Posts tagged “facebook likes

The Future of Google+: Integrating Brand Pages with the Social Network’s 40 Million User Profiles

Posted by: Micah Pratt, director of social networking r&d

Last Wednesday at the Web 2.0 conference held in San Francisco, Vic Gundotra, Google’s senior vice president in charge of Google+, discussed the possible changes coming to the social networking site. One of those changes included the idea of Google+ brand pages for companies anxiously waiting to reach out to the more than 40 million users. Here is an article from Mashable.com on what Google+ brand pages could look like when made available to companies.

What Google+ Brand Pages Could Look Like [PICS]

brandpages 239x252 The Future of Google+:  Integrating Brand Pages with the Social Networks 40 Million User ProfilesA few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign.

Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities.

There are several barriers to designing brand pages for Plus. For one thing, it’s hard to stand out the way Plus looks now. The somewhat rigid format has a leveling effect. But Colin Murphy, director of social for Skinny, one of the agencies that accepted our challenge, says there are potential advantages to Plus, too. “A primary gripe among Facebook and Twitter users is that brands bombard them with messages they don’t want or care to see,” said Murphy. “In its current form, Plus doesn’t solve that problem, but Plus Brand Pages might, if they implement Public Circles.”

Skinny outlined how this might work with a hypothetical example for Mini, the auto brand. In this case, a Mini Countryman fan could join the Countryman circle and see just Countryman updates in her feed. “This level of selectivity isn’t possible on Facebook or even Twitter, unless of course you are a fan or follow the specific product you’re interested in — but there’s a major drawback to that method because the user has to seek out content streams,” Murphy says. “With Google+ it’s all in one place, and the all the admin has to do is feed pertinent content to the appropriate circles.”

In addition to Skinny, Fantasy Interactive created some fictional Coca-Cola and Starbucks brand pages. Are these on the mark? We’ll know soon enough, but in the meantime, let us know what you think of these agencies’ vision of how Google+ can accommodate brands.

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Mark Zuckerberg Reveals Major Facebook Updates at F8

Posted by: Micah Pratt, social networking research & development

Over the years, Facebook has been known to make small changes to how users operate on the social networking site. With Google+ becoming a threatening competitor, Mark Zuckerberg made serious changes to Facebook. On September 22, Mark Zuckerberg explained exactly what the 800 million users could expect from the new and improved Facebook at its annual developer conference including:

Timeline: a stream of information about you
Facebook Gestures: turning any verb into a button, similar to the “like” button. Example: Reading a book.
Open Graph: third-party companies can connect their apps and services to Facebook using a one-time permission from the user to share stuff on Facebook
Subscribe: subscribing to strangers or celebrities to receive posts from them without being Facebook friends
Ticker: a real-time list of what your friends are posting
Media: watching TV and movies, listening to music and reading news all within Facebook

Watch the whole video here

fb 416x252 Mark Zuckerberg Reveals Major Facebook Updates at F8


Jennings Social Media Marketing’s Press Release Picked Up on Major News Sites Including Businessweek.com, Yahoo!Finance.com & Reuters.com: Veterans Funeral Care Triples ROI With Jennings Social Media Marketing

Veterans Funeral Care tripled its Facebook “Likes,” organic SEO, engagement and exposure via Jennings Social Media Marketing during a promotional campaign (www.jenningssocialmedia.com).

Jim Rudolph, president and CEO of Veterans Funeral Care, said they hired Jennings Social Media Marketing for social media promotion of their company and for a specific event. “It should be said: I waited until the last minute. Team Jennings jumped in and in 24-hours was working magic. We had around 200 people who ‘liked’ us on Facebook in two weeks and there were more than 800 ‘likes’ shortly after that. Valerie (CEO & founder) got our Marketwire press release on MSNBC. You can put me down in the ‘very happy’ category. This is my second project with them, and I’m a believer,” said Rudolph.

The goal of the Veterans Funeral Care social media project was to create brand awareness by getting new Facebook users to “Like” the page (http://www.facebook.com/Veteransfuneralcare), generate search engine optimization (SEO) and engagement. A targeted Facebook ad ran, focusing on veterans, veterans groups and Flag Day which resulted in the Veterans Funeral Care page tripling its Facebook “Likes” in a few weeks to 815. For organic SEO, a targeted Marketwire press release was written and distributed to generate traffic, millions of impressions and get picked-up by major news websites including, but not limited to, MSNBC, Reuters and Yahoo. The Twitter strategy focused on re-tweeting, sending @mentions, tweets and following veterans’ organizations.

4 216x252 Jennings Social Media Marketings Press Release Picked Up on Major News Sites Including Businessweek.com, Yahoo!Finance.com & Reuters.com: Veterans Funeral Care Triples ROI With Jennings Social Media Marketing

3 210x252 Jennings Social Media Marketings Press Release Picked Up on Major News Sites Including Businessweek.com, Yahoo!Finance.com & Reuters.com: Veterans Funeral Care Triples ROI With Jennings Social Media Marketing

5 389x252 Jennings Social Media Marketings Press Release Picked Up on Major News Sites Including Businessweek.com, Yahoo!Finance.com & Reuters.com: Veterans Funeral Care Triples ROI With Jennings Social Media Marketing

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).


Kraft Foods Pushes Facebook & Twitter Campaigns

Posted by: Micah Pratt

Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.

Food Brands Get Sociable on Facebook and Twitter

The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.

Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.

One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.

Picture 22 353x251 Kraft Foods Pushes Facebook & Twitter Campaigns

Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.

“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.

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Six Ways to Manage International Relationships Online

Posted by: Micah Pratt

As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.

6 Ways to Manage International Relationships Online

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

flag globe 302x252 Six Ways to Manage International Relationships Online Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.

While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.

Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.

1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.

Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.

Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.

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Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic assesses how social media marketing has helped his busy, Overland Park, Kansas practice gain maximum exposure.

Watch the video here.

Picture 8 419x252 Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Dr. Patterson first began working with Jennings Social Media Marketing about six months ago and has utilized a range of Jennings’ services including viral videos, website design and development, search engine optimization, social networking site management, blog posts & graphic design. Overland Chiropractic has already seen measurable results which they continue to track, such as an increase in e-newsletter subscribers, increased website and blog traffic, increased Twitter followers and TV interviews. Jennings Social Media Marketing booked Dr. Robert Patterson for an interview on one of Kansas City’s local news channels, FOX 4.

According to Dr. Patterson, “Valerie (CEO of Jennings) is very high energy; she really keeps things moving. I need somebody to push me and to give me deadlines and she does that.” Dr. Patterson views Jennings Social Media Marketing as an extension of his staff and looks forward to a long term relationship.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

For more information on Jennings Social Media Marketing, please visit jenningssocialmedia.com

For more information on Overland Chiropractic and Dr. Robert Patterson, please visit overlandchiro.com


Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, regarding social media integration with sales.

article marketing 252x252 Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales“Hi this is Valerie Jennings, CEO of Jennings social media marketing. I want to review some social media marketing strategies with you that include sales and social media marketing integration. One way we do this is by looking at a current companies sale system. We need to know where there needs are coming from rather that be ecommerce, direct mail, phone calls, it could be advertising. It could be promotions they are currently running. And we want to understand how those needs are being processed in order to best accommodate the sales team and the sales system.”

 

Click the play button above to listen to the rest of Jennings’ strategies for social media marketing integration.


Facebook Posts to Appear in Real-Time Search Results

Posted by: Micah Pratt

I would like to share an article from mashable.com about how Facebook posts will now be available in real-time searches through OneRiot.

Facebook Posts to Appear in Real-Time Search Results

facebook 252x252 Facebook Posts to Appear in Real Time Search Results As of today, real-time results from millions of users’ Facebook posts will now appear in search results on OneRiot, one of the world’s leading real-time search engines.

These Facebook posts will also be accessible through OneRiot’s API, which powers more than 100 real-time apps around the web and on mobile devices.

OneRiot already pulls data from blogs, Twitter, Digg and millions of other sources all over the social web. Having access to Facebook’s nearly 500 million members, however, takes these search results to a higher plane by pooling a much larger dataset when finding and ranking links for search results.

Facebook data that will appear in OneRiot search results include publicly shared links on user profiles and publicly “liked” stories from all over the web. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.

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