JSMM & VBM Announce Summer 2013 Video Blog Packages: VBM Rolls Out Newest Promotion
By Valerie Jennings, CEO of JSMM & VBM
Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), a sister company to JSMM announced new summer video blog pricing. Video blogs (vblogs) are video weblogs that capture the essence of a subject matter expert, discussing key points of content. These short excerpts are not to be confused with a promotional Web video as they constitute the core messages of a particular topic without much editing or special effects.
Vblogs may be published on a blog, YouTube channel, social networking site(s) or embedded in a Marketwired press release. The purpose of the vblog is to direct SEO attention, subject matter expertise, content development and fast-paced social media sharing. The vblogs should not be longer than 30 seconds.
Here are a few pricing options, but custom packages are available upon request. See distribution options for additional pricing.
Basic: $600
- 3 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Professional: $1,200
- 6 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Enterprise: $2,000
- 10 videos: Each up to 30-seconds in length.
- May include logos, titles and simple edits to smooth out the video.
- No special effects, motion graphics, music or transitional edits such as wipes, etc. Vblogs do not require this type of editing.
- Camera includes HD Sony handycam specific for YouTube, but no professional lighting or sound.
- Scriptwriting is not included and should be discouraged to maintain the authenticity of the content. However, strategic planning, messaging and bullet points are encouraged to entice the viewer and position the brand properly.
- Keyword analysis is included, but not competitive research and development, i.e. competitive research per client/per industry.
- Social media marketing is extra, unless the business is already a client of JSMM (See pricing options for social media marketing, viralizing video content, distribution and SEO.) *See below.
Custom: Available Upon Request
*Social Media Marketing Pricing:
Jennings Social Media Marketing (JSMM) is a full-service, social media marketing agency, providing boutique-style services for small to publicly traded companies. Viral Bolt Media (VBM), a sister company to JSMM, provides viral Web videos, social sharing and distribution services. VBM also offers tailor-made videos including promotional, campaign-style, subject-matter testimonials, whitepapers and informational. These Web videos, for YouTube and other social media marketing channels, are filmed with a professional HD camera, lights and audio kit and are edited with professional software. Scripting, production setup, video editing and some special effects are included in these types of videos. Pricing is available soon for Summer 2013. For a complete list of services, please contact Valerie Jennings at 913.424.3042 or valerie@viralboltmedia.com.
*Businesses that are not already a client of JSMM, may opt-into any of the following packages for video distribution. Companies that are clients of JSMM’s may also upgrade to some of the specific video marketing services, but many of these items may already be included in the monthly packages or prices. See Valerie Jennings for additional information.
Basic: $1,000
- Promote 3 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Professional: $1,500 + Marketwired
- Promote 6 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Enterprise: $2,500 + Marketwired
- Promote 10 videos.
- SEO descriptions per video.
- Distribution across social media and social networking sites including Marketwired, Twitter, Facebook, YouTube and blog(s).
- Upload each video on one video channel or two video channels, however, the channels must already be created.
- Video reporting may include SEO results, views, shares, comments, likes, tweets or e-News open-rates.
- Additional vendor costs such as Marketwired press releases are extra and may include additional copy editing costs.
- Additional video requests may be offered via another package. (See Valerie Jennings)
Custom: Available Upon Request
JSMM Announces Newest Client: TITLE Boxing Club® – Parkville
By Valerie Jennings, CEO of JSMM
JSMM is very excited to be lacing up the gloves with TITLE Boxing Club® - Parkville on developing a knockout social media strategy. Located in Parkville, Mo., TITLE Boxing Club® – Parkville is independently owned and operated by Tracie Burke and is part of the TITLE Boxing Club® franchise!
TITLE Boxing Club® offers explosive total body boxing and kickboxing fitness workouts that help women and men burn up to 1,000 calories an hour in group classes. TITLE Boxing Club® started in Overland Park, Kan., and there are over 50 TITLE Boxing Clubs® open across the United States.
TITLE Boxing Club – Parkville offers classes Monday through Sunday.
Thank you Gus Wagner of Mo.com for Interviewing Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, for Her Business Success
Posted by Micah Pratt, president of JSMM
Mo.com, a business entrepreneur website, featuring top executives, professionals and companies, recently interviewed Valerie Jennings, CEO of JSMM and VBM. Here is the interview.
Valerie Jennings – Jennings Social Media Marketing
Gus: How have you managed to launch Viral Bolt Media by leveraging the experience and success of Jennings Social Media Marketing?
Valerie: I took the best assets of JSMM such as our trade secret monetization process for social media and incorporated it into the new company. I also added additional services, which JSMM was not offering via its trade secret process to add value to the YouTube videos, SEO video content and provide robust user-generated content (UGC) strategies. Additionally, JSMM had a lot of clients that required niche video content, which we were providing, but not in an exclusive model that enhances YouTube video distribution. Moreover, we are excited to test emerging distribution software that will enable clients to upload, distribute and SEO content across thousands of websites, social media channels, games and content platforms. Our biggest advantage is that we have a very secure position in the social media industry, we know how to monetize social media and we are not afraid to take calculated business risks. JSMM and VBM work hand-in-hand to achieve, successful, profitable business techniques for all types of industries, verticals or sizes ranging from startups to publicly traded companies.
Gus: What are your aspirations as a CEO of two companies? Can you share some of your strategies for balancing two demanding positions?
Valerie: It is an insurmountable task, however, I have prepared for this endeavor. I’m not afraid to assume more responsibility, size, clients and staff as long as my current team is ready for the challenge. Our team inside JSMM and VBM are both equally skilled in many areas, but their maturity to manage social media marketing is far superior that many groups out there today. We have many qualified and talented people working across the U.S. in both businesses.
Generally speaking, it is not unheard of for CEOs to have many businesses, however, it’s very difficult to understand the luxuries in life when one is overwhelmed with just work. My work/life balance is skewed more towards work, but in time it will all payoff for everyone involved, including our clients.
Gus: What are some tips for having an effective marketing campaign on You Tube?
Valerie: R&D: There is ample data, research trending topics, apps, SEO tools and even scoring techniques, to find the best and most qualitative research to design a strong creative strategy. Reviewing the right types of data can enhance the right tone, creative, messaging, branding and viral effects, but it can also take your audience to the next level, too. I think planning an aggressive strategy means solid SEO, creative and viral software to enhance the reach, virality, targeted advertising, organic search and maybe sales. If brands want to take advantage of YouTube, they need to know that branding is not just viral via creative tactics; it’s viral because you made it viral by design. Data drives all outcomes.
Gus: What are some emerging trends that you’re excited about or think that our readers should be paying attention to?
Valerie: YouTube is driving more and more sales opportunities and continues to be the best SEO resource for creating content. SEO will never go away but how and why the search engines function the way they do, continues to drive social media marketing. In the future, Google may just say: If you don’t know social, stay off the Web. That is where it’s heading today. All search engine optimization (SEO) and website traffic is being driven by social media engagement, i.e. social media optimization (SMO). Pinterest is also shaping up to be one of the most successful social networks to date. The site continues to demonstrate quality e-Commerce opportunities, website referral traffic and social engagement. If Foursquare could incorporate some of Pinterest’s advantages such as website referral traffic, it might become a better monetization resource down the road. Lastly, blogging is becoming more and more of a thing of the past, and everyone wants images, short messages and engagement. To make blogging work, more visual content and more exploration of what users want to read will become a high priority in the days ahead.
MO: Can you expand on how taking advantage of social media marketing can be one of the most effective ways to increase success of a business?
Valerie: By incorporating the use of social media marketing into an overall business plan, a company can expect to double or triple its user-base in months. If brands can think about their best creative assets, marketing materials and even content, they can build a network around low-hanging fruit that will meet the needs of quality content, engagement metrics and even robust campaigns that spin-off from the lessons learned early on it social media. It’s without a doubt that as more brands jump into social media, they will have a lot of big lessons ahead of them. Companies must think the way their customers, clients, vendors or stakeholders do and emerge themselves into their worlds before they begin talking about big picture social media strategies. Listening is typically how this is defined, however, listening only gets a business so far, if the brand is unfamiliar with SEO trends, analysis, influencer evaluations and even how to go to market fast. Companies that sit around thinking about how to build up huge internal teams are going to find themselves sitting on the sidelines while the more aggressive teams build up internal alliances across corporate communications, sales, marketing, digital and their customer service centers. If a business wants to get a head start into the social media world, think big, go small first and then get aggressive. This is how it works best when a company is just trying to get going.
Gus: What are some tips for brands who want to intrigue customers with new and exciting products via video?
Valerie: Build a content series that will pique the interest of their target audience, influencers and the media. R&D analysis reports will prove which types of content influencers, prospects, clients/customers and the press are interested in and how to combine this with a solid content strategy that supports the brand. The strategy is developing content that supports those points and intercepts somewhere in the middle to engage with a robust audience. Rich and smooth content will go viral. The proof is always in the pudding.
JSMM Reviews Wyndham ® Extra Holidays Social Media
By Micah Pratt, president of JSMM
In lieu of the New Year and all things social, I wanted to spend a moment reviewing our work with Wyndham ® Extra Holidays. The brand’s social media has evolved so much since 2009 when JSMM first began working with the team. We are so grateful and appreciative of the opportunity to launch EH’s social media very early in the social media, travel and e-commerce spaces.
What we learned- a lot. To say the least over time, we have found the need for a more aggressive and geo-targeted strategy with influencers, bloggers and media; more aggressive SEO across channels; and most importantly, the opportunity to fully integrate social with e-commerce. All of these items combined, gives us deeper perspective into the next year. Check out the Facebook page, blog or YouTube.
Thank you for being a great client. Happy 2013.
Viral Bolt Media, Sister Company to JSMM, Produces & Distributes Frank Ancona Honda Demolition YouTube Video
By Valerie Jennings, CEO of JSMM & VBM
Last month, Viral Bolt Media (VBM), our sister company to JSMM, created new video content for a YouTube series, featuring the $6 million construction remodel at Frank Ancona Honda. We are truly honored to have an amazing project and client to begin promoting our new company. We do have a few other video projects in development, however, this is our first available case study via VBM. If you have further questions, please contact me at valerie @ viralboltmedia. com.
Jason Heard, sales manager at Frank Ancona Honda, hosted the video during the live demolition of the dealership. We wrote the script; search engine optimized the copy, tags and categories; distributed the video across all social media channels, the e-newsletter and Marketwire’s special video embed wire service; pitched the story to key influencers; and provided a high level ROI report.
Here are some of the key ROI results –
- Marketwire Video Press Release Performance: 2,054 total pageviews
- e-Newsletter ROI: Approximately five times more link clicks than previous e-newsletters
- Video Press Release SEO: The release showed up on 24 Google page results
- Major News Sites Impressions: MarketWatch, 22.8 million monthly visits, and Reuters, 14.4 million monthly visits
- YouTube Views: Pending, but more than 322 in a few weeks
Thanks to Auctioneer Magazine for Publishing Valerie Jennings’ Social Media Marketing Insights
Posted by: Katie Stumpf, Intern at JSMM
Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, was recently highlighted in Bryan Scribner’s article published in Auctioneer Magazine, the official publication of the National Auctioneers Association. In the article, Jennings gives her thoughts, approaches and strategies on integrating social media into a marketing plan.
Social Media Marketing: Give your customers something to talk about
Inspirational Entrepreneurs Speak About Most Exciting Startup Moments, Featuring Valerie Jennings
Posted by: Katie Stumpf, Intern at JSMM
Kansas City’s most influential technology professionals and enthusiasts discussed the local entrepreneurial spirit at a launch party for Viral Bolt Media (VBM), a YouTube video production and social sharing company.
Watch video: Inspirational Entrepreneurs Speak About Most Exciting Startup Moments
Valerie Jennings, CEO of VBM and Jennings Social Media Marketing, suggests that more people should know of the exciting opportunities for entrepreneurship in the Kansas City area. “Have you looked into all the startups and the amazing entrepreneurs and all the incredible technology companies that we have in this area known for and as Silicon Prairie?” asks Jennings.
Greg Kratofil, attorney at Polsinelli Shughart PC; Kurt Ruf, principal of Ruf Strategic Solutions, praised Jennings on her accomplishments with not one but two startups. “Valerie is one of the people that can do anything,” says Kratofil.
Kansas City Social Media Marketing Company Shares Top Five Predictions for 2013 Including Pinterest, Foursquare, Facebook, Twitter and Google+
By: Valerie Jennings, CEO of Jennings Social Media Marketing
These are my top five social media marketing predictions for 2013. This list may not encompass the trends in the next months ahead, but it’s a fairly adequate outline of what the future looks like.
1) Pinterest continues to monetize social media. However, without an open API platform, it’s a little too soon to see its full potential. Overall, I don’t see any reason why all brands across all industries wouldn’t take advantage of this monetization platform. While social media isn’t just about sales, Pinterest offers brands real value via their pinners by building content that they love, feel inspired by and may feel inclined to purchase. It could be the next best e-commerce platform in the social media marketplace. It’s already one of the top social networks for referring website traffic. I would highly recommend it to all brands.
2) Foursquare will continue to offer monetization opportunities for brands via the check in feature. Foursquare’s recent modifications to allow franchise pages to have one brand a page is a nice addition to tracking data analysis, engagement and ROI. If Foursquare can monetize differently, other than rewards via their check in system, allowing for a more integrated social media campaign which effects all other social networks, it would open up the doors for a more targeted location based campaign. This would trigger insights in geographical markets where consumers engage more heavily via Foursquare. This would also allow the brand to have more confidence in a social media presence with a heavier emphasis on Foursquare where insights prove substantial engagement throughout a local zip code. While Foursquare, Twitter and Facebook synchronize, there is still room for improvement to determine a way in which the location-based model integrates more heavily with Twitter including viral tweets in targeted areas where Foursquare is performing very well for a brand. However, this could improve campaign functionality, engagement, monetization and ROI. Foursquare continues to be one of the best location-based tracking platforms in the social media industry for brands.
3) While Facebook continues to be the top social network for businesses, large and small, there are some challenges ahead for this platform. The first issue is that Facebook is trying to be all things to all people and brands, diluting its social network impact across engagement. This is attributed to the fact that the edge rank scoring model has been changed substantially, affecting a brand’s ability to engage with its fans. Even though brands have the option to engage more readily via the promoted posts, sponsored stories and ads, this is still a paid investment versus the natural model of displaying a brand post to those who have liked the page. Lately, we have noticed a distinct decline in the viral nature of organic posts without utilizing one of Facebook’s paid models across all pages, all industries and sizes from publicly traded to small businesses. If Facebook continues to push brands into the paid model to increase its edge rank score, then this is not a pure social channel. Facebook continues to impress my colleagues and myself, and we know that Facebook will evolve over time to improve its algorithm for brands to purely reach, engage and monetize with its user base. Social networks ads are one of the greatest opportunities to reach a new targeted influential and action-oriented audience. We utilize Facebook ads across all clients, industries and brands, both large and small. There is still great value in tapping into Facebook’s resources. We just hope that Facebook continues to recognize the importance of collaborating with its businesses.
4) Twitter will continue to improve its customer service support while maximizing its reach across industries and large and small brands. We see the best value coming from the customer service elements in which it is very easy to track and measure performance on Twitter while engaging with customers. Complaints on Twitter about brands continue to be the best opportunity for businesses to improve its customer relationship with its audience. While Twitter still doesn’t have the full functionality of Facebook for tracking, analysis, engagement and ROI, its short messages break through the clutter with custom hashtags, SMO and engaging with key online influencers. Key online influencers continue to drive engagement for brands, monetization and ROI. Twitter contests are still extremely valuable for large brands that need to improve engagement and rapport with consumers and influencers. However, smaller businesses are still suffering from too much fragmentation across social networks and will need to rely on Twitter for organic SEO, engagement with influencers and maximizing headline news. ROI is still important on Twitter, although it’s been transformed into more of an influencer metric versus an engagement monetization tool.
5) Google+ is here to stay. If we don’t engage on the platform in the near future, Google will probably erase us off the search map.
If you have any questions, concerns or comments about the 2013 predictions, please reach out to Valerie Jennings via email valerie@jenningsocialmedia.com or via Twitter @ValerieJennings. As always, feel free to leave a comment.
Viral Bolt Media Launch Party Reviews Best Inspirational Speeches from Top Kansas City Entrepreneurs
By Allison McGown, producer of VBM
Oct 25, 2012 marked the official launch of the Viral Bolt Media (VBM) launch party. Several top Kansas City entrepreneurs and business leaders spoke on behalf of Valerie Jennings, CEO of Jennings Social Media Marketing & Viral Bolt Media. Here are some of the most amazing speeches delivered by Valerie Jennings, Butch Rigby, owner of Screenland Theatres; Greg Kratofil, attorney/shareholder at Polsinelli Shughart PC; Steve Roatch, CEO of Twentyseven Global; Greg Elliott, director of business development at 1102 GRAND; and Kurt Ruf, principal of Ruf Strategic Solutions.
Here is something you don’t hear everyday: According to Steve Roatch, CEO of Twentyseven Global, “I am not going to tell her the ROI. It’s positive, it’s large- she would raise my rates!”
The most memorable moment was reviewing all the amazing comments these thought-leaders had to say about Valerie as an entrepreneur and leader in social media.
Butch Rigby, owner of Screenland Theatres, summarized it best when he said; “She was way ahead of her time in terms of social media. The future is in social media! The social media aspect of public relations is still, and has always been, one of the most important parts of business. I was so impressed with this back then. My own business was indeed, probably more reliant on social media. I would say that my business, Screenland Theatres receives 95 percent of its business through social media. The idea now of taking that next step and being a leader with Viral Bolt Media makes sense to me. This is a new way of looking at, what would have been, television commercials. We are getting the picture out in so many avenues and coordinating the avenues. I am not only thrilled to know Valerie as a friend, but as a business associate,” said Rigby.
JSMM is Excited to Announce It Will Stream the Viral Bolt Media Launch Party Live on Facebook & Twitter
Jennings Social Media Marketing (JSMM) is thrilled to be streaming the Viral Bolt Media (VBM) Launch Party live on its Facebook page Thursday, October 25, 2012 from 6-7:30 p.m. CST. The event will celebrate Valerie Jennings’ second company, VBM, a YouTube video production and social sharing company.
Jennings said she is so excited to be hosting an event along with Greg Kratofil, Greg Elliott and Kurt Ruf. “We are going to celebrate the new company with so many amazing professionals, friends, family and colleagues on Thursday. I hope everyone comes out to enjoy themselves and the wonderful Venetian theme we are kicking off. I look forward to working with so many talented professionals in the Kansas City area.”
The live video stream will be featured on the JSMM and VBM Facebook pages. The stream will also be featured on Twitter, @ValerieJennings. Speeches will be delivered at 7 p.m.
Jennings Social Media Marketing Reviews Online Shopping for Automotive Dealerships
ensures high reach and a low index against the broader population
Jennings Social Media Marketing Examines Impact of Social Media on Presidential Debates 2012
Posted by: Chelsea Lewis, manager of Jennings Social Media Marketing
Jennings Social Media Marketing, JSMM, understands and embraces the power of social media. This week the political world did the same with the integration of social media during the first presidential debate.
Twitter revealed that the October 3 presidential debate between, former Massachusetts gov. Mitt Romney and President Barack Obama was the “most Tweeted” event in the social media company’s six year history. More than 10.3 million tweets were generated during the 90-minute debate. Twitter tracked the number of tweets referencing the debate, candidates and related terms each minute.
At one minute during the debate, almost 160,000 tweets were sent, breaking the old record of 52,756, which were recorded during Obama’s convention speech.
Read the article.
A chart released by Twitter Thursday morning revealed Wednesday night’s Presidential debate in Denver Colorado was the most Tweeted event in U.S. political history, generating 10.3 million tweets in 90 minutes, making it the latest on the ever-changing list of “most Tweeted” events in the company’s six year history.
And everyone, it seems, is really excited about it.
LOVEPOST Launches Social Media Strategy with Jennings Social Media Marketing
By: Micah Pratt, president of JSMM
Jennings Social Media Marketing began working with LOVEPOST.com, a new online community for couple’s who want to share their love stories and wedding details, in late February. JSMM was tasked with launching its social networking channels including Facebook, Twitter, Pinterest, YouTube and Google+, writing Marketwire press releases and increasing SEO and SMO The main goal of JSMM’s was to drive traffic to LOVEPOST.com and increase the number of profiles created on the wedding planning site.
In early April, JSMM launched LOVEPOST.com’s first Facebook contest. The contest saw immediate success in both Facebook engagement, increasing its fan base from zero to over 5,000 in a three month period, and collected hundreds of emails. JSMM has also used Facebook ads, promoted Facebook posts and Twitter hashtags to track engagement across the channels.
In August, JSMM announced LOVEPOST.com’s new video channel that features original content from relationship and wedding experts including Gabrielle Bernstein, Kimberly Richmond, Antonio Gonzales and Bravo’s ‘Miss Advised’ star, Amy Laurent.
Currently, JSMM is developing a ‘Pin IT to Win It’ contest to take advantage of the newest social networking channel, Pinterest. JSMM believes Pinterest is the most prominent channel in the wedding industry and wants to tap into the bridal community that uses it to gain inspiration and plan wedding details. The contest’s estimated launch date is early October.
Welcome Allison McGown to the JSMM Team!
By Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Allison McGown was hired as an executive administrative assistant to Valerie Jennings, CEO of JSMM. McGown attends the University of Missouri-Kansas City and is working to obtain her Bachelor of Arts in Interpersonal Communications and her minor in Business Administration.
She is the co-chair of the UMKC College Republicans and enjoys volunteering with conservative political events. Fashion and social media take high priority in McGown’s day-to-day life. McGown has a passion for advertising, journalism and fashion.
Viral Bolt Media, a YouTube Video Production & Social-Sharing Company, Launches in July
By Valerie Jennings, CEO of JSMM
I’m excited to announce my second company, Viral Bolt Media. We have been producing YouTube videos for years, but we needed a separate company to push new YouTube services. This company will drive YouTube videos for various channels, contests, SEO/SMO and even PR campaigns. We are thrilled to be able to launch another amazing brand before the end of the year.
Viral Bolt Media (VBM) is a YouTube video production and social-sharing company. The business serves as a catalyst for brands that want to intrigue customers with new and exciting products via videos. Services include video production, editing, contests, SEO, SMO, channel strategies and even robust public relations campaigns for YouTube. For additional details, please contact info@jenningssocialmedia.com or 816.221.1040.
Valerie Jennings, CEO of Jennings Social Media Marketing, Presenting Today for PRNewswire’s Webinar: Agile Engagement Unlocked: Building Communications Dexterity in 6 Steps
Posted by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Valerie Jennings, CEO of Jennings Social Media Marketing, will be presenting today, during PRNewswire’s webinar: Agile Engagement Unlocked: Building Communications Dexterity in 6 Steps. The free webinar will provide a six-step framework for success. The webinar will detail, the changing media landscape that calls for agile engagement, as well as, the six steps of the agile engagement process and the business rewards of agile engagement.
The agile engagement webinar will take place at 12PM CST. Register for the event here. There is still room to register for this unique event.
For more information, check out the PRNewswire website.
Thank You to The Kansas City Star for Featuring Jennings Social Media Marketing: Today’s youths aren’t buying into gloomy forecasts
Posted by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Thank you to the Kansas City Star for interviewing Valerie Jennings, CEO of Jennings Social Media Marketing, and Alli Heitzenrater, intern at Jennings Social Media Marketing, about how new graduates are entering into the work force in a unique way.
Alli Heitzenrater and Valerie Jennings
The traditional 9-to-5 workplace is yesterday’s route to fulfillment, said Valerie Jennings, 33, who launched Leawood-based Jennings Social Media Marketing nine years ago this month. “It’s a completely different culture, a completely different mindset,” said Jennings, whose company encourages its young staff to broaden their skills by working for a variety of part-time employers. “We don’t want to own them, and they don’t want to be owned. We want them to be entrepreneurial and multidimensional, to lead healthy lifestyles. That’s more important to us than telling them how to live,” because, she said, a happy and unencumbered worker performs better (even when lacking benefits). Recently, she flew in a 2012 graduate of Penn State, Ali Heitzenrater, for internship training. Heitzenrater’s previous internship was for a magazine aimed at college-age women. All 35 or 40 interns worked from their homes, unpaid but earning course credits so long as they hadn’t already graduated. “I like working from home a lot,” said Heitzenrater, who is schooled in creative writing. “It feels pretty independent … but in 10 years I hope I have only one place of work.” Their knack for new technologies will help them seize the future, many millennials believe. Facebook this summer is paying some engineering interns $6,000 a month, fostering the impression that the digital age is poised to create lucrative jobs, not kill them.
Read the entire article here.
Valerie Jennings, CEO of Jennings Social Media Marketing, To Participate As IABC World Conference Panelist in Chicago
Written by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Valerie Jennings, CEO and founder of Jennings Social Media Marketing (JSMM), is scheduled to participate as a panelist during the International Association of Business Communicators (IABC) World Conference in Chicago during a sponsored session by Marketwire.
Jennings is looking forward to bringing her experience and expertise to the international conference. “I am honored to be participating during the social media sessions sponsored by Marketwire. We have worked hard internally to educate ourselves about the latest trends, insights and tactics. Our case studies illustrate quantifiable metrics for the travel, technology, health care, entertainment, real estate and automotive industries across the U.S. and overseas. I want to thank Marketwire for this amazing opportunity,” said Jennings.
The IABC conference will be divided into sessions that feature seven professional development tracks which will offer state-of-the art research and thought-provoking workshops. In addition, the conference will provide learning opportunities on how to approach the plentiful possibilities in the new business environment during the next three years and beyond, while featuring speakers from around the globe.
JSMM Teaches Social Media Marketers New Tactics at KC Summit
By: Tumara Rogers, Social Media Marketer, Jennings Social Media Marketing
Valerie Jennings - CEO and Founder, Tumara Rogers - Social Media Marketer
During Jennings Social Media Marketing’s opening day of the summit to educate the new team members, I am outnumber by the new interns . Thirteen years in corporate America with the self-coined nickname as corporate guru, the view from a new way of approaching business is exciting and a little frightening. JSMM is moving forward at lighting speeds to keep up with the ever-changing social media industry. The mentality of eat or be eaten creates a breathtaking view from here. As the information flows fluidly from the founder Valerie Jennings to our eager and hungry minds, I am reminded of the changing times.
Social media is a virtual world comprised of many new ways of approaching marketing within a company. The old way of traditional marketing thinking doesn’t fit the social media market. By getting a firsthand educational lesson from a veteran in the industry the reality of how quickly this industry pivots is apparent in the lesson activities of the day. Facebook posts are focused on visual content and happy go lucky daily posts, while Twitter focuses on articles and shout outs to great articles. The realization that every media platform has different needs and user desires is beyond apparent.
As corporate America strives to stay consistent and predictable, the social media world is changing the face of business. JSMM has continued the social media virtual world into the company culture. Embracing virtual life has a freedom every corporate cubical junkie desires. Congratulations Jennings Social Media Marketing for continually morphing and successfully leading the future of social media and business in America.
Social Media Marketing Firm Hosts Training Summit for Team Members
By: Alli Heitzenrater, Intern
Alli Heitzenrater, intern, and Valerie Jennings, CEO.
This past week, Jennings Social Media Marketing (JSMM) hosted its first internal social media summit in Kansas City to study the world of social media. Four participants met together while two were video called in because they couldn’t make it. The summit covered an in-depth look at social media channels such as Twitter and Facebook, search engine optimization, social media optimization and blogging. This is the first summit JSMM has hosted because the company is growing at a fast pace and has hired Tumara Rogers, social media marketer, and Alli Heitzenrater and Cassie Stubbs, summer interns.
JSMM Hosts Training Summit for Team in Kansas City
By: Cassie Stubbs, Intern
Alli Heitzenrater, Intern; Tumara Bosnell, Social Media Marketer; Chelsea Lee-Lewis, Social Media Marketing Manager ; Cassie Stubbs, Intern
This week in Kansas City, Jennings Social Media Marketing (JSMM) held a summit for training team members in the ever-changing social media world. As a business that lives and breathes social media, the team needs to stay up-to-date on all things social media. The summit went over Facebook marketing, Twitter features, the professional use of blogging and the importance of SEO. JSMM welcomed three new members to its team this week, eager to learn the trade. To enhance social media standards, JSMM Skype’d with two team members who could not make it to the summit.
Jennings Social Media Marketing Reviews Best Practices for Managing Online Reviews
Written by: Chelsea Lewis, social media marketing manager, of Jennings Social Media Marketing
United Airlines learned a few things when sonsofmaxwell posted a YouTube video about their company. The video was a catchy song that addressed the fact that the airline had broken his guitar. The video now has over 12 million hits. United Airlines learned the hard way how important it is to manage reviews, comments and posts made about your company.
When creating a social media campaign, companies have to think about every single detail. Ranging from what kind of picture to use on a Facebook post to how to manage and review comments made about your company online. If one negative comment is over looked or not addressed it could spell disaster.
Rody Moore recently wrote an article for Mashable, detailing the top four ways to manage online reviews. The simple fact is, consumers read reviews and the more postive reviews the more success a company can reach. The top four strategies included; companies need to pay attention to what customers say, how often reviews are being posted, promote your reputation on the web and respond to every review personally. Companies need to manage and monitor their online reviews before they end up owing someone a whole lot of guitars.
Here are the key findings from the article:
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. “Clients often mentioned that it was the positive reviews that encouraged them to try out my business,” she says.
Research shows that online reviews strongly influence buying behavior, with nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review. That makes review websites such as Yelp, Google Places, and Citysearch online archives of consumer opinions on how a business compares to similar shops.
Jennings Social Media Marketing Celebrates 9 Years in Business in Kansas City
By Valerie Jennings, CEO of Jennings Social Media Marketing
In June 2012, Jennings Social Media Marketing (JSMM), will be celebrating its nine year anniversary. It’s been a long road, but we are still here and loving the social media marketing industry. When I began in June 2003, I wasn’t sure what was going to happen or that we would manage a team of amazing people from across the country. It is a blessing to look back and see all of the wonderful people we have worked with, recognized, trained and promoted. The knowledge we have acquired during the course of running this company has been phenomenal. Kansas City has been good to me and to the business. I can’t imagine working in any other city. Kansas City is a place where the locals will embrace an up and coming professional from out of town. Thank you, Kansas City.
Regarding our name, we started as Jennings Public Relations and Advertising, and amended the name after working in social media for several years. The evolution of our business drove the transformation of the brand, not the other way around. Now, we can say JSMM has a global portfolio of outstanding clients from tech to entertainment that have made this company unique from the rest in the industry. We were handed opportunities that many would have enjoyed winning, and we embraced them. It’s our blessing to be able write this blog post today. Thank you to everyone who has made an important mark on this company.
Valerie Jennings, CEO of JSMM with Micah Pratt, director of JSMM, enjoying another day at the office.
Valerie Jennings, CEO of Jennings Social Media Marketing and Dan Kiser of Google attended the Inside KC Tech event held by FiberKC.
Valerie Jennings, CEO of JSMM with Micah Pratt director of JSMM on a trip to Florida to work with longtime client, Wyndham Vacation Ownership. JSMM is proud to have such a strong client portfolio.
Valerie Jennings, CEO of JSMM and T.J. Bloom, COO of MDL Technology.
Valerie Jennings, CEO of Jennings Social Media Marketing, Featured on Entrepreneur Website MO.com
By: Micah Pratt, director of Jennings Social Media Marketing
I am very excited to announce that Valerie Jennings is now being featured on MO.com, a website that specializes in interviews with entrepreneurs from various industries including online marketing, PR and business development.
Valerie will be a subject matter writer, sharing her expertise and industry news on social media, Internet marketing, SEO and SMO. Valerie’s biography, as well as Jennings Social Media Marketing’s, can be found here. Make sure to bookmark the page below so that you can check her articles out in the future!
MO.com interviews entrepreneurs from all walks, across all industries, and from around the world. We focus on their habits and methods; what makes them tick. The primary focus of MO.com is entrepreneurship.
M.O. is the abbreviation for Modus Operandi or Method of Operating and we interview entrepreneurs to learn about their methods and to share their strategies and business philosophies with our readers.
Valerie Jennings 
Cassie Stubs
Katie Stumpf
