Google+ Business Pages & YouTube Changes Social Media Game With SMO
Posted By: Valerie Jennings, CEO of JSMM
Recently, two announcements were made: Google+ business pages became available and YouTube premium content channels launched for niche audiences. These two announcements change how marketers must review social media content from posting information to social media optimizing (SMO). Engaging content that is strategically positioned on these two platforms is one key takeaway, but the other is how to correctly build a channel strategy for Google+ and YouTube. I think the verdict is still out on what will be extremely effective, but here is a brief summary from ClickZ about how these two channels will impact the social media marketing landscape in the near future.
“Additionally, both YouTube premium content channels and +Pages will have significant impact on search visibility as Google’s algorithm continues to evolve based on social activity, or ‘social signals.’ It’s likely that premium content channels on YouTube with high levels of social engagement will have greater rank and visibility in both YouTube and Google search results.”
Alisa Leonard, reporter for ClickZ, highlights Google’s Big Bets: YouTube Premium Content and +Pages
Key Takeaways
- Consider this: video is the web’s fastest growing medium, accounting for over 30 percent of web traffic, and according to a recent Cisco report, will account for up to 90 percent of Web traffic by 2013.
- YouTube’s premium content channels will continue to grow the video giant’s audiences and viewership (four billion daily views and growing).
- It’s extremely likely that YouTube content will be integrated with +Pages and the Google social graph, creating greater intimacy between brand content and engaged audiences.
- Social signals driven by engagement with video content will have a potentially significant impact on natural search visibility.
- To enhance digital marketing performance and ROI, brands should develop a comprehensive content strategy focused on the integration of content, social connectivity and search visibility.
10 Beautiful Social Media Infographics
Posted by: Micah Pratt
I would like to share an article from mashable.com, by Grace Smith, about 10 infographics that present social media tools in an appealing format.
10 Beautiful Social Media Infographics
This series is supported by Ben & Jerry’s Joe, Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here.
Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.
Here are 10 infographics that prove as beautiful as they are interesting.
1. Social Web Involvement
This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. It provides a clear visualization of the ways in which social technologies are adopted differently across the world, showing the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging.
2. Social Marketing Compass
A compass is a device for orientating oneself and guiding physical direction. The social marketing compass points a brand in a physical and experimental direction, allowing them to connect with their customers, peers, and influencers, where those users already interact and seek guidance online.
Created to illustrate social marketing within the book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, this infographic was also available as a poster to celebrate the book’s pre-sale.
Wendy’s Frosty Gets a Social Media Infusion
By:Micah Pratt
I would like to share an article from Mashable.com, written by Jennifer Van Grove, about Wendy’s use of social media promotions and incentives, centered around the Frosty, to increase awareness of the brand. The campaign will consist of three Frosty themed initiatives that include a digital scavenger hunt, a charity event and a online scrapbook competition that will run throughout the summer.
Wendy’s Frosty Gets a Social Media Infusion
With summer around the corner, the Wendy’s fast food chain is releasing a slew of social media promotions and incentives centered around its iconic Frosty dessert treat.
The company will roll out three distinct social media promotions over the course of the summer that involve Twitter and Foursquare. Each endeavor, however, revolves around Facebook and the Frosty Facebook Page.
Wendy’s is also touching all corners of the social sphere with action-oriented contests for prizes and a fan-powered charity drive. It’s tit-for-tat marketing at its best, with social media designed to drive awareness around the brand and reward fan appreciation.
Social Media Can Change The World Through Common Ground
By: Valerie Jennings
I would like to share the words of JR Johnson with you all from his blog post on Mashable. I’m compassionate about the views he’s expressed, and I hope you find them beneficial as well.
Social Media Can Change The World Through Common Ground
November 15th, 2009 | by JR Johnson
J.R. Johnson is founder and CEO of Lunch.com, a user generated content platform focused on finding common ground, and host of the Lunch for Good event series.
There’s been a rising interest in the concept of “social media for social good.” In large part, that discussion has been focused on cause-related social good. I have a different take, related more to the greater good of humanity as a whole. To my view, the Internet, specifically social media, has the potential – and responsibility – to make the world more thoughtful and tolerant by showing people their shared common ground.
