Posted by: Micah Pratt
Until recently, business to business companies have only minimally utilized social media marketing, but that is expected to change. Here is an article from emarketer.com that explains why business to business companies will likely increase their social media spending.
Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.
But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.
“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”
June 1, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: ads banner, advertisement online, advertising, advertising business, b2b, b2b marketing, banner ad, banner ads, blog marketing, Blogging, brand marketings, budget, budgeting, business marketing, business to business, business to business marketing, Business.com, email marketing, emarketer.com, Google, google advertising, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, marketing, marketing advertising, marketing campaign, marketing communications, marketing companies, marketing research, marketing services, marketing strategies, marketing tools, media marketing, online advertising, online blog, online marketing, podcasts, public relations, search advertising, search engine marketing, search engine optimization, search marketing, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, Social networking, social networking site, social networks, social tools, Twitter, twitter marketing, video podcasts, viral marketing, web advertising, web blogs, web marketing, website advertising, website marketing | Leave A Comment »
Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events
Story by Rich Karpinski, Business to Business Magazine
Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.
While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
October 14, 2009 | Categories: Blogged | Tags: B to B, B to B magazine, blog, business to business, business to business magazine, how to measure social media, jennings, jennings blog, Kansas City, KC, LA, Los Angeles, New York, NY, web measurement, web measurement tools | Leave A Comment »