3631324


How the Travel & Resort Industry is Utilizing Social Media Marketing

Posted By: Jared Cook

I want to share an article written by Melissa Jun Rowley from Mashable.com about social media and the resort industry.

OW ExteriorPool 300x200 How the Travel & Resort Industry is Utilizing Social Media Marketing

How the Resort Industry is Using Social Media

A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.

Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.

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How Green Businesses can Utilize Social Media Marketing to Reach Green Bloggers, Reporters and Consumers

By: Leslie Fischer

Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.

Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a mashable.com article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.

Green Tweets: 75+ Environmentalists to Follow on Twitter

Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.

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If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!

office tips How Green Businesses can Utilize Social Media Marketing to Reach Green Bloggers, Reporters and Consumers


Jennings Social Media Marketing releases new video with Valerie Jennings

Posted By: Jared Cook

This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.

Watch the history of her business and some featured work by Jennings:

jennings 300x208 Jennings Social Media Marketing releases new video with Valerie Jennings