Posted by Valerie Jennings, CEO of Jennings Social Media Marketing
The fashion industry is one of the biggest social media marketing opportunities. I want to share this article by Mashable.com regarding the fashion industry’s growth via social media marketing!
Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.
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June 20, 2011 | Categories: Blogged | Tags: advertising, department store, designer collections, editors, Facebook, fashion industry, fashion production, Jennings Social Media Marketing, marketing opportunities, online media buying, online shopping, ROI, shopping, social media fashion, social web, web culture | Leave A Comment »
By: Billy Griffin
I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.
Treehugger.com, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, Treehugger.com invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.
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March 22, 2010 | Categories: Blogged, Blogging, Social Media Marketing | Tags: advertisement, architecture, Billy Griffin, blog, blog marketing, Blogger Kelly Drennan, business marketing, Eco Fashion, Ecofashionista, Ecouterre, email marketing, Entertainment, enviornment, fashion, Fashion and Beauty, fashion industry, fashiontakesaction, Get Twitter Followers, Google, google search tips, green, Green 2010, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media, Kansas City, KC, Kelly Drennan, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, Readers' Choice Awards, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, sustainable, sustainable clothing, travel, travel industry, Treehugger, Treehugger.com, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, vote, web 2.0 marketing, web marketing, web search, website, website advertising, website marketing, website promotion PR, William Robert Griffin, youtube videos | Leave A Comment »
by Billy Griffin
The fashion industry is ever changing, each season spawning different trends, fads and faux paus. Social media is now putting a new spin on the already rapidly moving industry.
Until recently, the only consumer-industry interaction has been at the checkout counter or rare red carpet event. With social media booming, we see a new breed of consumer. Taking to the blogs, vlogs and tweets, consumers voice their various trend-tips, style-suggestions and fashion-feedback.
Social media offers fashion brand-loyalists a place to network with each other as well as with the industry itself. No longer does the industry have to depend on alternate trend-spotting sources and risky production decisions, they have a free real-time source of certainty through social media content. Social media now links the consumer directly to the industry.
How will this further change the industry? Due to the rapid response capability of consumers, one can predict an even faster rate of market changes. In the fashion industry, they say one minute you’re hot, the next you’re not. Now, thanks to social media, hot just became cold as consumers trend-in and trend-out through social media content. The fashion industry will now need to adapt to an already ever-changing market.
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January 22, 2010 | Categories: Blogged | Tags: article, Billy Griffin, Blogging, blogs and social media, brand, brand marketing, change, consumer, designer, fashion, fashion industry, future, interactive marketing, internet, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, New York, News, News Media, NY, online advertising, online brand marketing, online marketing, Peter Shankman, PR, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, social network, Social networking, social networks, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | 1 Comment »
