Posted by: Micah Pratt, social networking research & development
According to a recent story on CNN.com, smartphones still do not make up the majority of the U.S. market. However, we cannot ignore the value, power and influence of these mobile devices that are about to change the way we conduct business, review products, make buying decisions, and most importantly, interact with our friends.
Why smartphones still haven’t taken over the U.S. market
Smartphones may attract nearly all of the marketing hype and news coverage, but comScore’s latest statistics show that smartphones still comprise only a minority of the U.S. mobile market — about 35%, as of July 2011.
The other 65% of U.S. mobile handsets in use are “feature phones” — which tend to be much less expensive to buy and own. Often, these phones do not require a pricey two-year wireless service contract with hefty early termination fees.
Even though smartphones cost much more, these devices have been getting popular with U.S. consumers, even in light of the country’s economic recession. After all, a 35% market share is nothing to sneeze at — especially considering that smartphones have only been widely available in the U.S. for about five years.
At some point, a majority of U.S. mobile users will indeed own smartphones. But that shift won’t happen as quickly as early forecasts anticipated.
Back in March 2010, the Nielsen Company proclaimed that smartphones would overtake feature phones by 2011. Specifically, they predicted that by the end of Q3 2011 (about a month from now), most U.S. mobile users would own smartphones.
That ambitious prediction doesn’t seem to be panning out.
For over a year, comScore has been publishing monthly mobile-market-share statistics that show the percentage of U.S. smartphones. I’ve been tracking these figures. Based on this data, it looks like it’ll be roughly October 2012 before smartphones actually take over as a majority of U.S. handsets.
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September 2, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 smartphones, advertisements, analysis data, android app, android apps, android google apps, app market, app store, app stores, apple, apple iphone, apple store, apple technology, applied research, apps, apps for android, apps store, audience, audiences, best apps, best iphone, best smart phone, best smartphone 2011, best smartphones, best smartphones 2011, blog marketing, branding, business apps, business marketing, chrome apps, cnn, cnn breaking news, cnn news, cnn.com, consumer, creating an ap, cydia apps, decsion making, direct marketing, download mobile application, email marketing, feature phones, free android apps, free apps, free mobile application, free mobile application download, free mobile applications, Google, google app engine, google applications, google apps, google apps android, google apps blog, google apps marketplace, google mobile applications, how to develop a message, how to please consumers, influencer, influencers, interactive marketing, internet advertising, internet marketing, internet marketing tools, iphone 4, iphone 5, iphones, itouch apps, Kansas City, KC, making an app, market research, marketing, marketing advertising, marketing communications, marketing ideas, marketing message, marketing messages, marketing plan, marketing research, marketing research companies, marketing services, marketing strategies, marketing strategy, marketing tools, mashable.com, media marketing, media plan, media plans, mobile, mobile application, mobile application developer, mobile application developers, mobile application development, mobile application free download, mobile application software, mobile applications, mobile applications download, mobile applications downloads, mobile market, mobile marketing, mobile phone applications, mobile tech, mobile technologies, mobile technology, new iphone, new technology, news cnn, on data mining, online advertising, online data, online data entry, online marketing, phone apps, product marketing, product reviews, public relations, purchase decision, purchase process, purchasing decisions, research, research a company, research and development, research methodology, research methods, research sites, research topics, sample size, sample sizes, samsung smartphones, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, small business marketing, smart phones, smarthpone apps, smartphone, smartphone applications, smartphone reviews, Smartphones, smartphones reviews, sms marketing, social data, social data network, social marketing, Social Media, social media and marketing, social media how to, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, technologies, technology, technology development, technology research, the app store, the best smartphone, tip, tips, top apps, trends, Twitter, Twitter Apps, twitter marketing, viral marketing, web ap, web apps, web marketing, website advertising, what is a smartphone, what is research, windows mobile applications | Leave A Comment »
Posted By: Jared Cook
Here is a recent article from Mashable, written by Adam Ostrow about the recent Royal Wedding breaking the record for live streaming.
Royal Wedding Breaks Live Streaming Records
The Royal Wedding has already taken over trending topics across the web, and we can now report that it has broken at least one record: concurrent viewers on Livestream.
The company says that its livestream of William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning. CEO Max Haot tells us that he expects “at least 2 million” unique viewers by the time the broadcast is done. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
Akamai reports that the event broke broader live streaming records as well. A representative for the company — whose network hosts some of the web’s largest news sites — reports that “concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June of 2010.”
However, the event does not appear to be the biggest news event in web history. While the 4.6 million page views per minute reported on the news sites Akamai delivers content for this morning surpass the total for Barack Obama’s presidential election victory, they fall well short of the 10.3 million page views per minute record set last June when a World Cup qualifying match and the longest Wimbledon match in history took place simultaneously.
May 9, 2011 | Categories: Blogged, Blogging, SEO, Social Media Marketing | Tags: Adam Ostrow, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, Kate Middleton, KC, live stream, live streaming record, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, Prince William, product marketing, public relations, purchase, purchase agreement, purchases, Royal Wedding, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, the Royal Wedding, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »
Posted By: Jared Cook
Recently, we uploaded some pictures of the Jennings office and staff on CNN iReport.
Here was our message to iReport
iReport —
Hi CNN,
Thank you for this great opportunity to share our office with your viewers.
We are located in the Kansas City metro area. Here are the names of the individuals in the pictures, who work at Jennings Social Media Marketing (www.jenningssocialmedia.com).
Valerie Jennings; CEO and founder
Jamie Sutera; VP of R&D
Jared Cook: VP of marketing
Ben Parks: senior VP of Web design and development
Micah Pratt: social networking R&D
Mikimoto: office dog
Here are the pictures. Enjoy!
May 2, 2011 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing | Tags: android apps, android phone, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, product marketing, public relations, purchase, purchase agreement, purchases, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
For years Facebook has been a growing trend for people of all ages. Most recently “FarmVille” has been the latest craze, allowing people to create their own online farm, animals and all. Google and partner Zynga, the creator of “FarmVille” and other popular social media games, may now be in the process of creating Google Me, a site that may lessen the popularity of Facebook. I would like to share an article from cnn.com by Doug Gross about the making of Google Me and its potential impact on social networking.
‘Google Me’ site may be in the works
(CNN) — If online reports are to be believed, Google could be cooking up a rival for Facebook — and bringing the maker of popular social games like “FarmVille” with them.
Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called Google Me, according to technology blog Tech Crunch.
Statements from notable internet players, including Digg founder Kevin Rose and a former Facebook chief technical officer, have suggested in recent weeks that the search-engine giant is working on a social network geared toward rivaling Facebook.
TechCrunch this weekend reported that unnamed sources said Google has invested between $100 and $200 million in Zynga, the maker of successful online social games like “FarmVille” and “Mafia Wars.”
The investment part of the deal was confirmed last month and a “larger strategic project” is still in the works, according to that report.
A Zynga spokeswoman said Monday that the company has no comment on the reports. A Google spokesman referred questions to the company’s media-relations e-mail account, which did not respond to inquiries.
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July 16, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, breaking news, business marketing, cnn, cnn breaking news, cnn news, email marketing, facbook, facebok, facebook games, facebookcom, faceboook, farm, farm animals, farm equipment, farm machinery, farm party, farm tractors, farmville, free games to play, free internet game, fun games, funny online games, games to play online, go.google, Google, google game, google games, google me, google name, google seo, google.c0m, google.cm, google.co m, google.comm, google.como, google.coom, google.om, interactive marketing, internet advertising, internet games, internet marketing, internet marketing tools, Kansas City, KC, kids games, kids online games, little farm, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, multiplayer games, multiplayer online games, networking social sites, news cnn, news.google, online adventure games, online advertising, online funny games, online games, online games to play for free, online marketing, online mulitplayer games, online rpg games, online strategy games, online video games, play free games, play free online games, play games online, play online game, play online games, product marketing, public relations, rpg online games, search engine optimisation, search engine optimization, SEO, seo marketing, seo optimizaiton, seo search engine optimization, seo services, seo software, seo tips, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social network sites, Social networking, social networking site, social networking sites, trends, Twitter, twitter marketing, viral marketing, web games, web marketing, website advertising, ww.google, wwww.google, zynga | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
