Veterans Funeral Care tripled its Facebook “Likes,” organic SEO, engagement and exposure via Jennings Social Media Marketing during a promotional campaign (www.jenningssocialmedia.com).
Jim Rudolph, president and CEO of Veterans Funeral Care, said they hired Jennings Social Media Marketing for social media promotion of their company and for a specific event. “It should be said: I waited until the last minute. Team Jennings jumped in and in 24-hours was working magic. We had around 200 people who ‘liked’ us on Facebook in two weeks and there were more than 800 ‘likes’ shortly after that. Valerie (CEO & founder) got our Marketwire press release on MSNBC. You can put me down in the ‘very happy’ category. This is my second project with them, and I’m a believer,” said Rudolph.
The goal of the Veterans Funeral Care social media project was to create brand awareness by getting new Facebook users to “Like” the page (http://www.facebook.com/Veteransfuneralcare), generate search engine optimization (SEO) and engagement. A targeted Facebook ad ran, focusing on veterans, veterans groups and Flag Day which resulted in the Veterans Funeral Care page tripling its Facebook “Likes” in a few weeks to 815. For organic SEO, a targeted Marketwire press release was written and distributed to generate traffic, millions of impressions and get picked-up by major news websites including, but not limited to, MSNBC, Reuters and Yahoo. The Twitter strategy focused on re-tweeting, sending @mentions, tweets and following veterans’ organizations.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
August 18, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: blog marketing, bloomberg businessweek, brand awareness, branded awareness, branding awareness, business marketing, businessweek, businessweek.com, capabilities, company policies, compnay policy, employers, facebook like, facebook likes, facebook policies, facebook policy, Google, increase facebook likes, interactive marketing, internet advertising, internet marketing, internet marketing tools, Jim Rudolph, Kansas City, kansas city business, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing tools, media marketing, online advertising, online brand awareness, online marketing, product marketing, promo campaign, promotion campaign, promotion campaigns, promotional campaign, promotional campaigns, public relations, reuters, reuters.com, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, social media business, social media for business, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media policies, social media policy, social media promotion, social media work, Social networking, social policies, social work media, thinking bigger business media, Twitter, twitter marketing, twitter policies, twitter policy, Valerie Jennings, veteran, veterans, Veterans Funeral Care, viral marketing, web marketing, website advertising, work in media, work in social media, work in the media, working for you, working in media, working in social media, works in the media, www.yahoo.com, yahoo, yahoo finance, yahoo news, yahoo!finance, yahoo.com | Leave A Comment »
Posted by: Micah Pratt
I would like to share an article from BusinessInsider.com about the new “Social Media Guidelines” section in the AP Stylebook.
Journalism Rules 2.0: AP Stylebook Now Includes 42 Social Media Guidelines
The AP Stylebook caused a bit of an uproar back in April when they announced, via Twitter:
Responding to reader input, we are changing Web site to website. This appears on Stylebook Online today and in the 2010 book next month.
Well, the new Stylebook is out, and it includes some additional webby updates. Namely, a new “Social Media Guidelines” section.
AP announced:
The new Social Media Guidelines section includes information and policies on using tools like Facebook and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
READ MORE
June 18, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertising public relations, ap news, ap stylebook, associated press, blog index, blog marketing, blog templates, blogs, bloomberg businessweek, brand, brand identity, brand marketing, business marketing, business sales, corporate pr, corporate public relations, email marketing, executive sales, facbook, facebok, Facebook, faceboook, fail blog, Google, grammar rules, group policies, guideline, guidelines, How to Twitter, hr management, hr strategy, human resources, human resources hr, in twitter, interactive marketing, internet advertising, internet marketing strategies, internet marketing tools, internet policy, journalism, journalist, journalistic, journalists, Kansas City, KC, marketing, marketing advertising, marketing agencies, marketing agency, marketing branding, marketing campaign, marketing campaigns, marketing communications, marketing companies, marketing management, marketing research, marketing services, marketing strategies, marketing strategy, media marketing, media pr, media public relations, Morse, net blog, nice guidelines, official rules, online advertising, online blog, online blogs, online marketing, performance improvement, performance management, pr advertising, pr marketing, product marketing, productivity, promotion marketing, promotional marketing, public relations, regulations, return on investment, rules, rules book, search engine marketing, search engine optimization, search marketing, search optimization, SEO, seo marketing, seo search engine optimization, seo search optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, start blog, stylebook, the rules, the twitter, trending, Twitter, twitter blog, twitter marketing, viral marketing, viral video, web design marketing, web designs, web internet marketing, web log, web marketing, web online marketing, web optimization, web search engine marketing, web search optimization, weblog, weblogs, website advertising, website and design, website company, website design, website design company, website designer, website designers, website designing, website designs, website development, website marketing, website optimization, websites design, writing rules | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
