Posted By: Jared Cook
I want to share an article written by Melissa Jun Rowley from Mashable.com about social media and the resort industry.
How the Resort Industry is Using Social Media
A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.
Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.
(Read more)
February 25, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, resort industry, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By: Leslie Fischer
Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.
Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a mashable.com article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.
Green Tweets: 75+ Environmentalists to Follow on Twitter
Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.
Read more
If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!
February 11, 2010 | Categories: Blogged, Blogging, Facebook, Google | Tags: Al Gore, alternative energy source, architecture, Barrack Obama, biofuels, blog marketing, Blogged, bloggers, Blogging, business marketing, email marketing, Entertainment, Featured, Google, google advertisement, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, President Obama, product marketing, public relations, real-time, renewable energy, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, solar energy, technorati, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, wind energy | Leave A Comment »
Posted By: Jared Cook
This week, Valerie Jennings, CEO of Jennings Social Media Marketing released her latest promotional video about the changes within our industry. Jennings started her company in 2003 at age 24 from her home in Overland Park, Kan. Now, the business works with companies around the globe.
Watch the history of her business and some featured work by Jennings:
February 9, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By Jerid Gunter
Not only do they perform and entertain on their respective playing fields, but professional and high-profile collegiate athletes are also entertaining online. Yes, multi-million dollar athletes are frequenting social media sites like Twitter and Facebook just like you and I, if not more frequently. With every 140 characters, they share to the world what’s going on in their own world and their fans are entertained yet again. While this is a great way for athletes to connect with their fans, it can also be another trap door for players to fall into trouble.
It doesn’t take long for word to spread when it’s posted on the Internet, especially when you’re a big name athlete. Former Kansas City Chiefs running back, Larry Johnson, knows this from personal experience. Mid-way through the 2009 NFL season, Johnson posted a negative comment on Twitter, laced with derogatory language and slamming his new head coach. Piled on top of the already mounting off-field trouble, it didn’t take long for Johnson to find himself suspended by the league and later cut from the Chiefs roster.
At the University of Kansas, basketball player Tyshawn Taylor has found himself in trouble on a couple of occasions due to questionable comments he posted on Facebook. In the fall of 2009, Taylor involved himself in the widely publicized campus fight that took place between the Jayhawks football and basketball teams and proceeded to inform everyone on Facebook that he dislocated his thumb because he punched someone. More recently, Taylor posted a comment on Facebook alluding to the idea that he may transfer to another school because of his limited playing time at Kansas. Taylor no longer has his Facebook account.
While there are disaster stories of athletes and social media, there are certainly some who know how to use it to their benefit. Cincinnati Bengals’ star wide receiver, Chad Ochocinco, has jumped into the world of social media head first and is making quite a splash. What started as a Twitter account has turned into what Ochocinco now calls OCNN: Ochocinco News Network. In addition to replying to followers’ tweets and posting his own personal tweets, Ochocinco is pursuing a side job of being a part of the media via Twitter and other mediums. This past week, Ochocinco has been in Miami covering Super Bowl XLIV with a team of three other current NFL players for OCNN. In addition, Ochocinco and OCNN have gone as far as having sponsorships from Motorola Blur and Degree for Men featured on the Twitter page. It looks like Twitter has created an additional career path for Ochocinco.
Social media is a wonderful way to stay connected with friends, family, fans, clients and customers. However, it’s critical that one is careful on what they post for the cyberworld to see, especially for those in the world’s spotlight. For everyone else, what we post can certainly be under scrutiny also. For those who are in search of careers or who have careers working with or in front of the public, employers and potential employers are watching. One questionable post and we may be in the same boat Johnson found himself in with (or without) the Chiefs.
February 9, 2010 | Categories: Blogged, Facebook, Social Media Marketing, Twitter | Tags: advertisement, athletes, blog marketing, business marketing, Chad Ochocinco, Cincinnati, Cincinnati Bengals, email marketing, Entertainment, Facebook, Google, green, HARO, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas, Kansas City, Kansas City Chiefs, Kansas Jayhawks, KC, Larry Johnson, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, NCAA, News, News Media, NFL, Ochocinco News Network, OCNN, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, sports, travel, trends, Twitter, twitter marketing, Tyshawn Taylor, University of Kansas, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By Billy Griffin
Upon hearing the word “blog,” we often are inclined to revert to the cliché; the odes of tweenage girls venting about boy trouble, feline-fashion tips from recluse cat-ladies, or the perfectly pink posts of Hollywood celebrity gossip gurus. Blogs have long been the regarded as the artwork of amateurs. However, with the emergence of social media marketing, blogs are now booming with new-and-improved content intended to inform a more professional audience.
Click here to watch video case study
(more…)
February 5, 2010 | Categories: Blogged, Blogging, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Xavier Loya
I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.
Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting
Bridgehampton, NY – Members of the Hamptons Green Alliance (http://www.hamptonsgreenalliance.com), believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.
The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.
The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.
All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.
The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website: www.carbonfactorindex.com
January 29, 2010 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By: Leslie Fischer
With all the hype regarding the new Apple iPad tablet I want to share some recent news. Steve Jobs, co-founder and CEO of Apple Inc. announces the new apple iPad tablet at the Yerba Buena Center for the Arts in San Francisco on Wednesday.
“When something exceedes your ability to understand how it works, it sort of becomes magical,” said Apple’s Senior Vice President of Design Jony Ive. The magicians at work behind the tool that changed modern technology, the iPhone, are at it again, and this time they’ve created a product that, at this point, seems like a mere illusion. The iPad, which will be available in two to three months, will truly revolutionize everyday life. This innovative piece of technology will change the way consumers work, with large touch-screen Internet and e-mail capabilities, and play, with videos, photos, iBooks, and a YouTube app. The iPad also comes with a comprehensive contact list, calendar, and an on-screen keyboard accompanying a place to take notes, although now, we’d expect nothing less from Apple.
The iPad has Wi-Fi availability and can also run on AT&T’s third generation wireless network. With a convenient size, around that of a magazine, and weighing only 1.5 pounds, the iPad fits nicely into a purse or briefcase, making it light enough to take to the office, and big enough to read on the subway. Because of its user-friendly lay-out and design, coupled with Apple’s strong reputation of reliability, this new gadget will no doubt become the latest must-have accessory. If that’s not enough to excite even the most savvy technaholic, the iPad is equipped with a battery life lasting up to ten hours, making this little widget nothing short of a wonder.
January 29, 2010 | Categories: Blogged, Blogging, Google | Tags: advertisement, allbusiness.com, Apple Ipad, architecture, Barrack Obama, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, President Obama, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, technorati, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Sam Millikan
This is an article from mobivity.com written by Patricia Carson about new NBC mobile alerts for the 2010 Winter Olympics. The article discusses how you can have easier access to all of your favorite winter events using mobile phone software.
NBC Mobile Alerts for 2010 Winter Olympics
January 21st, 2010 by Patricia Carson
NBC is taking full advantage of mobile software technology for the Winter Olympics beginning on February 12, 2010. They’ve set up a whole system using mobile alerts that allows you to be alerted by TV schedules, your favorite sport, athlete, medal counts and more. Just select “Mobile, Alerts, Shop & More” from the home page navigation bar and select Mobile from the drop down menu, or click here to see the full menu of options available for the information that can be sent to you via mobile.
(Read More)
January 29, 2010 | Categories: Blogged, Blogging | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Jared Cook
Here is an article written by Galia Myron on Demodirt.com featuring Valerie Jennings, CEO of Jennings Social Media Marketing about television viewing becoming more individualistic.
Not Suitable for Family Viewing
Television viewing is becoming more individualistic, no more family viewing.
The days of the family gathering around the telly to take in an evening show after dinner are over, says a Swedish study that examined society’s ever-changing relationship with television. While trendwatchers have long reported that people are becoming more independent, “We are becoming more and more individualistic also in our choice of TV programs,” researcher Jakob Bjur wrote in a new dissertation from University of Gothenburg in Sweden.
“In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I’m convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force,” Bjur said publicly, adding that television is now a source of social fragmentation. There are other avenues for social interaction, he added, including the Internet.
(Read more)
January 21, 2010 | Categories: Blogged, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Jared Cook
I want to share a article from Allbusiness.com written by Barbara Goldberg, featuring Valerie Jennings, CEO of Jennings Social Media Marketing. The article focuses on the Susan G. Komen Facebook page and their recent viral public relations campaign.
A Little Viral Campaign Gets a Big Response
What good could possibly come of revealing to the world the color of your undergarments? Apparently, quite a lot.
Just 24 hours after a viral campaign tied to breast cancer awareness exploded on Facebook two weeks ago, more than 2,000 new fans — 10 times the usual number in that time period– joined the Susan G. Komen for the Cure Facebook page. It started when women around the world forwarded this e-mail to their friends:
“Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men . . . It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status . . . Pass it on & do your breast self-exams!”
The viral campaign raised disease awareness by raising the curiosity of a few good men, sparking news coverage by ABCNews.com, the Associated Press, Good Morning America, and other major outlets. And it’s continued to grow.
(Read more)
January 21, 2010 | Categories: Blogged, SEO, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
