JSMM & VBM Announce Summer 2013 Video Blog Packages: VBM Rolls Out Newest Promotion
By Valerie Jennings, CEO of JSMM & VBM
Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), a sister company to JSMM announced new summer video blog pricing. Video blogs (vblogs) are video weblogs that capture the essence of a subject matter expert, discussing key points of content. These short excerpts are not to be confused with a promotional Web video as they constitute the core messages of a particular topic without much editing or special effects.
Vblogs may be published on a blog, YouTube channel, social networking site(s) or embedded in a Marketwired press release. The purpose of the vblog is to direct SEO attention, subject matter expertise, content development and fast-paced social media sharing. The vblogs should not be longer than 30 seconds.
Here are a few pricing options, but custom packages are available upon request. See distribution options for additional pricing.
Basic: $600
- 3 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Professional: $1,200
- 6 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Enterprise: $2,000
- 10 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Custom: Available Upon Request
*Social Media Marketing Pricing:
Jennings Social Media Marketing (JSMM) is a full-service, social media marketing agency, providing boutique-style services for small to publicly traded companies. Viral Bolt Media (VBM), a sister company to JSMM, provides viral Web videos, social sharing and distribution services. VBM also offers tailor-made videos including promotional, campaign-style, subject-matter testimonials, whitepapers and informational. These Web videos, for YouTube and other social media marketing channels, are filmed with a professional HD camera, lights and audio kit and are edited with professional software. Scripting, production setup, video editing and some special effects are included in these types of videos. Pricing is available soon for Summer 2013. For a complete list of services, please contact Valerie Jennings at 913.424.3042 or valerie@viralboltmedia.com.
*Businesses that are not already a client of JSMM, may opt-into any of the following packages for video distribution. Companies that are clients of JSMM’s may also upgrade to some of the specific video marketing services, but many of these items may already be included in the monthly packages or prices. See Valerie Jennings for additional information.
Basic: $1,000
- Promote 3 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Professional: $1,500 + Marketwired
- Promote 6 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Enterprise: $2,500 + Marketwired
- Promote 10 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Custom: Available Upon Request
JSMM Welcomes New Clients
By Valerie Jennings, CEO of JSMM
We are very excited to announce a few new clients this spring. Welcome Experience Fitness, LLC, Evologic, and Spaces, Inc. Thank you for becoming JSMM’s new clients!
Experience Fitness, LLC is a private fitness studio located in Overland Park, Kan. providing personal training, small group training, youth training and boot camp training. Experience Fitness LLC prides itself on its nationally certified and experienced trainers with the knowledge and attitude to help achieve goals.
Evologic is a complete resource for ever-changing office needs. They specialize in systems furniture installation & re-configuration, space planning & design, relocation services, project management, warehouse & asset management and furniture refurbishment. Their service offering is complemented by office furniture procurement and an architectural product offering for the modular, agile and environmental office of today and tomorrow.
Spaces, Inc. is an interior architectural and space planning firm founded in 1987 in Lenexa, Kan., Spaces specializes in providing solutions for workplace environments. Their philosophy – the cornerstone of our success – remains the same: partnering with their clients to meet the business goals.
What is Social Media E-Commerce?
Posted by: Valerie Jennings, CEO of JSMM
I get a lot of questions about what is on the horizon for social media e-commerce. Here is a quick Q&A regarding the basics of social media e-commerce. If you have additional questions, please post via the comments.
1. What is social e-commerce?
Social e-commerce is the integration of social media and traditional online shopping.
2. Why should brands care?
Social media marketing may generate revenue for B2C brands. Utilizing new social media channels, apps, offers, coupons, etc. brands can capitalize on a quantifiable ROI.
3. How do you measure social e-commerce?
Facebook may be the easiest channels to point to. Its new “offers” feature allows brands to track how many consumers claimed an offer. However, tracking links, coupon codes or landing pages, may be the best way to drive metrics.
Thank you Gus Wagner of Mo.com for Interviewing Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, for Her Business Success
Posted by Micah Pratt, president of JSMM
Mo.com, a business entrepreneur website, featuring top executives, professionals and companies, recently interviewed Valerie Jennings, CEO of JSMM and VBM. Here is the interview.
Valerie Jennings – Jennings Social Media Marketing
Gus: How have you managed to launch Viral Bolt Media by leveraging the experience and success of Jennings Social Media Marketing?
Valerie: I took the best assets of JSMM such as our trade secret monetization process for social media and incorporated it into the new company. I also added additional services, which JSMM was not offering via its trade secret process to add value to the YouTube videos, SEO video content and provide robust user-generated content (UGC) strategies. Additionally, JSMM had a lot of clients that required niche video content, which we were providing, but not in an exclusive model that enhances YouTube video distribution. Moreover, we are excited to test emerging distribution software that will enable clients to upload, distribute and SEO content across thousands of websites, social media channels, games and content platforms. Our biggest advantage is that we have a very secure position in the social media industry, we know how to monetize social media and we are not afraid to take calculated business risks. JSMM and VBM work hand-in-hand to achieve, successful, profitable business techniques for all types of industries, verticals or sizes ranging from startups to publicly traded companies.
Gus: What are your aspirations as a CEO of two companies? Can you share some of your strategies for balancing two demanding positions?
Valerie: It is an insurmountable task, however, I have prepared for this endeavor. I’m not afraid to assume more responsibility, size, clients and staff as long as my current team is ready for the challenge. Our team inside JSMM and VBM are both equally skilled in many areas, but their maturity to manage social media marketing is far superior that many groups out there today. We have many qualified and talented people working across the U.S. in both businesses.
Generally speaking, it is not unheard of for CEOs to have many businesses, however, it’s very difficult to understand the luxuries in life when one is overwhelmed with just work. My work/life balance is skewed more towards work, but in time it will all payoff for everyone involved, including our clients.
Gus: What are some tips for having an effective marketing campaign on You Tube?
Valerie: R&D: There is ample data, research trending topics, apps, SEO tools and even scoring techniques, to find the best and most qualitative research to design a strong creative strategy. Reviewing the right types of data can enhance the right tone, creative, messaging, branding and viral effects, but it can also take your audience to the next level, too. I think planning an aggressive strategy means solid SEO, creative and viral software to enhance the reach, virality, targeted advertising, organic search and maybe sales. If brands want to take advantage of YouTube, they need to know that branding is not just viral via creative tactics; it’s viral because you made it viral by design. Data drives all outcomes.
Gus: What are some emerging trends that you’re excited about or think that our readers should be paying attention to?
Valerie: YouTube is driving more and more sales opportunities and continues to be the best SEO resource for creating content. SEO will never go away but how and why the search engines function the way they do, continues to drive social media marketing. In the future, Google may just say: If you don’t know social, stay off the Web. That is where it’s heading today. All search engine optimization (SEO) and website traffic is being driven by social media engagement, i.e. social media optimization (SMO). Pinterest is also shaping up to be one of the most successful social networks to date. The site continues to demonstrate quality e-Commerce opportunities, website referral traffic and social engagement. If Foursquare could incorporate some of Pinterest’s advantages such as website referral traffic, it might become a better monetization resource down the road. Lastly, blogging is becoming more and more of a thing of the past, and everyone wants images, short messages and engagement. To make blogging work, more visual content and more exploration of what users want to read will become a high priority in the days ahead.
MO: Can you expand on how taking advantage of social media marketing can be one of the most effective ways to increase success of a business?
Valerie: By incorporating the use of social media marketing into an overall business plan, a company can expect to double or triple its user-base in months. If brands can think about their best creative assets, marketing materials and even content, they can build a network around low-hanging fruit that will meet the needs of quality content, engagement metrics and even robust campaigns that spin-off from the lessons learned early on it social media. It’s without a doubt that as more brands jump into social media, they will have a lot of big lessons ahead of them. Companies must think the way their customers, clients, vendors or stakeholders do and emerge themselves into their worlds before they begin talking about big picture social media strategies. Listening is typically how this is defined, however, listening only gets a business so far, if the brand is unfamiliar with SEO trends, analysis, influencer evaluations and even how to go to market fast. Companies that sit around thinking about how to build up huge internal teams are going to find themselves sitting on the sidelines while the more aggressive teams build up internal alliances across corporate communications, sales, marketing, digital and their customer service centers. If a business wants to get a head start into the social media world, think big, go small first and then get aggressive. This is how it works best when a company is just trying to get going.
Gus: What are some tips for brands who want to intrigue customers with new and exciting products via video?
Valerie: Build a content series that will pique the interest of their target audience, influencers and the media. R&D analysis reports will prove which types of content influencers, prospects, clients/customers and the press are interested in and how to combine this with a solid content strategy that supports the brand. The strategy is developing content that supports those points and intercepts somewhere in the middle to engage with a robust audience. Rich and smooth content will go viral. The proof is always in the pudding.
JSMM Reviews Wyndham ® Extra Holidays Social Media
By Micah Pratt, president of JSMM
In lieu of the New Year and all things social, I wanted to spend a moment reviewing our work with Wyndham ® Extra Holidays. The brand’s social media has evolved so much since 2009 when JSMM first began working with the team. We are so grateful and appreciative of the opportunity to launch EH’s social media very early in the social media, travel and e-commerce spaces.
What we learned- a lot. To say the least over time, we have found the need for a more aggressive and geo-targeted strategy with influencers, bloggers and media; more aggressive SEO across channels; and most importantly, the opportunity to fully integrate social with e-commerce. All of these items combined, gives us deeper perspective into the next year. Check out the Facebook page, blog or YouTube.
Thank you for being a great client. Happy 2013.
Viral Bolt Media, Sister Company to JSMM, Produces & Distributes Frank Ancona Honda Demolition YouTube Video
By Valerie Jennings, CEO of JSMM & VBM
Last month, Viral Bolt Media (VBM), our sister company to JSMM, created new video content for a YouTube series, featuring the $6 million construction remodel at Frank Ancona Honda. We are truly honored to have an amazing project and client to begin promoting our new company. We do have a few other video projects in development, however, this is our first available case study via VBM. If you have further questions, please contact me at valerie @ viralboltmedia. com.
Jason Heard, sales manager at Frank Ancona Honda, hosted the video during the live demolition of the dealership. We wrote the script; search engine optimized the copy, tags and categories; distributed the video across all social media channels, the e-newsletter and Marketwire’s special video embed wire service; pitched the story to key influencers; and provided a high level ROI report.
Here are some of the key ROI results –
- Marketwire Video Press Release Performance: 2,054 total pageviews
- e-Newsletter ROI: Approximately five times more link clicks than previous e-newsletters
- Video Press Release SEO: The release showed up on 24 Google page results
- Major News Sites Impressions: MarketWatch, 22.8 million monthly visits, and Reuters, 14.4 million monthly visits
- YouTube Views: Pending, but more than 322 in a few weeks
Jennings Social Media Marketing Kicks Off the Holiday Season With Facebook Contest: Enter for a Chance to Win $15,000 in Social Media Services
By Allison McGown, producer of Viral Bolt Media
Jennings Social Media Marketing (JSMM), a full-service, custom social media agency, is pleased to announce its Facebook campaign in time for the holidays. Enter for a chance to win $15,000 in social media services.
ENTER NOW. To be eligible, review the contest rules.
According to Valerie Jennings, CEO of JSMM, the contest is designed to attract business owners, marketing professionals and digital media strategists, who want to play in social media without making a serious investment right out of the gate. ”We want to give those naysayers a chance to win with social media without investing any money. The naysayers out there, wherever you are: play the game, enter for a chance to win and see if you get to experience social media for free. Happy holidays!”
Entries must be received by Monday, December 10, 2012.
Viral Bolt Media Launch Party Reviews Best Inspirational Speeches from Top Kansas City Entrepreneurs
By Allison McGown, producer of VBM
Oct 25, 2012 marked the official launch of the Viral Bolt Media (VBM) launch party. Several top Kansas City entrepreneurs and business leaders spoke on behalf of Valerie Jennings, CEO of Jennings Social Media Marketing & Viral Bolt Media. Here are some of the most amazing speeches delivered by Valerie Jennings, Butch Rigby, owner of Screenland Theatres; Greg Kratofil, attorney/shareholder at Polsinelli Shughart PC; Steve Roatch, CEO of Twentyseven Global; Greg Elliott, director of business development at 1102 GRAND; and Kurt Ruf, principal of Ruf Strategic Solutions.
Here is something you don’t hear everyday: According to Steve Roatch, CEO of Twentyseven Global, “I am not going to tell her the ROI. It’s positive, it’s large- she would raise my rates!”
The most memorable moment was reviewing all the amazing comments these thought-leaders had to say about Valerie as an entrepreneur and leader in social media.
Butch Rigby, owner of Screenland Theatres, summarized it best when he said; “She was way ahead of her time in terms of social media. The future is in social media! The social media aspect of public relations is still, and has always been, one of the most important parts of business. I was so impressed with this back then. My own business was indeed, probably more reliant on social media. I would say that my business, Screenland Theatres receives 95 percent of its business through social media. The idea now of taking that next step and being a leader with Viral Bolt Media makes sense to me. This is a new way of looking at, what would have been, television commercials. We are getting the picture out in so many avenues and coordinating the avenues. I am not only thrilled to know Valerie as a friend, but as a business associate,” said Rigby.
Jennings Social Media Marketing Reviews Online Shopping for Automotive Dealerships
ensures high reach and a low index against the broader population
Viral Bolt Media, a YouTube Video Production & Social-Sharing Company, Announces Launch Party at OfficePort
Posted by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Viral Bolt Media (VBM), a YouTube video production and social-sharing company, is hosting a launch party at OfficePort on Thursday, October 25, 2012 from 6-7:30 p.m.
Valerie Jennings, CEO and founder, is excited to invite many prestigious businesses in the local area to celebrate the new company. ”We are so excited to announce Viral Bolt Media in Kansas City, and want to thank everyone who has already demonstrated their support, enthusiasm and signed contracts with our new business. VBM will be an extremely complementary company to Jennings Social Media Marketing, which I have owned for more than nine years. Please join us in celebrating this next endeavor,” said Jennings.
Hosts include Greg Kratofil, shareholder and attorney at Polsinelli Shughart; Greg Elliott, director of business development at 1102 GRAND; and Kurt Ruf, principal of Ruf Strategic Solutions.
To RSVP, call 816.221.1040 or send an email to info@jenningssocialmedia.com.
LOVEPOST Launches Social Media Strategy with Jennings Social Media Marketing
By: Micah Pratt, president of JSMM
Jennings Social Media Marketing began working with LOVEPOST.com, a new online community for couple’s who want to share their love stories and wedding details, in late February. JSMM was tasked with launching its social networking channels including Facebook, Twitter, Pinterest, YouTube and Google+, writing Marketwire press releases and increasing SEO and SMO The main goal of JSMM’s was to drive traffic to LOVEPOST.com and increase the number of profiles created on the wedding planning site.
In early April, JSMM launched LOVEPOST.com’s first Facebook contest. The contest saw immediate success in both Facebook engagement, increasing its fan base from zero to over 5,000 in a three month period, and collected hundreds of emails. JSMM has also used Facebook ads, promoted Facebook posts and Twitter hashtags to track engagement across the channels.
In August, JSMM announced LOVEPOST.com’s new video channel that features original content from relationship and wedding experts including Gabrielle Bernstein, Kimberly Richmond, Antonio Gonzales and Bravo’s ‘Miss Advised’ star, Amy Laurent.
Currently, JSMM is developing a ‘Pin IT to Win It’ contest to take advantage of the newest social networking channel, Pinterest. JSMM believes Pinterest is the most prominent channel in the wedding industry and wants to tap into the bridal community that uses it to gain inspiration and plan wedding details. The contest’s estimated launch date is early October.
JSMM Teaches Social Media Marketers New Tactics at KC Summit
By: Tumara Rogers, Social Media Marketer, Jennings Social Media Marketing
Valerie Jennings - CEO and Founder, Tumara Rogers - Social Media Marketer
During Jennings Social Media Marketing’s opening day of the summit to educate the new team members, I am outnumber by the new interns . Thirteen years in corporate America with the self-coined nickname as corporate guru, the view from a new way of approaching business is exciting and a little frightening. JSMM is moving forward at lighting speeds to keep up with the ever-changing social media industry. The mentality of eat or be eaten creates a breathtaking view from here. As the information flows fluidly from the founder Valerie Jennings to our eager and hungry minds, I am reminded of the changing times.
Social media is a virtual world comprised of many new ways of approaching marketing within a company. The old way of traditional marketing thinking doesn’t fit the social media market. By getting a firsthand educational lesson from a veteran in the industry the reality of how quickly this industry pivots is apparent in the lesson activities of the day. Facebook posts are focused on visual content and happy go lucky daily posts, while Twitter focuses on articles and shout outs to great articles. The realization that every media platform has different needs and user desires is beyond apparent.
As corporate America strives to stay consistent and predictable, the social media world is changing the face of business. JSMM has continued the social media virtual world into the company culture. Embracing virtual life has a freedom every corporate cubical junkie desires. Congratulations Jennings Social Media Marketing for continually morphing and successfully leading the future of social media and business in America.
Social Media Marketing Firm Hosts Training Summit for Team Members
By: Alli Heitzenrater, Intern
Alli Heitzenrater, intern, and Valerie Jennings, CEO.
This past week, Jennings Social Media Marketing (JSMM) hosted its first internal social media summit in Kansas City to study the world of social media. Four participants met together while two were video called in because they couldn’t make it. The summit covered an in-depth look at social media channels such as Twitter and Facebook, search engine optimization, social media optimization and blogging. This is the first summit JSMM has hosted because the company is growing at a fast pace and has hired Tumara Rogers, social media marketer, and Alli Heitzenrater and Cassie Stubbs, summer interns.
JSMM Hosts Training Summit for Team in Kansas City
By: Cassie Stubbs, Intern
Alli Heitzenrater, Intern; Tumara Bosnell, Social Media Marketer; Chelsea Lee-Lewis, Social Media Marketing Manager ; Cassie Stubbs, Intern
This week in Kansas City, Jennings Social Media Marketing (JSMM) held a summit for training team members in the ever-changing social media world. As a business that lives and breathes social media, the team needs to stay up-to-date on all things social media. The summit went over Facebook marketing, Twitter features, the professional use of blogging and the importance of SEO. JSMM welcomed three new members to its team this week, eager to learn the trade. To enhance social media standards, JSMM Skype’d with two team members who could not make it to the summit.
Why Facebook Bought Instagram: How will brands leverage this powerful photo app?
Posted by: Valerie Jennings, CEO of Jennings Social Media Marketing
While I enjoy utilizing Instagram for my own personal photography like snapping photos on trips or catching my nephews or niece in a candid shot, I can see why the Instagram purchase was of extreme value to Facebook.
Facebook is about sharing beautiful, inspirational and entertaining content while incorporating the brand into the messaging. It also gives consumers an opportunity to share their perspectives, experiences and enjoyment, too. Ford has already utilized Instagram for a photo contest on Facebook, and I’m sure many other popular brands have incorporated the app into their consumers’ social media strategy as well.
Give Instagram a shot. We will be launching something new for our clients and perhaps JSMM via Instagram and Facebook.
Facebook Meets Instagram: What It Means for Your Brand
When it comes to Facebook’s $1 billion acquisition of Instagram, details are still coming into focus. In a public statement, Facebook CEO Mark Zuckerberg said that Instagram will continue to grow independently — but further details about how the platforms will eventually weave together have not been provided. Nevertheless, the Instagram/Facebook combo presents new challenges to and opportunities for marketers.
Jennings Social Media Marketing Reviews Pinterest Top Picks & Facebook Face-Off
Posted by: Valerie Jennings, CEO of Jennings Social Media Marketing
I think Pinterest just might be it for this year. I love this social networking site. Here are my favorite brands on Pinterest right now. Check them out and don’t forget to follow us!
I also picked a few new Facebook timelines that did an excellent job rolling out their brand, using a great cover photo, milestones and telling their amazing stories.
Pinterest Picks –
1. Kate Spade
3. Whole Foods
4. WSJ
5. Mashable
Facebook Face-Off –
2. Burberry
3. Coca-Cola
4. Old Spice
5. Red Bull
Valerie Jennings, CEO of Jennings Social Media Marketing, Presents at KARL Graduate Program Winter Summit 2012: Presentation Available via Download
Posted by: Megan Spreer, social media marketing manager at JSMM
Valerie Jennings, CEO of Jennings Social Media Marketing, addressed participants of the Kansas Agriculture and Leadership program this Tuesday during the KARL Graduate Program Winter Summit in Manhattan, Kan. Jennings spoke about the importance of social media, message boards and blogs to the Smartphone society, a society that is quickly including farm and agriculture leaders.
Her presentation covered numerous important key points such as:
- Stats about mobile usage: 91% of mobile Internet usage is to socialize
- Who uses this technology: The average American spends 2.7 hours a day socializes on their mobile device
- How to use it for their best results: The best mobile apps for the Agriculture industry
- Case studies: A farmer tweeted a photo of dying soy beans and soon has a response from a plant pathologist
- Why it’s important to them: Farmers and ranchers can connect to the community
Download a copy of the presentation now.
Valerie Jennings 
Cassie Stubs
Katie Stumpf
