By Valerie Jennings, CEO of Jennings Social Media Marketing
Web videos are one of the most beneficial marketing tools online to generate higher search engine rankings, website traffic, leads and conversions.
This mashable.com article, written by Yaniv Axen, offers 8 reasons why every Ecommerce site needs Web videos.
Mashable Article: How to use Web video for ecommerce
1. Video Attracts New, Relevant Search Traffic
2. Video Assets Can be Easily Syndicated
3. Videos Encourage Sharing
4. Video Engages Site Visitors
5. Video’s “Halo Effect” Drives Conversions
6. Video Increases Customer Loyalty
7. Video Creates Online Personalization
8. Video Production Costs Are Falling, ROI Is Rising
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June 6, 2011 | Categories: Blogged, Google, SEO, Social Media Marketing | Tags: budget, case studies, ceo, conversions, customer loyalty, ecommerce, how to measure social media, marketing, marketing tools, marketing web, mashable, PR, relevant search, ROI, search engine rankings, search traffic, Valerie Jennings, video assets, video production, videos, web videos, yaniv axen | 1 Comment »
Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events
Story by Rich Karpinski, Business to Business Magazine
Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.
While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
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October 14, 2009 | Categories: Blogged | Tags: B to B, B to B magazine, blog, business to business, business to business magazine, how to measure social media, jennings, jennings blog, Kansas City, KC, LA, Los Angeles, New York, NY, web measurement, web measurement tools | Leave A Comment »
Valerie Jennings 
Cassie Stubs
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