By Valerie Jennings, CEO of Jennings Social Media Marketing
Social media marketing is something we have been doing for more than six years at JSMM. Although, I started the company more than eight years ago in June 2003, we have been analyzing data across marketing channels during that time and into social media for roughly six years. We have valued strong organic search engine optimization (SEO) as part of our social media marketing strategy since we first began this system, but I know we have also reviewed other types of metrics such as engagement, brand awareness, monetization and other forms of successes such as cross-promoting our social media with e-newsletters, Marketwire press releases, media outreach, print pieces and websites.
Our successes at JSMM include tripling targeted website traffic, growing Facebook fans by the thousands, generating hundreds of new emails for prospecting via Facebook contests, downloading whitepapers and converting website traffic into revenue. I have a case studies page on the website which is broken down by industry that may be helpful to review specific information.
This article, written by Ron Joes at Clickz, does an outstanding job breaking down the different ways to measure social media:
5 Ways to Measure Social Media
As you know, the ability to measure the effectiveness of marketing activities is imperative to any company’s marketing strategy. Measuring social media marketing isn’t as easy as other marketing channels, but it can be done with the right tools and mindset.
As you consider your social media monitoring strategy, it will help to group your efforts into a progression where awareness and exposure lead to desired action from your target audience. As you do so, it will help to place each type of measurement into the proper context and will help you visualize how each one leads you closer to desired results.
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November 22, 2011 | Categories: Jennings Social Media Marketing, Marketing, Public Relations, Social Media Marketing | Tags: blog marketing, brand awareness, brand identity, brand management, branding, business marketing, email marketing, interactive marketing, internet advertising, internet marketing, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tool, marketing tools, media marketing, media outreach, media relations, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing firm, social media marketing services, twitter marketing, viral marketing, web marketing | Leave A Comment »
Posted by: Micah Pratt, director of social networking r&d
Last Wednesday at the Web 2.0 conference held in San Francisco, Vic Gundotra, Google’s senior vice president in charge of Google+, discussed the possible changes coming to the social networking site. One of those changes included the idea of Google+ brand pages for companies anxiously waiting to reach out to the more than 40 million users. Here is an article from Mashable.com on what Google+ brand pages could look like when made available to companies.
What Google+ Brand Pages Could Look Like [PICS]
A few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign.
Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities.
There are several barriers to designing brand pages for Plus. For one thing, it’s hard to stand out the way Plus looks now. The somewhat rigid format has a leveling effect. But Colin Murphy, director of social for Skinny, one of the agencies that accepted our challenge, says there are potential advantages to Plus, too. “A primary gripe among Facebook and Twitter users is that brands bombard them with messages they don’t want or care to see,” said Murphy. “In its current form, Plus doesn’t solve that problem, but Plus Brand Pages might, if they implement Public Circles.”
Skinny outlined how this might work with a hypothetical example for Mini, the auto brand. In this case, a Mini Countryman fan could join the Countryman circle and see just Countryman updates in her feed. “This level of selectivity isn’t possible on Facebook or even Twitter, unless of course you are a fan or follow the specific product you’re interested in — but there’s a major drawback to that method because the user has to seek out content streams,” Murphy says. “With Google+ it’s all in one place, and the all the admin has to do is feed pertinent content to the appropriate circles.”
In addition to Skinny, Fantasy Interactive created some fictional Coca-Cola and Starbucks brand pages. Are these on the mark? We’ll know soon enough, but in the meantime, let us know what you think of these agencies’ vision of how Google+ can accommodate brands.
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October 27, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: advertising on google, blog marketing, brand, brand awareness, brand identity, brand management, brand marketing, brand pages, brand strategy, branded awareness, branding, branding awareness, business marketing, capabilities, company policies, compnay policy, employers, facebook like, facebook likes, facebook policies, facebook policy, googe, Google, google ad, google ads, google adwords, google analytics, google dictionary, google docs, google earth plus, google gmail, google google, google home, google homepage, google images, google places, google plus, google plus 1, google plus one, google products, google search, google sites, google toolbar, google voice, increase facebook likes, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, kansas city business, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing tools, mashable, mashable news, mashable.com, media marketing, my google, online advertising, online brand awareness, online marketing, product marketing, promo campaign, promotion campaign, promotion campaigns, promotional campaign, promotional campaigns, public relations, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search google, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, social media business, social media for business, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media policies, social media policy, social media promotion, social media work, Social networking, social policies, social work media, Twitter, twitter marketing, twitter policies, twitter policy, Valerie Jennings, viral marketing, web marketing, website advertising, work in media, work in social media, work in the media, working for you, working in media, working in social media, works in the media | Leave A Comment »
Posted by: Carlee Vellinga
Valerie Jennings offered tips in a podcast that was picked up by MSNBC.com. She provided advice for business owners and marketers on attracting visitors to their websites, building brand awareness, and protecting their brand online.
Jennings said that one method for driving website traffic to a page “is by using social media press releases that are highly search engine optimized.” She goes on to suggest the use of Marketwire and WordPress to increase search engine optimization.
Jennings promotes the use of sites such as Facebook, Twitter, and LinkedIn. These social media sites build brand awareness. However, she advises managers to utilize them carefully. “If these sites are set up properly and managed well, it will prevent competitors from trying to hijack your company’s brand,” said Jennings.
September 1, 2010 | Categories: Blogged, SEO, Social Media Marketing | Tags: about twitter, blog marketing, brand awareness, brand identity, brand marketing, business entrepreneurs, business marketing, email marketing, entrepreneur, entrepreneurs, facbook, facebok, Facebook, facebookcom, faceboook, Google, How to Twitter, in twitter, increase website traffic, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LinkedIn, marketing branding, marketwire, press release, press releases, protect brand, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, site seo, site stats, social marketing, Social Media, social media and marketing, social media business, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media monitoring, social media monitoring service, social media monitoring tools, social media news, social media release, social media use, Social networking, social networking site, social networking sites, strategic brand management, Twitter, website optimization, website traffic | Leave A Comment »
Posted by: Micah Pratt
Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing.
“Hi this is Valerie Jennings, CEO of Jennings Social Media Marketing. I want to offer a few tips about how you can use social media to protect your brand, build awareness on the Internet and drive traffic to websites like your blog or primary company website or even a landing page. Some of the things that we look at are competitor analysis reports, so that we can see how competitors are appearing on the Internet in comparison to some of our clients. Additionally, we try to make sure that we have all of the holes plugged as far as having a Twitter account, Facebook page and do they have their LinkedIn site set up properly. These are some simple things you can do as a business owner to make sure that you have all of your social networking sites reserved so that a competitor does not try to take the name or hijack your brand.”
Click below to listen to the rest of Jennings’ tips on how to use social media to protect your brand and drive website traffic.
July 29, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: analysis business, awareness, blog, blog image, blog marketing, boy blog, brand identity, brand marketing, brand name, branding, business advertising, business marketing, business research, companies website, company website, company website design, competitive analysis, competitive intelligence, competitor, competitors, d blog, des blog, design company website, email marketing, facbook, facebok, Facebook, facebookcom, faceboook, fail blog, Google, hear video, industry research, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, LA Times, les blog, linkdin, LinkedIn, listen video, Los Angeles, market research, market research jobs, marketing, marketing advertising, marketing blog, marketing branding, marketing campaign, marketing communications, marketing companies, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, net blog, New York, New York Times, NY, online advertising, online blog, online brand, online marketing, podcast, press release, press releases, product marketing, public relations, radio podcast, search engine marketing, search engine optimisation, search engine optimization, search marketing, SEO, seo marketing, skyblog, social marketing, social media and marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, strategic analysis, target audience, to video, trends, Twitter, twitter marketing, video, video podcast, videos, viral marketing, Wall Street Journal, Washington Post, watch video, web design company, web marketing, website advertising, website design, website marketing, youtube video | 2 Comments »
Posted by: Micah Pratt
Two popular Kraft Food brands are increasing their social media marketing efforts with campaigns on Twitter and Facebook. Here is an article from nytimes.com, by Stuart Elliott, about Oreo cookies and Wheat Thins revamping their brands on social networking sites.
Food Brands Get Sociable on Facebook and Twitter
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled.
Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media.
One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter.
Oreo has been on Facebook since last August with a page that has been primarily American-oriented. But the many comments left on the page from other countries — reflecting that more than half the brand’s 5 million Facebook fans are from outside the United States — led to a rethinking of how Oreo is presented on the Web site.
“It was an ‘A-ha’ moment for us,” said Mark Clouse, senior vice president for global biscuits at Kraft Foods in Northfield, Ill., reflecting that the company understands Facebook “is now a global vehicle and a platform we can use to have a global dialog” with consumers.
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July 7, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, adwords keyword, adwords keyword tool, b2b marketing, backed goods, best seo, blog marketing, brand, brand design, brand identity, brand marketing, brand name, brand names, branding, brands, business international, business marketing, business marketing online, business promotion, business sales, campaign marketing, consumers, cookies, corporate pr, corporate public relations, cracker, crackers, data integration, dial international, direct marketing, effects globalization, email marketing, english to spanish, facbook, facebok, Facebook, facebook fans, facebook likes, facebook link, facebook posts, facebook profiles, facebookcom, faceboook, food, food brands, foods, global, global effects, global forum, global fund, global news, globalization, Google, google seo, How to Twitter, identity, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, international business management, internet advertising, internet marketing, internet marketing advertising, internet marketing solutions, internet marketing strategies, internet marketing tools, internet policy, internet promotion, internet search engine, internet search engine marketing, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword search engines, keyword search marketing, keyword tool, kid kraft, kids snacks, kraft, kraft food, kraft foods, kraftfoods, marketing, marketing advertising, marketing agencies, marketing article, marketing blog, marketing brand, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing ideas, marketing management, marketing promotions, marketing research, marketing services, marketing solutions, marketing strategies, media marketing, media pr, media public relations, network, network support, networking sites, New York, news coverage, NY, online advertisement, online advertising, online marketing, online promotion, opportunities, opportunities for, opportunity, oreo, oreo cookie, oreos, performance improvement, performance management, pr advertising, pr marketing, pr media, product marketing, productivity, promotion, promotion marketing, promotions, public relations, publicity, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimisation, search engine optimization, search engine software, search engine submission, search marketing, SEO, seo company, seo expert, seo marketing, seo optimization, seo search engine optimization, seo service, seo software, seo tips, seo tools, snack ideas, snacks, social marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, social networks, social online, social web, the twitter, tips marketing, trends, tweets, Twitter, twitter marketing, universal, viral marketing, vision international, web design marketing, web internet marketing, web marketing, web online, web online marketing, web promotion, web search engine, web search engine marketing, web search optimization, web site promotion, website advertising, website design, website marketing, website promotion, website seo, wheat thins | Leave A Comment »
Posted by: Micah Pratt
Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic recently reviewed social media marketing for the health care industry, which showed up on bussinessweek.com.
Read it here.
July 2, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, adwords keyword, adwords keyword tool, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business integration, business magazine, business magazines, business marketing, business partners, business sales, business week, campaign marketing, chiro, chiropractic, chiropractor, client, corporate pr, corporate public relations, data integration, direct mail, direct mail advertising, direct mail lists, direct mail marketing, direct marketing, Dr. Patterson, email marketing, exposure, facbook, facebok, Facebook, facebook link, facebook posts, facebook profiles, faceboook, family health insurance, Google, google keyword, health care, health industry, health medicine, health plan, health plans, health policy, healthcare insurance, healthcare plan, home healthcare, impact media, in twitter, individual health insurance, industry, industry news, industry research, integrate, integration, integration business, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine, internet search engine marketing, internet search engines, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword elite, keyword search, keyword search engines, keyword search marketing, keyword tool, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, media exposure, media marketing, media pr, media public relations, media society, medical insurance, my post, net blog, net link, news coverage, no post, online advertisement, online advertising, online blog, online blogs, online marketing, online promotion, opportunities, opportunities for, opportunity, Overland Chiro, Overland Chiropractic, partner, partnernship agreement, partnership, partnership agreement, partnership business, performance improvement, performance management, podcast, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, publicity, referrals, relationship, relationships, representative sales, return on investment, search engine marketing, search engine optimization, search engine software, search engines, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, top search engine, top search engines, trend, trending, trends, Twitter, twitter marketing, video podcast, view profiles, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web on line, web online, web online marketing, web optimization, web search engine, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, word of mouth, yahoo | Leave A Comment »
Posted by: Micah Pratt
As the world becomes a more global place, businesses are increasingly building relationships with international clients, which can often be difficult. I would like to share an article from mashable.com about six ways to manage international relationships online.
6 Ways to Manage International Relationships Online
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.
While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.
Here, we’ll help you through the basic steps of interacting with overseas clients, from translating pleasantries to tracking shipments to making sure you don’t accidentally call them in the middle of the night.
1. Basic Information
Before you even get started, it’s important to know the basic information about your client’s country. Usually the most thorough and reliable way to bone up is through the country’s official webpage. England, for example, has a good site with lots of information. Unfortunately, most of these sites are geared towards tourism and less so the time-pressed businessperson.
Wikipedia can actually be a great, quick and comprehensive alternative. Wikipedia pages exist for most major countries and include a helpful info bar on the right side of the page (usually just below the country’s flag). This information includes official languages, government make up, population estimates, GDP, currency, time zone, and calling code.
Also check out The World Factbook, maintained by the CIA. It includes “information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities,” according to their website.
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July 1, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: about.com, advertising public relations, adwords keyword, adwords keyword tool, Bing Translator, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business integration, business international, business marketing, business sales, campaign marketing, Campfire, chinese translation, conference international, corporate pr, corporate public relations, country decor, data integration, dial international, different languages, effects globalization, email marketing, english to spanish, english translation, facbook, facebok, Facebook, facebook likes, facebook link, facebook posts, facebook profiles, faceboook, flicker, free search engine, free search engines, french translation, general international, german translation, global, global effects, global forum, global fund, global news, global report, globalization, Google, Google Chat, google keyword, Google Translate, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, international, international business, international business management, international call, international conference, international day, international dialing, international jobs, international mba, international phone, international products, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine, internet search engine marketing, internet search engines, italian translation, jobs overseas, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword elite, keyword search, keyword search engines, keyword search marketing, keyword tool, Kwintessential, language translation, language translator, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, mashable, mashable.com, media marketing, media pr, media public relations, net blog, net link, news coverage, no post, online advertisement, online advertising, online blog, online blogs, online marketing, online promotion, opportunities, opportunities for, opportunity, overseas, overseas employment, Packagetrackr, performance improvement, performance management, podcast, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, publicity, referrals, rep sales, representative sales, research global, return on investment, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimization, search engine software, search engines, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, Skype, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, spanish translation, telephone international, The World Factbook, time difference, Time Zone Converter, time zones, top search engine, top search engines, TrackthePack, TrackThis, translate, translate arabic, translate chinese, translate english, translate french, translate german, translate greek, translate italian, translate japanese, translate language, translate page, translate portuguese, translate russian, translate spanish, translate to, translate to spanish, translater, translating, translating tools, translation, translation to english, translations, translator, translators, trend, trending, trends, Twitter, twitter marketing, video podcast, view profiles, viral marketing, viral video, vision international, web design marketing, web designs, web internet marketing, web log, web marketing, web on line, web online, web online marketing, web optimization, web search engine, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, Wikipedia, word of mouth, world clock, world clocks, World Time Zone, yahoo, Yahoo! Babel Fish, your presence | Leave A Comment »
Posted by: Micah Pratt
Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic assesses how social media marketing has helped his busy, Overland Park, Kansas practice gain maximum exposure.
Watch the video here.
Dr. Patterson first began working with Jennings Social Media Marketing about six months ago and has utilized a range of Jennings’ services including viral videos, website design and development, search engine optimization, social networking site management, blog posts & graphic design. Overland Chiropractic has already seen measurable results which they continue to track, such as an increase in e-newsletter subscribers, increased website and blog traffic, increased Twitter followers and TV interviews. Jennings Social Media Marketing booked Dr. Robert Patterson for an interview on one of Kansas City’s local news channels, FOX 4.
According to Dr. Patterson, “Valerie (CEO of Jennings) is very high energy; she really keeps things moving. I need somebody to push me and to give me deadlines and she does that.” Dr. Patterson views Jennings Social Media Marketing as an extension of his staff and looks forward to a long term relationship.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
For more information on Jennings Social Media Marketing, please visit jenningssocialmedia.com
For more information on Overland Chiropractic and Dr. Robert Patterson, please visit overlandchiro.com
June 29, 2010 | Categories: Blogged | Tags: advertising public relations, adwords keyword, adwords keyword tool, bing, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business integration, business marketing, business partners, business sales, campaign marketing, client, corporate pr, corporate public relations, data integration, direct mail, direct mail advertising, direct mail lists, direct mail marketing, direct marketing, Dr. Patterson, email marketing, exposure, facbook, facebok, Facebook, facebook likes, facebook link, facebook posts, facebook profiles, faceboook, flicker, free search engine, free search engines, Google, google keyword, impact media, in twitter, industry, industry news, industry research, integrate, integration, integration business, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine, internet search engine marketing, internet search engines, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword elite, keyword search, keyword search engines, keyword search marketing, keyword tool, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, mashable, media exposure, media marketing, media pr, media public relations, media society, my post, net blog, net link, news coverage, no post, online advertisement, online advertising, online blog, online blogs, online marketing, online promotion, opportunities, opportunities for, opportunity, Overland Chiro, Overland Chiropractic, partner, partnernship agreement, partnership, partnership agreement, partnership business, performance improvement, performance management, podcast, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, publicity, referrals, relationship, relationships, representative sales, return on investment, search engine marketing, search engine optimization, search engine software, search engines, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, top search engine, top search engines, trend, trending, trends, Twitter, twitter marketing, video podcast, view profiles, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web on line, web online, web online marketing, web optimization, web search engine, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, word of mouth, yahoo | Leave A Comment »
Posted by: Micah Pratt
Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, regarding social media integration with sales.
“Hi this is Valerie Jennings, CEO of Jennings social media marketing. I want to review some social media marketing strategies with you that include sales and social media marketing integration. One way we do this is by looking at a current companies sale system. We need to know where there needs are coming from rather that be ecommerce, direct mail, phone calls, it could be advertising. It could be promotions they are currently running. And we want to understand how those needs are being processed in order to best accommodate the sales team and the sales system.”
Click the play button above to listen to the rest of Jennings’ strategies for social media marketing integration.
June 29, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, adwords keyword, adwords keyword tool, bing, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business integration, business marketing, business sales, campaign marketing, corporate pr, corporate public relations, data integration, digg, direct mail, direct mail advertising, direct mail lists, direct mail marketing, direct marketing, e commerce business, e commerce site, e commerce website, e-commerce, ecommerce design, ecommerce hosting, ecommerce site, ecommerce solution, email marketing, executive sales, facbook, facebok, Facebook, facebook likes, facebook link, facebook posts, facebook profiles, faceboook, flicker, free search engine, free search engines, Google, google keyword, in twitter, industry, industry city, industry news, industry research, integrate, integration, integration business, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine, internet search engine marketing, internet search engines, journalism, journalist, journalistic, journalists, Kansas City, KC, keyword elite, keyword search, keyword search engines, keyword search marketing, keyword tool, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, mashable, media marketing, media pr, media public relations, mobile applications, mobile devices, mobile internet, mobile software, mobile technology, my post, net blog, net link, news coverage, no post, online advertisement, online advertising, online blog, online blogs, online marketing, online promotion, opportunities, opportunities for, opportunity, performance improvement, performance management, podcast, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, publicity, referrals, rep sales, representative sales, return on investment, sales industry, sales manager, sales process, sales representatives, sales reps, sales strategy, sales team, search engine marketing, search engine optimization, search engine software, search engines, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, top search engine, top search engines, trend, trending, trends, Twitter, twitter marketing, video podcast, view profiles, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web on line, web online, web online marketing, web optimization, web search engine, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, word of mouth, yahoo, your presence | Leave A Comment »
Posted by: Micah Pratt
I would like to share an article from mashable.com about how Facebook posts will now be available in real-time searches through OneRiot.
Facebook Posts to Appear in Real-Time Search Results
As of today, real-time results from millions of users’ Facebook posts will now appear in search results on OneRiot, one of the world’s leading real-time search engines.
These Facebook posts will also be accessible through OneRiot’s API, which powers more than 100 real-time apps around the web and on mobile devices.
OneRiot already pulls data from blogs, Twitter, Digg and millions of other sources all over the social web. Having access to Facebook’s nearly 500 million members, however, takes these search results to a higher plane by pooling a much larger dataset when finding and ranking links for search results.
Facebook data that will appear in OneRiot search results include publicly shared links on user profiles and publicly “liked” stories from all over the web. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.
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June 22, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, blog index, blog marketing, blog templates, blogs, brand, brand identity, brand marketing, business marketing, business sales, corporate pr, corporate public relations, digg, email marketing, executive sales, facbook, facebok, Facebook, facebook likes, facebook link, facebook posts, facebook profiles, faceboook, Google, in twitter, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, internet search engine marketing, journalism, journalist, journalistic, journalists, Kansas City, KC, list search engines, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, mashable, mashable.com, me likes, media marketing, media pr, media public relations, mobile applications, mobile devices, mobile internet, mobile software, mobile technology, my post, net blog, net link, nice guidelines, no post, official rules, One-Riot, OneRiot, online advertising, online blog, online blogs, online marketing, performance improvement, performance management, post, posts, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, return on investment, search engine marketing, search engine optimization, search marketing, search optimization, search results, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, social online, social web, top search engines, trending, Twitter, twitter marketing, view profiles, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web online marketing, web optimization, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design | Leave A Comment »
Posted by: Micah Pratt
I would like to share an article from BusinessInsider.com about the new “Social Media Guidelines” section in the AP Stylebook.
Journalism Rules 2.0: AP Stylebook Now Includes 42 Social Media Guidelines
The AP Stylebook caused a bit of an uproar back in April when they announced, via Twitter:
Responding to reader input, we are changing Web site to website. This appears on Stylebook Online today and in the 2010 book next month.
Well, the new Stylebook is out, and it includes some additional webby updates. Namely, a new “Social Media Guidelines” section.
AP announced:
The new Social Media Guidelines section includes information and policies on using tools like Facebook and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
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June 18, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, ap news, ap stylebook, associated press, blog index, blog marketing, blog templates, blogs, bloomberg businessweek, brand, brand identity, brand marketing, business marketing, business sales, corporate pr, corporate public relations, email marketing, executive sales, facbook, facebok, Facebook, faceboook, fail blog, Google, grammar rules, group policies, guideline, guidelines, How to Twitter, hr management, hr strategy, human resources, human resources hr, in twitter, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, journalism, journalist, journalistic, journalists, Kansas City, KC, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, media marketing, media pr, media public relations, Morse, net blog, nice guidelines, official rules, online advertising, online blog, online blogs, online marketing, performance improvement, performance management, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, regulations, return on investment, rules, rules book, search engine marketing, search engine optimization, search marketing, search optimization, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, start blog, stylebook, the rules, the twitter, trending, Twitter, twitter blog, twitter marketing, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web online marketing, web optimization, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, writing rules | Leave A Comment »
June 9, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing | Tags: advertising public relations, blog marketing, bloomberg businessweek, brand, brand identity, brand marketing, business marketing, business sales, corporate pr, corporate public relations, email marketing, employee policy, employers, employment, executive sales, facbook, facebok, Facebook, faceboook, Google, group policies, How to Twitter, hr management, hr strategy, human resources, human resources hr, in twitter, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, Kansas City, KC, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, media marketing, media pr, media public relations, Morse, online advertising, online marketing, performance improvement, performance management, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, return on investment, search engine marketing, search engine optimization, search marketing, search optimization, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, the twitter, Twitter, twitter blog, twitter marketing, viral marketing, viral video, web design marketing, web designs, web internet marketing, web marketing, web online marketing, web optimization, web search engine marketing, web search optimization, website advertising, website and design, website company, website design, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design | Leave A Comment »
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