Posted by: Micah Pratt
Have you ever wondered what it would be like to explore Mars? Now, thanks to Microsoft and NASA, it is possible to experience Mars in a new way. I would like to share an article from mashable.com by Stan Schroeder about a new application that allows you to take a virtual tour of Mars.
NASA and Microsoft Let You Explore Mars Like Never Before
Microsoft Research and NASA have teamed up once again and brought the “most complete, highest-resolution coverage of Mars available” to WorldWide Telescope. Microsoft’s app lets you explore space either through a zoom-and-pan interface or guided tours.
This imagery is the handiwork of a group informally called the Mapmakers, led by NASA’s Michael Broxton. Their job is to take satellite images from Mars and elsewhere in our solar system, and turn them into maps.
Yes, it sounds like every geek’s dream job, and having a name that sounds like something from a William Gibson novel doesn’t hurt, either. Director of Microsoft Research’s Earth Dan Fay has worked with Broxton to turn these images and maps into an immersive new experience for the Worldwide Telescope.
“NASA had the images and they were open to new ways to share them. Through the WorldWide Telescope we were able to build a user interface at WWT|Mars that would allow people to take advantage of the great content they had,” Fay says.
As far as what kind of imagery you can expect here, one example is a new dataset from the University of Arizona’s High Resolution Imaging Science Experiment (HiRISE), which is a remote-sensing camera on NASA’s Mars Reconnaissance Orbiter. These images are taken in an incredibly high resolution — each image is a gigapixel in size — and the team took all 13,000 HiRISE images and stitched them onto one map. This map, says NASA, is the “highest-resolution map of Mars’s surface ever constructed.”
WorldWide Telescope is available as a desktop application or a web client (which requires Microsoft Silverlight) over at www.worldwidetelescope.org.
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Posted by: Micah Pratt
I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.
10 Beautiful Social Media Infographics
This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.
Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.
Here are 10 infographics that prove as beautiful as they are interesting.
1. Social Web Involvement
This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.
2. Social Marketing Compass
A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.
Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.
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