Cosmopolitan Magazine is one of many magazines to introduce new campaigns. The magazine is implementing social media techniques in order to send their message to desired readers. The magazine aims to reach the “fun, fearless female” by including her in the campaign, which allows visitors to insert photos of themselves to the photoshoot video. This article from The New York Times shows how social media is being used in the Cosmopolitan advertising campaign.
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign.
The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press — is a video that simulates a photo shoot for a new Cosmopolitan ad campaign.
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October 1, 2010 | Categories: Blogged, Social Media Marketing | Tags: ad campaing, advertising agency, advertising campaign, cosmopolitan, cosmopolitan magazine, email marketing campaign, fashion, internet advertising, magazine advertising, marketing advertising, marketing campaign, online advertising, search engine optimisation, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, site stats, social good, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media travel, social media use, Social networking, social networking site, social networking sites, Times Square | Leave A Comment »
Posted by: Carlee Vellinga
With New York Fashion Week upon us, many of us are becoming more excited about our personal style. We know that social media is beneficial for networking, marketing, and many other activities. However, if you are looking to improve your wardrobe and save money while doing it, look to social networking. Mollie Vandor, from mashable.com, shows you how to use online resources that appeal to your fashion sense in this article filled with tips and links.
HOW TO: Score the Best Fashion Deals on the Social Web
Just because the economy is still depressed doesn’t mean you have to be. In fact, there are plenty of ways to live it up without seeing your bank balance plummet — especially if you know how to use social media to live the good life on tight budget.
Even the most reclusive social media shut-ins need to leave the house for some in-person networking at some point. And when you do, you don’t want to look like the poor slob who just threw on whichever pants were closest to the computer screen. Nor do you want to be the designer diva who can’t afford cab fare because she blew all her bucks on a brand name bag. Fortunately, thanks to a few online tips and tricks, high fashion doesn’t have to come with a high price tag.
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September 8, 2010 | Categories: Blogged | Tags: cheap clothes online, cheap designer clothes, clothes online, clothing stores, couture, couture dresses, couture fashion, designer clothes online, eco clothing, Eco Fashion, eco friendly clothing, eco friendly fashion, eco-friendly, fashion, fashion clothes, fashion group, fashion online, fashion sites, Fashion Week, follow twitter, get followers on twitter, Get Twitter Followers, in style, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, learn search engine optimization, LinkedIn, local search engine optimization, marketing branding, marketing public relations, marketing strategy, marketwire, mashable, mens style, new york fashion, new york fashion show, New York Fashion Week, ny fashion week, online clothes shopping, online fashion store, online style, press release, press releases, protect brand, search engine optimization, search engine optimization company, search engine optimization marketing, search engine optimization techniques, search engine optimization tips, search engine placement, search engine ranking, search engine services, search engine traffic, search marketing, SEO, seo company, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, seo tools, shopstyle, site seo, site stats, social marketing, Social Media, social media and marketing, social media business, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media monitoring, social media monitoring service, social media monitoring tools, social media news, social media release, social media use, social network community, Social networking, social networking site, social networking sites, strategic brand management, style, Twitter, twitter api, Twitter Followers, twitters, website optimization, website traffic, what is twitter | Leave A Comment »
By: Billy Griffin
I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.
Treehugger.com, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, Treehugger.com invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.
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March 22, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, Billy Griffin, blog, blog marketing, Blogger Kelly Drennan, business marketing, Eco Fashion, Ecofashionista, Ecouterre, email marketing, Entertainment, enviornment, fashion, Fashion and Beauty, fashion industry, fashiontakesaction, Get Twitter Followers, Google, google search tips, green, Green 2010, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media, Kansas City, KC, Kelly Drennan, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, Readers' Choice Awards, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, sustainable, sustainable clothing, travel, travel industry, Treehugger, Treehugger.com, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, vote, web 2.0 marketing, web marketing, web search, website, website advertising, website marketing, website promotion PR, William Robert Griffin, youtube videos | Leave A Comment »
by Billy Griffin
The fashion industry is ever changing, each season spawning different trends, fads and faux paus. Social media is now putting a new spin on the already rapidly moving industry.
Until recently, the only consumer-industry interaction has been at the checkout counter or rare red carpet event. With social media booming, we see a new breed of consumer. Taking to the blogs, vlogs and tweets, consumers voice their various trend-tips, style-suggestions and fashion-feedback.
Social media offers fashion brand-loyalists a place to network with each other as well as with the industry itself. No longer does the industry have to depend on alternate trend-spotting sources and risky production decisions, they have a free real-time source of certainty through social media content. Social media now links the consumer directly to the industry.
How will this further change the industry? Due to the rapid response capability of consumers, one can predict an even faster rate of market changes. In the fashion industry, they say one minute you’re hot, the next you’re not. Now, thanks to social media, hot just became cold as consumers trend-in and trend-out through social media content. The fashion industry will now need to adapt to an already ever-changing market.
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January 22, 2010 | Categories: Blogged | Tags: article, Billy Griffin, Blogging, blogs and social media, brand, brand marketing, change, consumer, designer, fashion, fashion industry, future, interactive marketing, internet, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, New York, News, News Media, NY, online advertising, online brand marketing, online marketing, Peter Shankman, PR, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, social network, Social networking, social networks, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | 1 Comment »
