Posted by: Patricia Freeman
Here is a recent article written by New York Times reporter, Miguel Helft, about the “intended” anonymity of Facebook. Mark Zuckerberg, Chief Executive and creator of Facebook, has, on more than one occasion, said that, “Having two identities for yourself is an example of a lack of integrity.” However, Zuckerberg must have thought his preachings were only relevant to his personal life, instead of his professional career as well. This is proven by Facebook trying to hide their identity while wrongfully persuading members of the media to write condemning reports and stories about Google’s newest social media craze, Social Circle. All may be fair in love and war, but not in the work place.
Facebook, it seems, doesn’t always practice what it preaches.
For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity.
“Having two identities for yourself is an example of a lack of integrity,” Mr. Zuckerberg has said.
Now, Facebook is being taken to task for trying to conceal its own identity as it sought to coax reporters and technology experts to write critical stories about the privacy implications of a search feature, Social Circle, from its rival, Google.
The plan backfired after The Daily Beast revealed late Wednesday that Facebook, whose own privacy practices have long been criticized, was behind the effort. It didn’t help that some of the technology experts who were encouraged to criticize Google dismissed the privacy concerns around Social Circle as misplaced.
“Doing this anonymously is an obvious contradiction of Facebook’s oft-stated values,” said David Kirkpatrick, the author of “The Facebook Effect,” a book about the company. “It feels hypocritical.”
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May 16, 2011 | Categories: Blogged, Blogging, Facebook, Google, Social Media Marketing | Tags: Anonymity, Blogged, bloggers, Blogging, Burson-Marsteller, Facebook, Google, Jennings Social Media Marketing, Mark Zuckerberg, New York Times, social circle, Social Media, social network, Social networking, social networking sites, social networks, Valerie Jennings | Leave A Comment »
By: Leslie Fischer
Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.
Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a mashable.com article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.
Green Tweets: 75+ Environmentalists to Follow on Twitter
Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.
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If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!
February 11, 2010 | Categories: Blogged, Blogging, Facebook, Google | Tags: Al Gore, alternative energy source, architecture, Barrack Obama, biofuels, blog marketing, Blogged, bloggers, Blogging, business marketing, email marketing, Entertainment, Featured, Google, google advertisement, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, President Obama, product marketing, public relations, real-time, renewable energy, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, solar energy, technorati, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, wind energy | Leave A Comment »
