Posted by: Jamie Sutera, VP of R&D
According to mashable.com article, Why Do People Follow Brands? “On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love.”
“In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management) through avenues such as Facebook and Twitter.”
“As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.”
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June 30, 2011 | Categories: Blogged, Facebook, Social Media Marketing, Twitter | Tags: brands, brnd management, CRM, Facebook, green brands, jennings, jennings blog, Jennings Social Media Marketing, mashable, mashable.com, myspace, Social Media, social media sites, social network, Social networking, social networking sites, Twitter, Valerie Jennings | Leave A Comment »
Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events
Story by Rich Karpinski, Business to Business Magazine
Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.
While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
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October 14, 2009 | Categories: Blogged | Tags: B to B, B to B magazine, blog, business to business, business to business magazine, how to measure social media, jennings, jennings blog, Kansas City, KC, LA, Los Angeles, New York, NY, web measurement, web measurement tools | Leave A Comment »
