Viral Bolt Media, Sister Company to JSMM, Produces & Distributes Frank Ancona Honda Demolition YouTube Video
By Valerie Jennings, CEO of JSMM & VBM
Last month, Viral Bolt Media (VBM), our sister company to JSMM, created new video content for a YouTube series, featuring the $6 million construction remodel at Frank Ancona Honda. We are truly honored to have an amazing project and client to begin promoting our new company. We do have a few other video projects in development, however, this is our first available case study via VBM. If you have further questions, please contact me at valerie @ viralboltmedia. com.
Jason Heard, sales manager at Frank Ancona Honda, hosted the video during the live demolition of the dealership. We wrote the script; search engine optimized the copy, tags and categories; distributed the video across all social media channels, the e-newsletter and Marketwire’s special video embed wire service; pitched the story to key influencers; and provided a high level ROI report.
Here are some of the key ROI results –
- Marketwire Video Press Release Performance: 2,054 total pageviews
- e-Newsletter ROI: Approximately five times more link clicks than previous e-newsletters
- Video Press Release SEO: The release showed up on 24 Google page results
- Major News Sites Impressions: MarketWatch, 22.8 million monthly visits, and Reuters, 14.4 million monthly visits
- YouTube Views: Pending, but more than 322 in a few weeks
Jennings Social Media Marketing Press Release Picked Up By Major Media Outlets Including Yahoo!Finance.com & Marketwatch.com: Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
Jennings Social Media Marketing recently released a story on how it incorporated QR codes and SMS marketing into it’s services to clients. The release was picked up by a number of major media outlets including Marketwatch.com, EINNews.com and Yahoo!Finance.com.
Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
KANSAS CITY, MO–(Marketwire – Dec 15, 2011) – Jennings Social Media Marketing (JSMM) announced that it has incorporated QR codes and SMS into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and Valerie Jennings, the CEO of JSMM.
Watch the video: http://www.youtube.com/watch?v=RzGriyZemug
Jennings said that with the increase of smartphone users, mobile applications, SMS and promotions, she felt it was imperative to incorporate SMS and QR codes into the company’s services. “With the success of leveraging monetization with QR codes and text messaging through offers and promotional channels, we are hoping for some quantifiable results. As a company we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
Kansas City Car Dealer Frank Ancona Honda Launches 2nd Facebook Contest via Jennings Social Media Marketing
By Valerie Jennings, CEO of Jennings Social Media Marketing
Enter Here
Frank Ancona Honda, a Kansas City Honda dealer, which Jennings Social Media Marketing (JSMM) has been working with for more than a year, has launched a second Facebook contest this week. The contest is a chance to win a four-course dinner for two and wine pairing at Trezo Vino and a night at the Aloft Hotel at Park Place in Leawood, Kan.
Jennings Social Media Marketing has been utilizing the NorthSocial Facebook contest application for the past five months and has been impressed by the easy-to-use functionality, results, viral sharing opportunities and ability to load original creative work. Check out the contest on the Frank Ancona Honda Facebook page.
JSMM designed the contest, worked with Frank Ancona Honda on the creative, loaded the application via their Facebook page, developed the email opt-in opportunities and hopes to see 500 or more entries. The contests typically generate hundreds of new “likes” and email addresses for future prospective marketing.
Check out the NorthSocial applications on their website to understand what they are capable of providing, but have a social media professional design the campaign to reach your audience, engage with fans, design the NorthSocial landing pages, set up targeted Facebook ads, distribute viral press releases and send email marketing to prospects and customers to enter the contest.
How to use QR Codes with your Marketing
By Sarah Newman, client services manager
Little black boxes seem to be appearing everywhere. These black boxes are popping up at your grocery stores, restaurants and even in your mail. The boxes are referred to as QR codes. QR codes are the newest tool that is assisting marketing companies in reaching smartphone users.
QR codes contain advertisements and even videos for people to view on their smartphone. In order to access this media, smartphone users need only download the QR code application to their phone. Due to the ease of access, the QR codes have gained popularity. In fact, according to the social media source, Mashable, “Fifty percent of smartphone users use QR codes on a regular basis.”
Additionally, QR codes are helping businesses create new marketing plans for their clients. Let me provide a personal example, while sitting at a neighborhood restaurant with a girlfriend, I noticed a QR code on an advertisement at the far end of the table. We scanned the QR code with our smartphones while we waited and the QR code showed a video about the desserts the restaurant provided. Viewing the advertisement helped our time pass by more quickly and also aided in turning our conversation towards the restaurant.
At the end of the video, it gave us the option to share the advertisement on our Facebook or Twitter. How convenient is that? The ability to share this video in any social media forum will help increase the restaurants online visibility. This is also a great idea for restaurants or even waiting rooms to use for the sake of parents with children. If the children were able to watch videos while they wait, they would be distracted, making both the parents and the children happy.
Here at Jennings Social Media Marketing we recently used QR codes for a race sponsored by Frank Ancona Honda. The Frank Ancona Honda cars all had QR codes on them and the runners that took part in the race received a goody bag that had the QR codes on them as well. This allowed Frank Ancona Honda to continue to market to the runners after the event was over. Jason Heard, sales manager at Frank Ancona Honda, added that the mobile initiative is a step towards engaging their customers via social media channels and into mobile. “We are excited to be the first of Jennings’ clients to incorporate SMS and QR codes into our social media marketing. Valerie has been a key advisor throughout the social media integration at Frank Ancona Honda, and we know this will be the right move for our dealership,” said Heard. We were just as excited to help Jason have a great race and continue to market his brand.
It’s exciting to see where QR codes will lead to in the future. They serve as useful tools for planning marketing campaigns with all of our clients!
A Huge Thanks to Mobile Commerce Daily for Featuring Jennings Social Media Marketing & Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS
Posted by: Micah Pratt, director of social networking r&d
Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media Marketing, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s QR code and SMS campaign.
Car dealership boosts social media engagement with mobile bar codes, SMS
Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.
Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.
“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.
“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.
Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.
Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.
The dealership is also working with KickANotch for mobile tracking.
QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.
Mobile will also help the dealership track the effectiveness of its marketing.
“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.
Yahoo!Finance.com & MSNBC.com Post Jennings Social Media Marketing Press Release: Jennings Social Media Marketing Earns Top Notch Ratings from Frank Ancona Honda
Posted by: Jamie Sutera, VP of R&D
Yahoo!Finance.com & MSNBC.com recently posted Jennings Social Media Marketing press release: Jennings Social Media Marketing Earns Top Notch Ratings From Frank Ancona Honda.
KANSAS CITY, MO — Frank Ancona Honda, an Olathe Honda dealership, hired Jennings Social Media Marketing (JSMM) to target online car buyers, increase organic search engine optimization (SEO) via social media, enhance branding on all social networking platforms, increase website traffic and generate results (www.jenningssocialmedia.com).
Jason Heard, sales manager at Frank Ancona Honda, said that one of the ways that JSMM increased website traffic for the dealership was via organic search engine optimized press releases sent to search engines. “JSMM used Marketwire press releases with embedded links, tags, SEO headlines and nationally trending topics that were of interest to our buyers to generate quantifiable results. We were immediately impressed by the website traffic and news websites that the Marketwire press releases appeared on including MSNBC.com, Reuters.com, Yahoo! Finance, Bloomberg.com and more,” said Heard.
Heard added that JSMM completed an overhaul on Frank Ancona Honda’s blog, Facebook, Twitter and video channels. “Facebook is becoming even more important to the automotive industry. We have more than 500 ‘likes’ on our page and lots of engagement which JSMM is attempting to triple over the next few months. Right now, we have incorporated our 50-year anniversary promotions on the page with ads and contests that Jennings is managing. The page has been designed to promote our inventory deals and service and parts specials,” said Heard. “Additionally, JSMM is generating results via Web videos and Twitter for SEO purposes and they have customized two blogs for us on frankanconahond.com and drivegreencarsblog.com.”
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Valerie Jennings 
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