Posts tagged “IT

How Does Twitter’s New Social Good Initiative Stack Up?

Posted by: DeAnn Farha

I want to share an article from written by Geoff Livingston about  Twitter’s Hope 140 application  to raise awareness for non-profit organizations. Last week,  #EndMalaria Campaign users participated by retweeting and donating $10 for World Malaria Day, through Hope 140 and TwitPay.  Twitter chooses what non-profit organization will be able to use Hope 140. Organizations such as Room to Read and Partners in Health will be launching its Hope 140 through retweets, public announcements and donations.

How Does Twitter’s New Social Good Initiative Stack Up?

Last month saw the latest Twitter (Twitter) foray into social good efforts with the launch of the new Hope140 initiative. Its #EndMalaria campaign over the past week featured the TwitPay platform for donations, creating a new call to action for Hope140. Twitter users participated in World Malaria Day by retweeting and donating $10. The Case Foundation matched donations with a $25,000 grant.

#EndMalaria demonstrated that Twitter can be more than an awareness mechanism for non-profits. Further, Twitter is using its Promoted Tweets feature as public service vehicle, launching with two charities; Room to Read, which is campaigning to promote the building of their 10,000th library, and Partners in Health. Now Twitter’s non-profit offering provides comprehensive capabilities, from click-throughs and retweets to bona fide donations and public service announcements.

(Read more)

Twitter Announces New Tool to Embed Tweets

Posted By: Jared Cook

I want to share this article written by Adam Ostrow about how to embed a tweet.

HOW TO: Embed a Tweet

As expected, Twitter has rolled out a new tool that lets you embed a tweet on a website. The feature –- which we confirmed was on its way on Monday –- replaces the need to take a screenshot and crop tweets, like we often do in blog posts when we want to quote someone via Twitter.

Using “Blackbird pie,” you can create an embeddable tweet by first entering the URL for the chosen message in the form that Twitter has created (that URL can be found using the timestamp on a tweet – i.e. –- where it says “3 hours ago”).

From there, click “Bake It,” and Blackbird will generate the code needed to embed the tweet on your website. Twitter notes when “you paste it into your site, the tweet will pick up some of your styling, e.g. the font-family you use on your p tags. That’s intentional!” Here’s what the end result looks like:

(Read More)

WordPress Founder Talks About the Platform’s Future [Video]

Posted by: DeAnn Farha

I want to share an article written by Julie O’Dell from about Matt Mullenwegm, founder of blogging software WordPress. The nonprofit WordPress Foundation plans to compete with Tumblr by offering free services such as PollDaddy, Akisment and buddyPress since the collapse of Ning.

WordPress Founder Talks About the Platform’s Future [VIDEO]

At WordCamp SF yesterday, we got to talk to WordPress founder Matt Mullenweg. He’s the man behind the Automattic empire, a collection of blogging software and complementary services, such as PollDaddy and the spam filtration system Akisment.

Mullenweg chatted with us about the demise of Ning and how buddyPress, his solution for communities, can help those folks who are left wondering about free alternatives. He also talked about how WordPress (WordPress) plans to compete with Tumblr (Tumblr), the status of the nonprofit WordPress Foundation, acquisition plans in 2010, WordPress’ focus on themes and even his favorite non-WordPress blogs.

(Read More)

LinkedIn Gives Users the Ability to Follow Companies

Posted by: Maya Tao

I would like to share an article by Ben Parr from regarding the new following feature of LinkedIn. Users now can get automatic promotional and hiring updates from companies they follow, and they can also set up the frequencies as well as the types of information they would like to receive. Companies are expected to take the advantage of LinkedIn follow button to promote their profiles and seeking potential employees.

LinkedIn Gives Users the Ability to Follow Companies

LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.

The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.

Read More

AP Stylebook Finally Changes “website to website”

Posted by:Maya Tao

I would like to share an article written by Adam Ostrow from regarding AP Stylebook recent modifications, such as changing “website” to “website,” and “e-mail” to “email.” Check out the new online version Here: AP Stylebook

AP Stylebook Finally Changes “website” to “website”

This might not mean much if you’re not writing or editing a tech blog, but news that the AP – whose stylebook is still the standard for all things grammar and punctuation in the news world — is officially changing “website” to “website” was met with a warm reception in our newsroom (and likely quite a few others) this afternoon.

We’d actually gone rogue on the issue ourselves several months ago, thinking that “website” was a rather antiquated way for describing “a computer connected to the internet that maintains a series of web pages on the World Wide Web.”

Read More

Jennings Social Media Marketing Announces partnership with local technology companies

Posted by: Maya Tao

I would like to share an article written by David Twiddy featuring KC Next as the leading technology community. Jennings Social Media Marketing is one of the founding partners of KC Next, which is committed to supporting the technology industry in the greater Kansas City Region.When KC Next had its social networking event on April 1, 2010, it only had one clear goal: to help build the local industry.

Tech Firms Hope KC Next Expands, Connects Industry

Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.

KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.

Read More

Twitter Launches @Anywhere Platform

By: Jared Cook

I would like to share an interesting article by Jennifer Van Grove, Associate Editor for, about Twitter’s newly launched @Anywhere Platform.

Twitter’s @Anywhere Platform Is Now Live


@Anywhere supports auto-linkification of usernames, hovercards (similar to ones we see on, follow buttons, tweet boxes and user login/signup options (a.k.a. Twitter Connect). All of these tools are meant to keep visitors Twitter-happy while on third party sites.

Read more…

New Google Twitter App Helps Users Find People To Follow

Posted By: Jared Cook

I would like to share a recent article written by Jennifer Van Grove, Associate Editor for, about Google’s newest Twitter application, Google Follow Finder. This brand new app makes it easier for users to find others they might like to follow.

Google Helps You Find People to Follow on Twitter

If you’ve already had your fill of Twitter news today — too bad — Google is out with yet another Twitter-related feature, this time releasing Google Follow Finder to help you discover new people to follow.

The new Google Twitter app is a product of the just released @anywhere developer tools and is a Google Labs (Google Labs) experiment with a singular purpose — to recommend Twitter users.

Read more….

Twitter’s COO and CEO Speak About Twitter’s Future And How It Will Make Money

Posted By: Jared Cook

I want to share a unique story written by Ben Parr, Co-Editor of, about the Chirp Conference in San Francisco where Twitter’s CEO and COO announced how Twitter plans to generate income.

Twitter COO: “Promoted Tweets Are Not Ads”

Twitter CEO Evan Williams and Twitter COO Dick Costolo have once again taken the stage at the Chirp Conference in San Francisco to speak about one of the biggest questions plaguing investors and pundits: How will Twitter make money?

Read more…

Valerie Jennings interviewed by Viveka Von Rosen from Linked Into Business about social media marketing

Posted By: Jared Cook

Thank you Viveka for interviewing Valerie. She really enjoyed speaking with you and we wish you the best of success for your e-book.

Jennings Social Media Marketing features Entrepreneur Andy Willoughby

Posted by: Maya Tao

Jennings Social Media Marketing wanted to do something a little different for our April 2010 research and analysis e-newsletter. Valerie Jennings, CEO of Jennings Social Media Marketing, interviewed Entrepreneur Andy Willoughby, owner of the 3 Step Plan home business system.

Willoughby is a friend and client of Jennings, so she felt comfortable featuring Willoughby because of his insights regarding building home businesses and addressing the need to live debt free. In the interview, Willoughby discusses what it takes to achieve financial success even in times of a recession, how to build a business, where to begin and why being an entrepreneur is the best financial route to success and freedom.

The newsletter is only available via email. You can sign up through on the homepage.

For more information on Andy Willoughby go to

Alicia Keys Uses to Find New Blogger

Posted By: Valerie Jennings

I want to share a article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with to hire a blogger for her website.

Alicia Keys Uses to Find New Blogger

Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website (I Am Super) and she’s teaming up with to find the right candidate. will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.

From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.

At this point, a group of applicants will be asked to create videos and writing samples for, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from, will then look at the applicants and the top 10 will be selected and flown to New York.

The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.

Check out this video from

(Read More)

Valerie Jennings featured in article; 50 Great Tips to Elevate Your Personal Brand

Posted By: Jared Cook

I would like to thank Cindy Yantis for featuring Valerie Jennings and Jennings Social Media Marketing in her post on tips to elevate your personal brand.

50 Seriously Great Tips to Elevate Your Personal Brand
By Cindy Yantis

I love connecting with extraordinary people; it’s part of my amazing journey in this life. And, in my current stead of helping people build meaningful and successful careers I have had the esteemed pleasure of running across remarkable folks who are really out there DOING IT, people who have exploded their personal brands!

48. Be REALLY effective on Twitter!

“Google’s real time search has changed the way the search engine finds tweets. Now, tweets must include keywords that your clients, prospects and press use to find information about products, services and businesses. For these reasons make sure you: run a Google keyword report on search trends and use these keywords in your tweets; use – A Twitter application that allows you to search for what’s trending on Twitter; review Twitter trends daily and incorporate these trending keywords and phrases into your Tweets as long as they are relevant to your target audience, otherwise it’s spam! Use #hashtags to #SEO your message via Twitter so you can be discovered; use simple language that offers advice, how to’s and important information that is Google-friendly to real time search.” Valerie Jennings,

Click here for the entire article Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:

By: Billy Griffin

I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.

Best of Green 2010 Readers' Choice, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.

Social Media Offers the Eco Fashion Industry the Perfect Niche to Prove Permanence:

By: Billy Griffin

Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.

websites like, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”

Jennings Social Media Marketing: How to Search Engine Optimize Tweets

Posted By: Jared Cook

As Twitter continues to make national headlines, companies are racing to search engine optimize their tweets and now with Googles real time search there are different ways to get ahead of the conversation.

In the latest video from Jennings Social Media Marketing, how to search engine optimize (SEO) tweets. Google real time search updates as stuff is happening around the web-for example, live tweets, Yahoo Answers, news articles and web pages now stream in on the actual results pages for your query. Search engine optimization twitter tools used for real time search include Twitterfall, Trendistic, and Tweetbeep. Mike Dobbs from gives the top ten twitter SEO tips that are out of this world.

Picture 1

Top 10 Search Engine Optimization Tips for Twitter

Posted by: Anna Nelson

Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Twitter pages and individual tweets now appear in Google search results.

Mashable Google Search results

Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:

  1. Choose a good handle

    Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as or Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…

  2. Select an account name wisely

    Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…

(Read more)

How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Posted By: Xavier Loya

Here is some information from an article by Fred Aun, a writer for, about the impact and increase of advertising via social media.


Advertising is not a turnoff to people who love social media websites. In fact, many MySpace and Facebook users said ads on their favorite social sites have prompted them to buy something, according to a new report from Razorfish.

In its survey-based publication named “FEED: The Razorfish Consumer Experience Report,” the digital marketing agency says 76 percent of the 1,006 people surveyed said they didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Razorfish also found that 40 percent of the respondents said they made purchases due to seeing those ads.

Read article:

How the Travel & Resort Industry is Utilizing Social Media Marketing

Posted By: Jared Cook

I want to share an article written by Melissa Jun Rowley from about social media and the resort industry.


How the Resort Industry is Using Social Media

A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.

Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.

(Read more)

How Green Businesses can Utilize Social Media Marketing to Reach Green Bloggers, Reporters and Consumers

By: Leslie Fischer

Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.

Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.

Green Tweets: 75+ Environmentalists to Follow on Twitter

Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.

Read more
If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!

Jennings Social Media Marketing releases new video with Valerie Jennings

Posted By: Jared Cook

This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.

Watch the history of her business and some featured work by Jennings:


Getting the Most Out of Your Blog: A Promotional Tool as well as a Means to Boost Business Credentials as “Thought-Leaders” Within Your Industry

By Billy Griffin

Upon hearing the word “blog,” we often are inclined to revert to the cliché; the odes of tweenage girls venting about boy trouble, feline-fashion tips from recluse cat-ladies, or the perfectly pink posts of Hollywood celebrity gossip gurus. Blogs have long been the regarded as the artwork of amateurs. However, with the emergence of social media marketing, blogs are now booming with new-and-improved content intended to inform a more professional audience.

Looking at our recent video case study release focusing on and the sustainable design market, one can notice the cross-industry perk blogs pertain thanks to social media marketing, the first and most notable benefit being the self-promotional factor.

Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting

Posted by: Xavier Loya

I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.

Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting 

 Bridgehampton, NY – Members of the Hamptons Green Alliance (, believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.

The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.

The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.

All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.

The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website:

Steve Jobs announces new Apple iPad tablet

By: Leslie Fischer

With all the hype regarding the new Apple iPad tablet I want to share some recent news. Steve Jobs, co-founder and CEO of Apple Inc. announces the new apple iPad tablet at the Yerba Buena Center for the Arts in San Francisco on Wednesday.

“When something exceedes your ability to understand how it works, it sort of becomes magical,” said Apple’s Senior Vice President of Design Jony Ive. The magicians at work behind the tool that changed modern technology, the iPhone, are at it again, and this time they’ve created a product that, at this point, seems like a mere illusion. The iPad, which will be available in two to three months, will truly revolutionize everyday life. This innovative piece of technology will change the way consumers work, with large touch-screen Internet and e-mail capabilities, and play, with videos, photos, iBooks, and a YouTube app. The iPad also comes with a comprehensive contact list, calendar, and an on-screen keyboard accompanying a place to take notes, although now, we’d expect nothing less from Apple.


The iPad has Wi-Fi availability and can also run on AT&T’s third generation wireless network. With a convenient size, around that of a magazine, and weighing only 1.5 pounds, the iPad fits nicely into a purse or briefcase, making it light enough to take to the office, and big enough to read on the subway. Because of its user-friendly lay-out and design, coupled with Apple’s strong reputation of reliability, this new gadget will no doubt become the latest must-have accessory. If that’s not enough to excite even the most savvy technaholic, the iPad is equipped with a battery life lasting up to ten hours, making this little widget nothing short of a wonder.