Posted by: Micah Pratt, social networking research & development
Over the years, Facebook has been known to make small changes to how users operate on the social networking site. With Google+ becoming a threatening competitor, Mark Zuckerberg made serious changes to Facebook. On September 22, Mark Zuckerberg explained exactly what the 800 million users could expect from the new and improved Facebook at its annual developer conference including:
•Timeline: a stream of information about you
•Facebook Gestures: turning any verb into a button, similar to the “like” button. Example: Reading a book.
•Open Graph: third-party companies can connect their apps and services to Facebook using a one-time permission from the user to share stuff on Facebook
•Subscribe: subscribing to strangers or celebrities to receive posts from them without being Facebook friends
•Ticker: a real-time list of what your friends are posting
•Media: watching TV and movies, listening to music and reading news all within Facebook
Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.
Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.
One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.
Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.
“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.