How Green Businesses can Utilize Social Media Marketing to Reach Green Bloggers, Reporters and Consumers
By: Leslie Fischer
Green initiatives and social media go together like two (organic) peas in a pod. Green companies looking to grow their business, clientele and networking base with other environmentally friendly prospects need to utilize social media to decrease their carbon footprint, while increasing business. Social media reaches green audiences like no other communication medium available today. Green bloggers are blogging about environmental issues and major media sources are listening. Sustainability is at the forefront of everyone’s minds, and now, with social media, green companies are able to be heard in unprecedented ways. One tweet about a tip on greening up your home or a blog about a new green product is now visible for major media forums, not to mention, can be targeted toward the exact green audience companies have been trying to reach for years. Greening our global community is imperative. Mobilizing the forces that can make that dream a reality are most easily reached through social media.
Tweeters like Ecogiant @algore and Eco-friendly Vegan Filmmaker @ecovegangal, know what’s up. In a mashable.com article written by Cameron Chapman about environmentalists to follow on twitter, these two ecologically sound trendsetters, along with 73 others are the focus of top green voices to listen to.
Green Tweets: 75+ Environmentalists to Follow on Twitter
Twitter has a huge green community. There are green media, green companies and green charities all active on the microblogging service, as well as a whole bunch of individual environmentalists and green bloggers. The #EcoMonday hashtag — the environmental equivalent of #FollowFriday, in which Twitter users suggest “green” tweeters to follow and share green news and info — has grown into a regular trending topic every Monday, along with a variety of other green initiatives.
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If your company is not already sustainable or you are still trying to figure out your green strategy for employees, vendors and clients, check out this video from Brad Roderick on greening-up your office!
Steve Jobs announces new Apple iPad tablet
By: Leslie Fischer
With all the hype regarding the new Apple iPad tablet I want to share some recent news. Steve Jobs, co-founder and CEO of Apple Inc. announces the new apple iPad tablet at the Yerba Buena Center for the Arts in San Francisco on Wednesday.
“When something exceedes your ability to understand how it works, it sort of becomes magical,” said Apple’s Senior Vice President of Design Jony Ive. The magicians at work behind the tool that changed modern technology, the iPhone, are at it again, and this time they’ve created a product that, at this point, seems like a mere illusion. The iPad, which will be available in two to three months, will truly revolutionize everyday life. This innovative piece of technology will change the way consumers work, with large touch-screen Internet and e-mail capabilities, and play, with videos, photos, iBooks, and a YouTube app. The iPad also comes with a comprehensive contact list, calendar, and an on-screen keyboard accompanying a place to take notes, although now, we’d expect nothing less from Apple.
The iPad has Wi-Fi availability and can also run on AT&T’s third generation wireless network. With a convenient size, around that of a magazine, and weighing only 1.5 pounds, the iPad fits nicely into a purse or briefcase, making it light enough to take to the office, and big enough to read on the subway. Because of its user-friendly lay-out and design, coupled with Apple’s strong reputation of reliability, this new gadget will no doubt become the latest must-have accessory. If that’s not enough to excite even the most savvy technaholic, the iPad is equipped with a battery life lasting up to ten hours, making this little widget nothing short of a wonder.
